A pitch letter outlines the relevance and newsworthiness of a story. It is sent to a journalist or an editor of a newspaper, magazine, blog, etc., with the aim to garner interest and generate positive coverage for your organization’s efforts. Write a one-page pitch letter to a traditional print or online media outlet, pitching a feature story about the press release in the file (brands collaboration). ADDRESS THIS TO AN ACTUAL REAL JOURNALIST AT A REAL OUTLET THAT COVERS THE SUBJECT MATTER/TYPE OF STORY THAT YOU ARE PITCHING.  Follow the inverted triangle method (most important info at the top, supporting info toward the bottom) and make sure your correspondence is succinct and professional.  Fundamentals of crafting a successful pitch: Do your homework Personalize Be polite and honest Localize Use celebrities Be creative .

1. A
pitch letter
outlines the relevance and newsworthiness of a story. It is sent
to a journalist or an editor of a newspaper, magazine, blog, etc.,
with the aim to garner interest and generate positive coverage
for your organization’s efforts.
Write a one-page pitch letter to a traditional print or online
media outlet, pitching a feature story about the press release in
the file (brands collaboration).
ADDRESS THIS TO AN ACTUAL REAL JOURNALIST AT A
REAL OUTLET THAT COVERS THE SUBJECT
MATTER/TYPE OF STORY THAT YOU ARE PITCHING.
Follow the inverted triangle method (most important info at the
top, supporting info toward the bottom) and make sure your
correspondence is succinct and professional.
Fundamentals of crafting a successful pitch:
Do your homework
Personalize
Be polite and honest
Localize
Use celebrities
Be creative