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@Vinylmint | angel.co/vinylmint 1
Trend and Psychoanalytical
Data Capture
@Vinylmint | angel.co/vinylmint 2
Vinylmint has crowd-sourced
sound design.
These individuals speak over
sound designers and voice actors
within it’s community.
4,000
Over
180
different
languages
And design sound for games, advertisements,
jingles, teleconferencing software.
@Vinylmint | angel.co/vinylmint 3
How it works
Project Name
Description
Audio Examples
Heaven
Paradise
Sunshine Nightlife
Create Contest
Upload
Musicians
create and
submit sound
samples
Musicians browse
available contest
Creative directors
create contest
Provides:
Audio samples
Specifications
of contest
Business Model
Creative Directors
$
Micro -
Payments
Exclusive
Sounds
Exposure
in Platform
Payments Minus
22.5% Comission
Musicians
Byron Morgan • byron@vinylmint.com • angel.co/Vinylmint 4
@Vinylmint | angel.co/vinylmint 5
Business Model
User
Acqusition
Gather User
Information
Intelligent
Suggestions
Transaction
Structure
From
• Advertising
• Email
• Viral Marketing
• Distribution
Includes
• Accounts
• Subscriptions
• Social engagement
services
Based On
• Proficiency
• Recent Activities
• Ratings,
Recommendations,
Votes
• Social Network reach
Fee Types
• Competition
Commission
• Affiliate Programs
• Catalog licensing
Vinylmint makes money when user acquire their content needs and
sellers can sell their sounds with upfront cost or long term commitments,
rather than relying on creating value through added services.
Vinylmint is a rapidly growing
community of sound designers.
@Vinylmint | angel.co/vinylmint 6
User Growth
Community
Reach
Sound Library
Social Media
Growth
Average Contest
Submissions
March April May June
880
53,000
200 songs
1760
30
1,100
64,000
300 songs
7,600
33
1,300
54,000
700 songs
13,500
40
4,000
73,000
5,800 songs
15,000
60
@Vinylmint | angel.co/vinylmint 7
SUBMISSIONS
30 NEW USERS
COMPETITION
OVER
Vinylmint is a novel
solution for sound
discovery,
collaboration, and
income for the vast
sound design
average
per
competition
VINYLMINT
COMPETITIONS
Sound designers or voice
over actors participate to
give buyers greater variety.
Average time
on the site: 7 min,
twice a day
WEBSITE
VISITS
+12,000
Social graph
average
engagement
rate
BRAND EVANGELISTS
multiple comments
and recommendations
per day.
Coming together 100%
organically with skill levels
varying from the hobbyists
to the professional.
VARIETY
Community Engagement
@Vinylmint | angel.co/vinylmint 7
Competition Framework
Gamify the engagement
around your
advertisement or content.
Audio Tagging
Track the use and
placement of the sound
across the social graph.
Vinylmint’s API
@Vinylmint | angel.co/vinylmint 8
Vinylmint offers its advertisers
a level of engagement no other
platform can match.
Win brand evangelist and early adopters
Measure your reach and the effectiveness
of your brand
Create a voice for your brand by your users
to communicate your objectives.
@Vinylmint | angel.co/vinylmint 9
Takeover a sound designers social
community with our social poll
Highlight the talents of our sound designers within their social
communities and watch your engagement skyrocket.
Sounds are hyper targeted to your audience alloying full penetration and engagement
Vinylmint let’s you include brand messaging, customized layouts, and background
colors.
Creators publicize your brand for you and willingly open the door to their power users.
@Vinylmint | angel.co/vinylmint 10
Analyze Trends Closely
Curate demographic data around your targeted
audience
Identify an audiences reaction to your brand or content
released prior to a major release
Understand cultural changes and user sentiments through
the sounds they consume
@Vinylmint | angel.co/vinylmint 11
Psychological Affects of Sound
Embed your brands benefits in the conversations
of your customers
Identify the mood and psychological reactions
to a users interaction with a specific sound
Counsel a negative brand response through
a social circles recommended sound designs
Organize brand evangelist around a sound creators
celebrity or competitive envy
@Vinylmint | angel.co/vinylmint 12
The Process of
Social Pollination
Top 10
semi finalists
are selected
Ad page
is created, and
submissions are
surveyed
Competition
is launched
21 3
Winner is selected
4
Elements, as video, pictures and audio
are used to describe the needs
of the campaign.
@Vinylmint | angel.co/vinylmint 13
The Process of
Social Pollination
1
@Vinylmint | angel.co/vinylmint 14
Submissions are taken until the deadline
and 10 semi finalists are selected and listed
on the competition’s page
The Process of
Social Pollination
2
@Vinylmint | angel.co/vinylmint 15
The top 10 are survereyed, within social communities.
The Process of
Social Pollination
3
@Vinylmint | angel.co/vinylmint 16
Winner is selected and announced
on the web and social networks.
The Process of Social Pollination
4
@Vinylmint | angel.co/vinylmint 17
Vinylmint validates viral content
Create remarkable campaign initiatives for
transformative sound design, application
engagement, and user observation.
Sound design and audience measurement at
competitive prices based on your budget constraints.
Vinylmint is an aggressively growing economy
of cult-like creatives, seeking to innovative on
your brands voice and stylize your organizations
@Vinylmint | angel.co/vinylmint 18
Test early and often
Involve your fans in your brands advertising efforts.
Customize your voice to their ears.
Rely on Vinylmint as your guide to your audiences
social communities
Validate viral content.
