Vinylmint empowers brand managers who want to leverage the crowd to improve their ROI on social engagement, and exploit growing niches of brand evangelists.

1. Vinylmint for
Social Engagement
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2. There are many ways to use Vinylmint
Content Acqusition
Social Engagement
Contest Metrics
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3. Content Acqusition
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4. Crowd Source Sounds on Vinylmint
Project Name
Description
Audio Examples
Heaven
Paradise
Sunshine Nightlife
Create Contest
Upload
Musicians
create and
submit sound
samples
Musicians browse
available contest
Creative directors
create contest
Provides:
Audio samples
Specifications
of contest
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5. Sound unifies.
Vinylmint empowers brand managers who want to leverage
the crowd to improve their ROI on social engagement,
and exploit growing niches of brand evangelists.
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6. Personalize your content.
Brand Evangelist can share our content on social media sites
like Facebook, Twitter, Tumblr, Pinterest, and Craigslist
Brand evangelist are the agents who make your content viral.
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7. Test Ad Engagement.
A/B test the the sounds used in your advertising
content by using a sound contest.
Create multiple contests and target them at specific
audiences to and measure their engagement with
the sound.
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8. Vinylmint is more than sound.
Share your pictures and videos. Sound used with these
forms of media convert 1 out every 12 visitors interacting
with a Vinylmint campaign into a brand evangelists.
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9. Tap into your archives
Use Vinylmint to share historical audio and archived
ads. Create contests to engage targeted
audiences and increase consumption.
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10. Social Engagement
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11. The Process of
Social Pollination
Top 10
semi finalists
are selected
Ad page
is created, and
submissions are
surveyed
Contest is
launched
2
Winner is selected
4
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31
cycle-trader

12. Elements, as video, pictures and audio
are used to describe the needs
of the campaign.
Launch the contest
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1
cycle-trader

13. Submissions are taken until the deadline
and 10 semi finalists are selected and listed
on the competition’s page
Review the submissions
2
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14. The top 10 are survereyed, within social communities.
Review the communities
feedback
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3

15. Winner is selected and announced
on the web and social networks.
Select the winner
4
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16. Use Custom Pages
Instead of just creating advertising content, create contests
that contain custom URLs, and targeted sound content.
Using contest derived sounds increases brand awareness
and increases the reach of social interactions around the brand.
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17. Sound Discovery
Find quality sound solutions at a competitive price,
and use the worldwide network of musicians to maintain
your competitiveness.
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18. Enhance an ads distinction
Increase your brands equity with external ideas.
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19. Create a talent roster
Vinylmint can serve as a recruiting tool for finding
work for hire sound designers who are actively looking
for work at a competitive price.
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20. Case studies
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21. Speek: Custom voice over for multinational reach
Create Branded Promotional
Campaigns
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Contest Acquisition Cost: $250
Submissions: 43 voiceover clips
Outcome: Reached 5 different countries through the voice over work
and perzonalized the user’s experience with the menu options.

22. Content Acquisition Cost: $125
Create Branded Promotional
Campaigns
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Soundscapes: Produced the narration for the documentary.
Outcome: Created a virtual audience to pre screen the documentary
across the contest’s participants social networks.
Submissions: 92 instrumental tracks

23. Roger Brown’s: Acquired custom contest for the HR department
Custom Content for Media
Departments
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Submissions: 44 voiceover clips
Contest Acquisition Cost: $200
Outcome: $40,000 cost saving in employee training

24. Be the talk of the city
Create custom sounds.
Localize your advertising content.
Use sound designers as brand evangelist.
Retain work for hire talent.
Engage with your audience through sound.
A/B Test your content using Vinylmint Polls.
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25. For Additional Resources
Byron Morgan
+01 757 295 7757
byron@vinylmint.com
www.vinylmint.com
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