Branded Entertainment deals I managed while working at the Weinstein Company.

1. Integrated Marketing
and
Promotions Executions

2. Retail, CPG and video game partners
Official Movie Website

3. Website
Strategic partner on this film

4. TWC also tagged TV spots
with the iVillage logo
Official movie website co-
promoted by SeenOn and
Facebook

5. E-vite premiere invitation
St. Martins Press book tie-in with a
branded standee

6. Henredon “As see in” ad in Traditional Home Magazine

7. In-book and online sweepstakes which
Henredon promoted in Traditional Home

8. Caesar Stone built the set of Mrs. X’s Fifth Avenue
kitchen and used photographs to run “As seen in” ads
in multiple magazines for three consecutive months

9. Print creative to promote the sweepstakes
Online Sweepstakes

10. Online promotion
Stroller hang-tag

11. Peel-off game piece
P&G placed Swiffer in the film and promoted their involvement
via an online sweepstakes
Hollywood Movie Money on/offline promotion; 10,000 tickets
funded by Hearst

13. Wish List Promotion with American Express

14. Entertainment Hub placement to drive ticket sales. Ticket AOL, MSN and Yahoo! home page takeover featured Wish List
sales were also promoted via several email blasts and creative for a 24 hour period. Value: $1.1 mm in media.
inclusion in card member newsletters.
American Express was also a premiere sponsor

15. Exclusive American Express card member only ticket
sales to an advanced screening in ten markets.

16. Blockbuster
As a strategic partner of The Weinstein Company, Blockbuster provided the
following:
• Posters in all locations that correspond with the footprint of the
December 25th release; email blast targeted to all registered users in
those markets
• Online teasers and presence on Blockbuster.com home page
• Email blast to 7.9mm+ registered users
Coca-Cola
Coca Cola has a broad reaching partnership with the Historical Black
Colleges and Universities. Coca-Cola:
• Underwrote college screening programs in the top 20 markets for
HBCUs
• Ran screen slides on over 13,000 screens for an eight week run
(promoting The Great Debaters generating 23mm impressions)
Lycos sent email to 2.5 of its registered users pointing them to the
exclusive American Express purchase page on Fandango.com.

17. Brooks Brothers provided all the clothing for the film and featured drawings by two time
Academy Award nominated designer Sharen Davis on their website and in ten store windows.

18. “Movies” home
Yahoo supported their involvement from their homepage
Yahoo had the
internet exclusive of
the trailer in addition
to exclusive photos.
They provided
$776,500.00 in
promotional value. Branded
search
42nd Street marquee

19. Premiere at the National Theater
in Westwood, Los Angeles
Sponsored by Hennessy Cognac
and W Hotels

20. Movie Cash insert
On-pack DVD sticker Over 40,000 Movie Cash
tickets were funded by
Starz Starz Entertainment/Best Buy in-store promo end cap in 1,171 stores

21. Licensed merchandise for ROB ZOMBIE’S HALLOWEEN and GRINDHOUSE

22. Movie Cash: Included with
STORMBREAKER DVDs at
Wal-Mart stores
Promotional partners

23. Nestle Waters created over 8 million FSIs which were
inserted in newspapers across America

24. Licensed merchandise for an international McDonalds “Happy Meal” promotion featuring The Teenage Mutant Ninja Turtles

25. Carl’s Jr. and Hardee’s is a partner who will
activate with in-store, online and print
promotions.
Starring: John Cusack, Steve Buscemi,
John Cleese, Jay Leno and Eddie Izzard.
October 2008 Release
7-Eleven is an integration partner who will
activate in-store and online promotions
internationally.
2009 Release

26. Sister Company Strategic Partner
• :15 or :30 second spots which cannot be fast forwarded
through on the DVD
• Email blasts to 7.4+
• Featurette
million registered
• Special Features sponsorship users
• On-pack stickers • Total Access website
• In-pack inserts (Business Response Cards, collateral, • In-store signage
sampling, etc.)
• Tagged trailers
• Retail promotions with Target, Wal*Mart, etc.

27. MEDIA PARTNERS
Bravo TV Elle Magazine
INTEGRATION PARTNERS
L’Oreal TRESemme Bluefly Hershey’s
Brother Sewing Machines Levis
IN-KIND PARTNERS
T-Mobile Starwood
Parsons New School for Design

29. Co-branded print with models wearing designs produced for the show

30. Online store which sells licensed
merchandise

31. Branded sewing machine

32. Contact:
Brett L. Renwick
917-412-8241
brettrenwick@yahoo.com