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Speed Marketing 2 - Facebook


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Speed Marketing 2 - Facebook

  1. 1. 175 million users…Are you on the book? Speed Marketing Brent, Jesse, Maria, & Stephanie March 25, 2009
  2. 2. A brief introduction to <ul><li>175 million users </li></ul><ul><li>Average new registrations per day is 250,000. </li></ul><ul><li>Number of active users doubles every 6 months </li></ul><ul><li>More than 52,000 applications currently available on Facebook Platform </li></ul><ul><li>More than half of users are outside of college </li></ul><ul><li>Fastest growing demographic is 30 yrs. and older </li></ul><ul><li>Average user has 120 friends; their personal network </li></ul>
  3. 3. On An International Level… <ul><li>More than 660,000 developers and entrepreneurs from more than 180 countries </li></ul><ul><li>More than 35 translations available on the site, with more than 60 in development </li></ul><ul><li>More than 3 billion minutes are spent on Facebook each day (worldwide) </li></ul><ul><li>More than 70% of Facebook users are outside the United States </li></ul>
  4. 4. Benefits of Using <ul><li>As already stated, the amount of people using Facebook is already staggering, and increasing every day! </li></ul><ul><li>Potential clients can use Facebook as a passive tool to learn more about law firms without taking concrete action to contact the firm </li></ul><ul><ul><li>Allows users to connect with the firm without feeling obligated to commit </li></ul></ul>
  5. 5. Three Different Options <ul><li>In order to target consumers companies can either: </li></ul><ul><ul><li>Create a Facebook account </li></ul></ul><ul><ul><ul><li>Allows for a company history, complete description of services, space to upload media, and allows CGM </li></ul></ul></ul><ul><ul><li>Utilize Facebook Lexicon </li></ul></ul><ul><ul><ul><li>Counts the number of times one term occurs, allows company to observe behavior and plan accordingly </li></ul></ul></ul><ul><ul><li>Purchase advertising space on Facebook </li></ul></ul><ul><ul><ul><li>The name of your company will appear </li></ul></ul></ul>
  6. 8. Utilizing <ul><li>In May 2007, the Facebook Platform is launched </li></ul><ul><li>Allows for companies to create 3 rd party applications </li></ul><ul><ul><li>Increase market effectiveness </li></ul></ul><ul><ul><li>“ Company Accounts” now available </li></ul></ul>
  7. 9. <ul><li>Exposure to your brand, product, service, or website much easier </li></ul><ul><li>Implemented Facebook into marketing and recruiting programs </li></ul><ul><li>Eight of the biggest firms in the AmLaw 100 have Facebook Networks </li></ul><ul><ul><li>Skadden, Arps, Baker & McKenzie, Jones Day, Latham & Watkins </li></ul></ul>Utilizing
  8. 14. <ul><li>“ Very often people will say, ‘Here’s my product, I’m in the college market, what do you suggest?’ We might mention Facebook to almost every company we work with,” </li></ul><ul><ul><ul><li>Josh Iverson, National Advertising and Sales Account Director, Y2M </li></ul></ul></ul><ul><li>Companies are adapting to the newer mediums </li></ul><ul><li>Utilize each medium to its full potential </li></ul>Utilizing
  9. 15. : how close to your business? <ul><li>103,840 available Facebook users within our Dayton community </li></ul><ul><li>How many of those could use your professional services? </li></ul>
  10. 16. Advertise with
  11. 17. Reach 100,000 in 3 simple steps
  12. 18. Reach 100,000 in 3 simple steps
  13. 19. Reach 100,000 in 3 simple steps
  14. 21. Advertising… Even Easier & FREE
  15. 24. 175 million users…Are you on the book? Speed Marketing Brent, Jesse, Maria, & Stephanie March 25, 2009