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The 8 Rules Of E Mail Marketing

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Eight easy to follow tips for e-mail marketing.

Published in: Marketing, Business, Technology
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The 8 Rules Of E Mail Marketing

  1. 1. 1 1 The 8 Rules of E-mail Marketing By Varju Luceno
  2. 2. 1. CreateYour eMail Marketing Plan and A Marketing Calendar  State Objectives  Differentiate  Integrate Online and Offline Campaigns 2 2
  3. 3. 2. Get Permission and Communicate  Avoid spam-trigger words such as “free”, “sale”,“offer”  Limit use of images  Remain Can-Spam Act compliant 3 3
  4. 4. 3. Engage Prospects and Customers Email E-mail newsletters Personalized postcards (include URLs) 4 4
  5. 5. 4. Seek Customer Input Surveys Contests Drawings Ideas for Improvement 5 5
  6. 6. 5. KeepYour Message and Design Simple Strive for One Screen, No Scrolling 6 6
  7. 7. 6. Get Feedback Encourage recipients to respond via links and forms Encourage newsletter signups
  8. 8. 7. Get Results Track deliveries, bounces, click-throughs Act on results
  9. 9. 8. NurtureYour Email Relationships Stay in touch with your prospects and clients Provide valuable content
  10. 10. Check OutThese ServicesCheck OutThese Services MailChimp Constant Contact Emma Vertical Response

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