Vinylmint offers its advertisers a level of engagement no other platform can match. Win brand evangelist and early adopters. Measure your reach and the effectiveness of your brand. Create a voice for your brand by your users to communicate your objectives.
2. @Vinylmint | angel.co/vinylmint 2
Vinylmint has crowd-sourced
sound design.
These individuals speak over
sound designers and voice actors
within it’s community.
4,000
Over
180
different
languages
And design sound for games, advertisements,
jingles, teleconferencing software.
3. @Vinylmint | angel.co/vinylmint 3
How it works
Project Name
Description
Audio Examples
Heaven
Paradise
Sunshine Nightlife
Create Contest
Upload
Musicians
create and
submit sound
samples
Musicians browse
available contest
Creative directors
create contest
Provides:
Audio samples
Specifications
of contest
4. Business Model
Creative Directors
$
Micro -
Payments
Exclusive
Sounds
Exposure
in Platform
Payments Minus
22.5% Comission
Musicians
Byron Morgan • byron@vinylmint.com • angel.co/Vinylmint 4
5. @Vinylmint | angel.co/vinylmint 5
Business Model
User
Acqusition
Gather User
Information
Intelligent
Suggestions
Transaction
Structure
From
• Advertising
• Email
• Viral Marketing
• Distribution
Includes
• Accounts
• Subscriptions
• Social engagement
services
Based On
• Proficiency
• Recent Activities
• Ratings,
Recommendations,
Votes
• Social Network reach
Fee Types
• Competition
Commission
• Affiliate Programs
• Catalog licensing
Vinylmint makes money when user acquire their content needs and
sellers can sell their sounds with upfront cost or long term commitments,
rather than relying on creating value through added services.
6. Vinylmint is a rapidly growing
community of sound designers.
@Vinylmint | angel.co/vinylmint 6
User Growth
Community
Reach
Sound Library
Social Media
Growth
Average Contest
Submissions
March April May June
880
53,000
200 songs
1760
30
1,100
64,000
300 songs
7,600
33
1,300
54,000
700 songs
13,500
40
4,000
73,000
5,800 songs
15,000
60
7. @Vinylmint | angel.co/vinylmint 7
SUBMISSIONS
30 NEW USERS
COMPETITION
OVER
Vinylmint is a novel
solution for sound
discovery,
collaboration, and
income for the vast
sound design
average
per
competition
VINYLMINT
COMPETITIONS
Sound designers or voice
over actors participate to
give buyers greater variety.
Average time
on the site: 7 min,
twice a day
WEBSITE
VISITS
+12,000
Social graph
average
engagement
rate
BRAND EVANGELISTS
multiple comments
and recommendations
per day.
Coming together 100%
organically with skill levels
varying from the hobbyists
to the professional.
VARIETY
Community Engagement
8. @Vinylmint | angel.co/vinylmint 7
Competition Framework
Gamify the engagement
around your
advertisement or content.
Audio Tagging
Track the use and
placement of the sound
across the social graph.
Vinylmint’s API
9. @Vinylmint | angel.co/vinylmint 8
Vinylmint offers its advertisers
a level of engagement no other
platform can match.
Win brand evangelist and early adopters
Measure your reach and the effectiveness
of your brand
Create a voice for your brand by your users
to communicate your objectives.
10. @Vinylmint | angel.co/vinylmint 9
Takeover a sound designers social
community with our social poll
Highlight the talents of our sound designers within their social
communities and watch your engagement skyrocket.
Sounds are hyper targeted to your audience alloying full penetration and engagement
Vinylmint let’s you include brand messaging, customized layouts, and background
colors.
Creators publicize your brand for you and willingly open the door to their power users.
11. @Vinylmint | angel.co/vinylmint 10
Analyze Trends Closely
Curate demographic data around your targeted
audience
Identify an audiences reaction to your brand or content
released prior to a major release
Understand cultural changes and user sentiments through
the sounds they consume
12. @Vinylmint | angel.co/vinylmint 11
Psychological Affects of Sound
Embed your brands benefits in the conversations
of your customers
Identify the mood and psychological reactions
to a users interaction with a specific sound
Counsel a negative brand response through
a social circles recommended sound designs
Organize brand evangelist around a sound creators
celebrity or competitive envy
13. @Vinylmint | angel.co/vinylmint 12
The Process of
Social Pollination
Top 10
semi finalists
are selected
Ad page
is created, and
submissions are
surveyed
Competition
is launched
21 3
Winner is selected
4
14. Elements, as video, pictures and audio
are used to describe the needs
of the campaign.
@Vinylmint | angel.co/vinylmint 13
The Process of
Social Pollination
1
15. @Vinylmint | angel.co/vinylmint 14
Submissions are taken until the deadline
and 10 semi finalists are selected and listed
on the competition’s page
The Process of
Social Pollination
2
16. @Vinylmint | angel.co/vinylmint 15
The top 10 are survereyed, within social communities.
The Process of
Social Pollination
3
17. @Vinylmint | angel.co/vinylmint 16
Winner is selected and announced
on the web and social networks.
The Process of Social Pollination
4
18. @Vinylmint | angel.co/vinylmint 17
Vinylmint validates viral content
Create remarkable campaign initiatives for
transformative sound design, application
engagement, and user observation.
Sound design and audience measurement at
competitive prices based on your budget constraints.
Vinylmint is an aggressively growing economy
of cult-like creatives, seeking to innovative on
your brands voice and stylize your organizations
19. @Vinylmint | angel.co/vinylmint 18
Test early and often
Involve your fans in your brands advertising efforts.
Customize your voice to their ears.
Rely on Vinylmint as your guide to your audiences
social communities
Validate viral content.