Ever wondered how to go from Manuscript to Bestseller, Barefoot Basics will take you through the process of creating your book marketing plan and monetising your business model.
In Part Five of this series we look at Monetise Your Book & Business Model.
Barefoot Basics - The Bestseller Incubator - Part Five - Monetise Your Book
1. The Bestseller Incubator:
An Insider's Guide to
Successfully Marketing Your Book
Part Five:
That's Me!
The Insider...
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2. Whether traditionally published or
Self-Published
an Author's reality is the same...
Marketing Sells Books!
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3. Your Formula For Success =
Quality Content
+
Strong Editorial Support
+
Visually Engaging Design
+
Professional Printing
Kick-Arse Marketing Plan
(plus a hint of patience and persistence)
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5. Back in Publishing –
A number of realisations quickly dawned on me...
Marketing is REALLY scary
Marketing is rarely thought about until after launch
What works for one – doesn't work for another
Misconception – Publishers & Distributors
are responsible for ALL the marketing
No correlation is drawn between
marketing & book sales
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6. (Horror) Case Study #1
Geoff – In his favour had...
Strong franchise based business,
with a referral network of clients.
Strong book title.
Local profile within his coastal town community.
Occasional speaking engagements.
Spent 6 months developing the content.
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7. (Horror) Case Study #1 continued...
Geoff – The odds stacked against him...
Proofed but not edited manuscript.
Printed locally, high $/unit.
Marketing limited to small speaking engagements.
Result
No Marketing & Low Quality Product
= No Sales & Minus ROI
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8. (Horror) Case Study #2
Gina – In her favour had...
Well written, edited and designed book.
Niche but solid market.
Well-built website.
Growing speaker profile.
Strong seminar structure.
Great bulk sales opportunity.
Multiple PR angles.
Aust Based Distributor.
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9. (Horror) Case Study #2 continued...
Gina – Backlist title gathering dust... WHY?
Saddle Stitch Journal – limited interest by retailers.
Limited initative to seek bulk sales.
Unexecuted marketing plan.
Cancelled seminars leading to both the target audience
and Author moving on.
Result
Missed Opportunities &
Limited Book Sales
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10. (Horror) Case Study #3
Lisa – In her favour had...
Previous success as a Self-Published Author.
Contract with a Speciality Publisher for her new book.
Solid Audience that will follow new venture.
Top product development team.
Possible opportunities for sponsorship.
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11. (Horror) Case Study #3 continued...
Lisa – Failure to launch... WHY?
Drop in projected sales forecasts.
Breakdown in communication.
Marketing, what marketing?
Result
Let the finger pointing begin!
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12. The Underlying Message
in each of these cases...
Marketing Sells Books!
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13. The Bestseller Incubator Webinar
One: Define Your Book, Audience and Milestones
Two: Building Your Online Platform
Three: What is Distribution?
Four: Building Your Platform with PR & Publicity
Five: How to Monetise Your Book
Six: Structuring Your Marketing Plan
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14. How to this information:
Traditionally Published Author -
Build a marketing plan that will support the activity being
undertaken by your Publisher.
Self Published Author -
Build a campaign that will take you
beyond your first year as an Author.
Understand that YOU are truly accountable for your own success!
Just Put Pen to Paper -
Plan how to turn your investment
into a profitable income.
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15. Five: Monetising Your Book
- Seminars & Webinars - Bulk Sales
- Professional Speaking - Sponsorship
- Networking - Compilation Books
- Package Deals - Trade Shows & Expos
- Licensing - Coaching Programs
- Give Back (Charities)
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16. To begin your
Self-Publishing journey
as part of
The Bestseller Incubator
join us now at
www.barefootbasics.com
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