@Vinylmint | angel.co/vinylmint 19
For Additional Resources
Byron Morgan
(c) +01 757 295 7757
(e) byron@vinylmint.com
(t) @vinylmint
(skype) byron.morgan5

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Predictive Analytics using Sound as the subject of analysis

  • 1. @Vinylmint | angel.co/vinylmint 1 Trend and Psychoanalytical Data Capture
  • 2. @Vinylmint | angel.co/vinylmint 2 Vinylmint has crowd-sourced sound design. These individuals speak over sound designers and voice actors within it’s community. 4,000 Over 180 different languages And design sound for games, advertisements, jingles, teleconferencing software.
  • 3. @Vinylmint | angel.co/vinylmint 3 How it works Project Name Description Audio Examples Heaven Paradise Sunshine Nightlife Create Contest Upload Musicians create and submit sound samples Musicians browse available contest Creative directors create contest Provides: Audio samples Specifications of contest
  • 4. Business Model Creative Directors $ Micro - Payments Exclusive Sounds Exposure in Platform Payments Minus 22.5% Comission Musicians Byron Morgan • byron@vinylmint.com • angel.co/Vinylmint 4
  • 5. @Vinylmint | angel.co/vinylmint 5 Business Model User Acqusition Gather User Information Intelligent Suggestions Transaction Structure From • Advertising • Email • Viral Marketing • Distribution Includes • Accounts • Subscriptions • Social engagement services Based On • Proficiency • Recent Activities • Ratings, Recommendations, Votes • Social Network reach Fee Types • Competition Commission • Affiliate Programs • Catalog licensing Vinylmint makes money when user acquire their content needs and sellers can sell their sounds with upfront cost or long term commitments, rather than relying on creating value through added services.
  • 6. Vinylmint is a rapidly growing community of sound designers. @Vinylmint | angel.co/vinylmint 6 User Growth Community Reach Sound Library Social Media Growth Average Contest Submissions March April May June 880 53,000 200 songs 1760 30 1,100 64,000 300 songs 7,600 33 1,300 54,000 700 songs 13,500 40 4,000 73,000 5,800 songs 15,000 60
  • 7. @Vinylmint | angel.co/vinylmint 7 SUBMISSIONS 30 NEW USERS COMPETITION OVER Vinylmint is a novel solution for sound discovery, collaboration, and income for the vast sound design average per competition VINYLMINT COMPETITIONS Sound designers or voice over actors participate to give buyers greater variety. Average time on the site: 7 min, twice a day WEBSITE VISITS +12,000 Social graph average engagement rate BRAND EVANGELISTS multiple comments and recommendations per day. Coming together 100% organically with skill levels varying from the hobbyists to the professional. VARIETY Community Engagement
  • 8. @Vinylmint | angel.co/vinylmint 7 Competition Framework Gamify the engagement around your advertisement or content. Audio Tagging Track the use and placement of the sound across the social graph. Vinylmint’s API
  • 9. @Vinylmint | angel.co/vinylmint 8 Vinylmint offers its advertisers a level of engagement no other platform can match. Win brand evangelist and early adopters Measure your reach and the effectiveness of your brand Create a voice for your brand by your users to communicate your objectives.
  • 10. @Vinylmint | angel.co/vinylmint 9 Takeover a sound designers social community with our social poll Highlight the talents of our sound designers within their social communities and watch your engagement skyrocket. Sounds are hyper targeted to your audience alloying full penetration and engagement Vinylmint let’s you include brand messaging, customized layouts, and background colors. Creators publicize your brand for you and willingly open the door to their power users.
  • 11. @Vinylmint | angel.co/vinylmint 10 Analyze Trends Closely Curate demographic data around your targeted audience Identify an audiences reaction to your brand or content released prior to a major release Understand cultural changes and user sentiments through the sounds they consume
  • 12. @Vinylmint | angel.co/vinylmint 11 Psychological Affects of Sound Embed your brands benefits in the conversations of your customers Identify the mood and psychological reactions to a users interaction with a specific sound Counsel a negative brand response through a social circles recommended sound designs Organize brand evangelist around a sound creators celebrity or competitive envy
  • 13. @Vinylmint | angel.co/vinylmint 12 The Process of Social Pollination Top 10 semi finalists are selected Ad page is created, and submissions are surveyed Competition is launched 21 3 Winner is selected 4
  • 14. Elements, as video, pictures and audio are used to describe the needs of the campaign. @Vinylmint | angel.co/vinylmint 13 The Process of Social Pollination 1
  • 15. @Vinylmint | angel.co/vinylmint 14 Submissions are taken until the deadline and 10 semi finalists are selected and listed on the competition’s page The Process of Social Pollination 2
  • 16. @Vinylmint | angel.co/vinylmint 15 The top 10 are survereyed, within social communities. The Process of Social Pollination 3
  • 17. @Vinylmint | angel.co/vinylmint 16 Winner is selected and announced on the web and social networks. The Process of Social Pollination 4
  • 18. @Vinylmint | angel.co/vinylmint 17 Vinylmint validates viral content Create remarkable campaign initiatives for transformative sound design, application engagement, and user observation. Sound design and audience measurement at competitive prices based on your budget constraints. Vinylmint is an aggressively growing economy of cult-like creatives, seeking to innovative on your brands voice and stylize your organizations
  • 19. @Vinylmint | angel.co/vinylmint 18 Test early and often Involve your fans in your brands advertising efforts. Customize your voice to their ears. Rely on Vinylmint as your guide to your audiences social communities Validate viral content.
  • 20. @Vinylmint | angel.co/vinylmint 19 For Additional Resources Byron Morgan (c) +01 757 295 7757 (e) byron@vinylmint.com (t) @vinylmint (skype) byron.morgan5