Castrol - Social media review

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Barbieri & Associati Dottori Commercialisti - Bologna

Materiale fornito da Lucio Cecchinello, CEO di LCR X Racing Honda - Team Moto GP in occasione del convegno "Sponsorizzazioni nello sport e nello spettacolo", seconda giornata del ciclo breve "L'immateriale nella strategia di riposizionamento dell'Impresa" tenutasi il 20 marzo 2017 alla sede di Unindustria Bologna.

Business

INDEX
1. MOTOGP’S WEB AND SOCIAL MEDIA IMPACT
- MOTOGP’S SOCIAL MEDIA IMPACT
- BEST POSTS ON MOTOGP’S SOCIAL MEDIA
2. LCR HONDA’S SOCIAL MEDIA IMPACT
3. CAL CRUTCHLOW’S SOCIAL MEDIA IMPACT
4. FANS’ INTERACTION

MOTOGP ON THE WEB & SOCIAL MEDIA
90 million
visits per year on motogp.com
2 million
Twitter Followers
11.7 million
Facebook Fans
3.6 million
Instagram followers
580 million
views on Youtube Channel
Update: December 2016

MOTORSPORTS ON SOCIAL MEDIA
2.4
MILLION
FOLLOWERS
3
MILLION
FOLLOWERS
2
MILLION
FOLLOWERS233.000
FOLLOWERS
342.000
FOLLOWERS
3.6
MILLION
FOLLOWERS
640k
FOLLOWERS
2
MILLION
FOLLOWERS
274k
FOLLOWERS
229k
FOLLOWERS
11.67
MILLION
LIKES
4.6
MILLION
LIKES
2.9
MILLION
LIKES
2.3
MILLION LIKES
1.6MILLION LIKES
580
MILLION
VIEWS
87MILLION
VIEWS
43MILLION
VIEWS
29MILLION
VIEWS
54MILLION
VIEWS
Update: December 2016

Who is going to be Winner N. 9?
MOTOGP.COM

LCR HONDA ON SOCIAL MEDIA
67.000
Twitter Followers
383.000
Facebook Fans
60.000
Instagram followers
Update: December 2016

CAL CRUTCHLOW ON SOCIAL MEDIA
320.000
Twitter Followers
582.000
Facebook Fans
315.000
Instagram followers
Update: December 2016

CASTROL’S POSTS SELECTION
& FANS’ INTERACTION
4

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Castrol - Social media review

1. 2016 SOCIAL MEDIA REVIEW

2. INDEX 1. MOTOGP’S WEB AND SOCIAL MEDIA IMPACT - MOTOGP’S SOCIAL MEDIA IMPACT - BEST POSTS ON MOTOGP’S SOCIAL MEDIA 2. LCR HONDA’S SOCIAL MEDIA IMPACT 3. CAL CRUTCHLOW’S SOCIAL MEDIA IMPACT 4. FANS’ INTERACTION

3. MOTOGP’S WEB AND SOCIAL MEDIA IMPACT 1

4. MOTOGP ON THE WEB & SOCIAL MEDIA 90 million visits per year on motogp.com 2 million Twitter Followers 11.7 million Facebook Fans 3.6 million Instagram followers 580 million views on Youtube Channel Update: December 2016

5. MOTORSPORTS ON SOCIAL MEDIA 2.4 MILLION FOLLOWERS 3 MILLION FOLLOWERS 2 MILLION FOLLOWERS233.000 FOLLOWERS 342.000 FOLLOWERS 3.6 MILLION FOLLOWERS 640k FOLLOWERS 2 MILLION FOLLOWERS 274k FOLLOWERS 229k FOLLOWERS 11.67 MILLION LIKES 4.6 MILLION LIKES 2.9 MILLION LIKES 2.3 MILLION LIKES 1.6MILLION LIKES 580 MILLION VIEWS 87MILLION VIEWS 43MILLION VIEWS 29MILLION VIEWS 54MILLION VIEWS Update: December 2016

10. MOTOGP.COM

11. MOTOGP.COM

12. Who is going to be Winner N. 9? MOTOGP.COM

13. MOTOGP.COM

14. MOTOGP.COM

15. MOTOGP’S FACEBOOK POSTS

16. MOTOGP’S FACEBOOK POSTS

17. MOTOGP’S FACEBOOK POSTS