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Twc Promotions Wide


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Branded Entertainment deals I managed while working at the Weinstein Company.

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Twc Promotions Wide

  1. 1. Integrated Marketing andPromotions Executions
  2. 2. Retail, CPG and video game partnersOfficial Movie Website
  3. 3. Website Strategic partner on this film
  4. 4. TWC also tagged TV spots with the iVillage logo Official movie website co- promoted by SeenOn and Facebook
  5. 5. E-vite premiere invitation St. Martins Press book tie-in with a branded standee
  6. 6. Henredon “As see in” ad in Traditional Home Magazine
  7. 7. In-book and online sweepstakes whichHenredon promoted in Traditional Home
  8. 8. Caesar Stone built the set of Mrs. X’s Fifth Avenuekitchen and used photographs to run “As seen in” adsin multiple magazines for three consecutive months
  9. 9. Print creative to promote the sweepstakesOnline Sweepstakes
  10. 10. Online promotion Stroller hang-tag
  11. 11. Peel-off game piece P&G placed Swiffer in the film and promoted their involvement via an online sweepstakesHollywood Movie Money on/offline promotion; 10,000 tickets funded by Hearst
  12. 12. Wish List Promotion with American Express
  13. 13. Entertainment Hub placement to drive ticket sales. Ticket AOL, MSN and Yahoo! home page takeover featured Wish Listsales were also promoted via several email blasts and creative for a 24 hour period. Value: $1.1 mm in media.inclusion in card member newsletters. American Express was also a premiere sponsor
  14. 14. Exclusive American Express card member only ticketsales to an advanced screening in ten markets.
  15. 15. Blockbuster As a strategic partner of The Weinstein Company, Blockbuster provided the following: • Posters in all locations that correspond with the footprint of the December 25th release; email blast targeted to all registered users in those markets • Online teasers and presence on home page • Email blast to 7.9mm+ registered users Coca-Cola Coca Cola has a broad reaching partnership with the Historical Black Colleges and Universities. Coca-Cola: • Underwrote college screening programs in the top 20 markets for HBCUs • Ran screen slides on over 13,000 screens for an eight week run (promoting The Great Debaters generating 23mm impressions)Lycos sent email to 2.5 of its registered users pointing them to theexclusive American Express purchase page on
  16. 16. Brooks Brothers provided all the clothing for the film and featured drawings by two timeAcademy Award nominated designer Sharen Davis on their website and in ten store windows.
  17. 17. “Movies” homeYahoo supported their involvement from their homepage Yahoo had the internet exclusive of the trailer in addition to exclusive photos. They provided $776,500.00 in promotional value. Branded search 42nd Street marquee
  18. 18. Premiere at the National Theater in Westwood, Los AngelesSponsored by Hennessy Cognac and W Hotels
  19. 19. Movie Cash insertOn-pack DVD sticker Over 40,000 Movie Cash tickets were funded by Starz Starz Entertainment/Best Buy in-store promo end cap in 1,171 stores
  20. 20. Licensed merchandise for ROB ZOMBIE’S HALLOWEEN and GRINDHOUSE
  21. 21. Movie Cash: Included with STORMBREAKER DVDs at Wal-Mart storesPromotional partners
  22. 22. Nestle Waters created over 8 million FSIs which were inserted in newspapers across America
  23. 23. Licensed merchandise for an international McDonalds “Happy Meal” promotion featuring The Teenage Mutant Ninja Turtles
  24. 24. Carl’s Jr. and Hardee’s is a partner who willactivate with in-store, online and printpromotions.Starring: John Cusack, Steve Buscemi,John Cleese, Jay Leno and Eddie Izzard. October 2008 Release7-Eleven is an integration partner who willactivate in-store and online promotionsinternationally. 2009 Release
  25. 25. Sister Company Strategic Partner• :15 or :30 second spots which cannot be fast forwarded through on the DVD • Email blasts to 7.4+• Featurette million registered• Special Features sponsorship users• On-pack stickers • Total Access website• In-pack inserts (Business Response Cards, collateral, • In-store signage sampling, etc.) • Tagged trailers• Retail promotions with Target, Wal*Mart, etc.
  26. 26. MEDIA PARTNERS Bravo TV Elle Magazine INTEGRATION PARTNERSL’Oreal TRESemme Bluefly Hershey’s Brother Sewing Machines Levis IN-KIND PARTNERS T-Mobile Starwood Parsons New School for Design
  27. 27. Co-branded print with models wearing designs produced for the show
  28. 28. Online store which sells licensedmerchandise
  29. 29. Branded sewing machine
  30. 30. Contact:Brett L.