1. THE
POWER OF
CONTENT MARKETING
Kimberly Love
Love Website Design

2. THE POWER OF
CONTENT MARKETING
I am excited to share
my new book with you!
Available on Amazon.com

3. WHY BOTHER WITH
CONTENT MARKETING?
“Your website can educate,
persuade, and motivate your
prospects to take action.”
John Jantsch – Author of
Duct Tape Marketing

4. WHY BOTHER WITH
CONTENT MARKETING?
2 Types of Traffic to a Website
• Paid
• Organic aka FRRRRREEEEE!

5. WHAT CAN WEB
CONTENT DO FOR YOU?
Attract
Customers
Educate
Create
Buzz
Tell Your
Story
Establish
Authority
Create
Fan Base

6. 1. Attract New Customers

7. 2. Educate Your Buyers
• Educate your buyers
about a purchase
they are considering.
• Overcome resistance or
address objections.

8. 3. Create Buzz
•Create Buzz via
Social Media such as
Twitter, You-Tube, Etc.

9. 4. Tell Your Story
“All things being equal, people
will do business with and refer
business to, those people they
know, like and trust.” Bob Burg
• People want to
know Your Story
& Your Business’ Story

10. 5. Establish Authority
• Establish your
credibility, trust, and
authority in your industry.

11. 6. Create a Fan Base
• Build a base of fans
and inspire customers
to love you.
• Inspire impulse buys.

12. What if I Hate to Write?
• One of the 9 methods was
designed specifically for those
who hate to write or simply
don’t have the energy to write
content.

13. 9 Easy Methods for
Content Creation