2. 2016
MAXIM creates a richly visual journey thatâs part
fantasy, part aspiration and part attainable for the
millennial man who believes that everything worth
doing is worth overdoing.
2016
MISSION STATEMENT
3. 2016
FEBRUARY | LAS VEGAS
COMMITMENT: 12.8.15 | MATERIALS DUE: 12.10.15 | ON SALE: 1.26.16
Scent Strip Close: 8.3.15 | Cover Space Close: 11.9.15 | Cover Materials Due: 12.7.15
MARCH | THE VIRGIN ISLANDS / SPRING FASHION
COMMITMENT: 1.12.16 | MATERIALS DUE: 1.14.16 | ON SALE: 3.1.16
Scent Strip Close: 9.1.15 | Cover Space Close: 12.14.15 | Cover Materials Due: 1.8.16
APRIL | CUBA / EXOTIC ADVENTURES
COMMITMENT: 2.16.16 | MATERIALS DUE: 2.18.16 | ON SALE: 4.5.16
Scent Strip Close: 10.1.15 | Cover Space Close: 1.18.16 | Cover Materials Due: 2.12.16
MAY | MIAMI / THE LUXURY ISSUE
COMMITMENT: 3.15.16 | MATERIALS DUE: 3.17.16 | ON SALE: 5.3.16
Scent Strip Close: 11.2.15 | Cover Space Close: 2.17.16 | Cover Materials Due: 3.11.16
JUNE/JULY | HOT 100: WORLDâS SEXIEST & MOST POWERFUL WOMEN
*SPECIAL FLIP-COVER ISSUE
COMMITMENT: 4.26.16 | MATERIALS DUE: 4.28.16 | ON SALE: 6.14.16
Scent Strip Close: 12.1.15 | Cover Space Close: 3.28.16 | Cover Materials Due: 4.22.16
AUGUST | ST. TROPEZ, FRANCE / ULTIMATE MACHINES
COMMITMENT: 5.31.16 | MATERIALS DUE: 6.2.16 | ON SALE: 7.19.16
Scent Strip Close: 2.1.16 | Cover Space Close: 5.2.16 | Cover Materials Due: 5.27.16
SEPTEMBER | NEW YORK / FALL FASHION: STYLE & SOPHISTICATION
COMMITMENT: 7.5.16 | MATERIALS DUE: 7.7.16 | ON SALE: 8.23.16
Scent Strip Close: 3.1.16 | Cover Space Close: 6.7.16 | Cover Materials Due: 7.1.16
OCTOBER | ITALY / WORLDâS SEXIEST CARS
COMMITMENT: 8.9.16 | MATERIALS DUE: 8.11.16 | ON SALE: 9.27.16
Scent Strip Close: 4.1.16 | Cover Space Close: 7.11.16 | Cover Materials Due: 8.5.16
NOVEMBER | ASPEN / BILLIONAIRES, ENTREPRENEURS & INNOVATORS
COMMITMENT: 9.6.16 | MATERIALS DUE: 9.8.16 | ON SALE: 10.25.16
Scent Strip Close: 5.2.16 | Cover Space Close: 8.8.16 | Cover Materials Due: 9.2.16
DECEMBER/JANUARY | LOS ANGELES / THE BEST OF THE BEST
COMMITMENT: 10.11.16 | MATERIALS DUE: 10.13.16 | ON SALE: 11.29.16
Scent Strip Close: 6.1.16 | Cover Space Close: 9.13.16 | Cover Materials Due: 10.7.16
As of 2.3.16. Editorial calendar subject to change.
EDITORIAL CALENDAR
4. 2016
1. TOTAL AVERAGE PAID, VERIFIED & ANALYZED NONPAID CIRCULATION
2. PRICES
Average
for the
Statement
Period %
Rate
Base
Above
(Below)
% Above
(Below)
Paid, Verified & Analyzed Nonpaid Circulation: (See Par. 6)
Subscriptions
Paid
Print 1,538,464 76.2
Digital Issue 231,932 11.5
Total Paid Subscriptions 1,770,396 87.7
Verified
Print 145,326 7.2
Total Verified Subscriptions 145,326 7.2
Total Paid & Verified Subscriptions 1,915,722 94.9
Single Copy Sales
Print 62,200 3.1
Digital Issue 34,709 1.7
Total Single Copy Sales 96,909 4.8
Total Paid & Verified Circulation 2,012,631 99.7 2,000,000 12,631 0.6
Total Analyzed Nonpaid Circulation 6,800 0.3 None Claimed
Total Paid, Verified & Analyzed Nonpaid Circulation 2,019,431 100.0 None Claimed
Suggested Average Price (2)
Retail Prices (1) Net Gross (Optional)
Average Single Copy $3.99
Subscription $24.97
Average Subscription Price Annualized
(10 issue frequency) $20.00
Average Subscription Price per Copy $2.00
(1) For the Statement period
(2) Represents subscriptions for the 12 months ended December 31, 2014.
Field Served: MAXIM is a monthly menâs lifestyle magazine for the young, social and active man.
Through lifestyle and service editorial, we cover travel, fashion, style, gear, technology and women - all
with vibrant photography and an irreverent and humorous tone.
Definition of List Source Recipients:
Method of Circulation for Analyzed Nonpaid Circulation: Nonpaid Bulk copies are delivered by
USPS to designated locations.
Published by Maxim Inc.
