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Digital Marketing Strategy 
by BCP Design
Digital Marketing Strategies 
In a digital age, where most users have computers and mobile devices, 
accessing websites, social networks, and other online media, has become 
part of day-to-day living. Thus, many companies have adopted digital 
marketing strategies to continue to promote their products and services to 
these users via these channels. 
1. Social Media 
2. Images, videos, and blogs 
3. Email 
4. Search Engine Optimization, Search Engine Marketing
01. Social Media 
According to ExactTarget, one of the most 
popular tools for e-mail marketing 
automation, e-mail is an easy way for 
brands to reach their customers; 77 
percent of consumers who give their email 
address would be open to receive more 
information via email. 
There are other companies like Salesforce 
and Constant Contact, who are also 
engaged in developing e-mail marketing 
automation tools. They allow you to design 
campaigns and e-mail templates using 
HTML and CSS, as well as automating the 
sending of such emails, and analyzing 
results such as: number of people who 
opened the email, whether they clicked on 
the product or promotion, among other 
measures.
02. Images, Videos, and Blogs 
According to statistics by 
Zabisco, a digital design 
company, 40 percent of online 
users respond better to visual 
information rather than textual 
content. There are several 
reasons why visual content 
should be part of a marketing 
strategy. 
For example, the brain 
processes visual information 
faster than text content 
information; articles with videos 
attract three times more viewers 
than articles without videos. 
Today more than 85 percent of 
users in the United States watch 
videos online.
03. Email 
According to ExactTarget, one of the most popular tools for e-mail 
marketing automation, e-mail is an easy way for brands to reach their 
customers; 77 percent of consumers who give their email address would 
be open to receive more information via email. 
There are other companies like Salesforce and Constant Contact, who 
are also engaged in developing e-mail marketing automation tools. They 
allow you to design campaigns and e-mail templates using HTML and 
CSS, as well as automating the sending of such emails, and analyzing 
results such as: number of people who opened the email, whether they 
clicked on the product or promotion, among other measures.
04. SEO & SMO 
Search Engine Optimization (SEO) 
What you need to get found easily on 
the web. Let us create a package to 
optimize your site, get you links, 
articles written and generally make 
you known! 
Search Engine Marketing (SEM) 
Social networks are an efficient and 
low cost tool to promote new products 
and services, increase brand 
awareness, maintain loyalty from 
customers, increase website traffic, 
and improve customer experience.
Contact for 
Digital Marketing Strategy 
904 710 3203 
www.bcp-design.com 
Resource http://www.inzane.in/services/ http://www.bluegrassdigital.com/blog/2012/october/11/integrating-social-media-and-email-marketing/ 
http://www.sas.com/offices/latinamerica/brazil/solucoes/customer-intelligence/digital-marketing.html http://www.huffingtonpost.com/johana-reyes/digital-marketing-the-bes_ 
b_5716955.html

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  • 2. Digital Marketing Strategies In a digital age, where most users have computers and mobile devices, accessing websites, social networks, and other online media, has become part of day-to-day living. Thus, many companies have adopted digital marketing strategies to continue to promote their products and services to these users via these channels. 1. Social Media 2. Images, videos, and blogs 3. Email 4. Search Engine Optimization, Search Engine Marketing
  • 3. 01. Social Media According to ExactTarget, one of the most popular tools for e-mail marketing automation, e-mail is an easy way for brands to reach their customers; 77 percent of consumers who give their email address would be open to receive more information via email. There are other companies like Salesforce and Constant Contact, who are also engaged in developing e-mail marketing automation tools. They allow you to design campaigns and e-mail templates using HTML and CSS, as well as automating the sending of such emails, and analyzing results such as: number of people who opened the email, whether they clicked on the product or promotion, among other measures.
  • 4. 02. Images, Videos, and Blogs According to statistics by Zabisco, a digital design company, 40 percent of online users respond better to visual information rather than textual content. There are several reasons why visual content should be part of a marketing strategy. For example, the brain processes visual information faster than text content information; articles with videos attract three times more viewers than articles without videos. Today more than 85 percent of users in the United States watch videos online.
  • 5. 03. Email According to ExactTarget, one of the most popular tools for e-mail marketing automation, e-mail is an easy way for brands to reach their customers; 77 percent of consumers who give their email address would be open to receive more information via email. There are other companies like Salesforce and Constant Contact, who are also engaged in developing e-mail marketing automation tools. They allow you to design campaigns and e-mail templates using HTML and CSS, as well as automating the sending of such emails, and analyzing results such as: number of people who opened the email, whether they clicked on the product or promotion, among other measures.
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  • 7. Contact for Digital Marketing Strategy 904 710 3203 www.bcp-design.com Resource http://www.inzane.in/services/ http://www.bluegrassdigital.com/blog/2012/october/11/integrating-social-media-and-email-marketing/ http://www.sas.com/offices/latinamerica/brazil/solucoes/customer-intelligence/digital-marketing.html http://www.huffingtonpost.com/johana-reyes/digital-marketing-the-bes_ b_5716955.html