Frequency: 10 times/year
MAGAZINE
Publisherâs Statement
6 months ended June 30, 2015
Subject to Audit
04-0632-5
48 W. Seegers Road ⢠Arlington Heights, IL 60005-3913 ⢠T: 224.366.6939 ⢠F: 224.366.6949 ⢠www.auditedmedia.com
5. 2016
3. PAID, VERIFIED & ANALYZED NONPAID CIRCULATION BY ISSUE OF PRINT AND
DIGITAL ISSUE
4. AVERAGE CIRCULATION BY REGIONAL, METRO & DEMOGRAPHIC EDITIONS
5. TREND ANALYSIS
Paid Subscriptions Verified Subscriptions Single Copy Sales Analyzed Nonpaid
Issue Print
Digital
Issue
Total
Paid Sub-
scriptions Print
Total
Verified
Subscrip-
tions
Total
Paid &
Verified
Subscrip-
tions Print
Digital
Issue
Total
Single
Copy Sales
Total
Paid &
Verified
Circulation
Print
Total
Paid &
Verified
Circulation
Digital
Issue
Total
Paid
& Verified
Circulation Print
Total
Analyzed
Nonpaid
Total
Paid,
Verified &
Analyzed
Nonpaid
Print
Total
Paid,
Verified &
Analyzed
Nonpaid
Digital
Issue
Total
Paid,
Verified &
Analyzed
Nonpaid
Circulation
Feb. 1,565,488 200,254 1,765,742 145,325 145,325 1,911,067 95,000 36,099 131,099 1,805,813 236,353 2,042,166 1,805,813 236,353 2,042,166
Mar. 1,563,855 198,603 1,762,458 145,326 145,326 1,907,784 60,000 33,914 93,914 1,769,181 232,517 2,001,698 10,000 10,000 1,779,181 232,517 2,011,698
Apr. 1,538,218 223,594 1,761,812 145,326 145,326 1,907,138 60,000 34,059 94,059 1,743,544 257,653 2,001,197 8,000 8,000 1,751,544 257,653 2,009,197
May 1,522,379 265,539 1,787,918 145,326 145,326 1,933,244 35,000 35,002 70,002 1,702,705 300,541 2,003,246 8,000 8,000 1,710,705 300,541 2,011,246
June/July 1,502,380 271,674 1,774,054 145,327 145,327 1,919,381 61,000 34,471 95,471 1,708,707 306,145 2,014,852 8,000 8,000 1,716,707 306,145 2,022,852
None
2010 % 2011 % 2012 % 2013 % 2014 %
Subscriptions:
Paid 2,149,321 84.7 2,172,020 86.2 2,138,840 84.5 1,788,144 88.7 1,780,457 87.8
Verified 125,127 4.9 125,054 5.0 211,381 8.4 85,775 4.3 144,205 7.1
Total Paid & Verified Subscriptions 2,274,448 89.6 2,297,074 91.2 2,350,221 92.9 1,873,919 93.0 1,924,662 94.9
Single Copy Sales 264,783 10.4 221,805 8.8 179,850 7.1 137,687 6.8 101,997 5.1
Total Paid & Verified Circulation 2,539,231 100.0 2,518,879 100.0 2,530,071 100.0 2,011,606 99.8 2,026,659 100.0
Year Over Year Percent of Change 0.5 -0.8 0.4 -20.5 0.7
Total Analyzed Nonpaid Circ. N/A N/A N/A 3,400 0.2 1,000 0.0
Year Over Year Percent of Change -70.6
Total Paid, Verified & Analyzed Nonpaid Circ. 2,539,231 100.0 2,518,879 100.0 2,530,071 100.0 2,015,006 100.0 2,027,659 100.0
Year Over Year Percent of Change 0.5 -0.8 0.4 -20.4 0.6
Avg. Annualized Subscription Price $16.39 $19.30 $17.03 $18.64 $19.70
Page 2 of 6 ⢠04-0632-5
Alliance for Audited Media
6. 2016
6. SUPPLEMENTAL ANALYSIS OF AVERAGE PAID, VERIFIED & ANALYZED NONPAID
CIRCULATION
The following averages, as reported below, are included in Par. 1 and annotated here per applicable rules. See Par. 9 for full explanation.
6A. ADDITIONAL ANALYSIS OF VERIFIED PUBLIC PLACE
The following represents the average public place copies made available during the statement period to the following public areas:
6B. ADDITIONAL ANALYSIS OF VERIFIED INDIVIDUAL USE
The following represents the average individual use copies made available during the statement period to the following individuals:
Print
Average for
Period
Digital
Issue
Average for
Period Total
% of
Circulation
PAID SUBSCRIPTIONS
Individual Subscriptions* 1,373,337 191,971 1,565,308 77.5
Combination Subscriptions* 11 11 0.0
Award Point* 9,304 9,304 0.5
Partnership:
Deductible* 15,076 15,076 0.8
Sponsored Sales 140,736 39,961 180,697 8.9
TOTAL PAID SUBSCRIPTIONS 1,538,464 231,932 1,770,396 87.7
VERIFIED SUBSCRIPTIONS
Public Place (See Par. 6A) 125,000 125,000 6.2
Individual Use (See Par. 6B) 20,326 20,326 1.0
TOTAL VERIFIED SUBSCRIPTIONS 145,326 145,326 7.2
TOTAL PAID & VERIFIED SUBSCRIPTIONS 1,683,790 231,932 1,915,722 94.9
SINGLE COPY SALES
Single Issue Sales 62,200 34,709 96,909 4.8
TOTAL SINGLE COPY SALES 62,200 34,709 96,909 4.8
TOTAL PAID & VERIFIED CIRCULATION 1,745,990 266,641 2,012,631 99.7
ANALYZED NONPAID
Nonpaid Bulk 6,800 6,800 0.3
TOTAL ANALYZED NONPAID 6,800 6,800 0.3
TOTAL PAID, VERIFIED & ANALYZED NONPAID 1,752,790 266,641 2,019,431 100.0
*Included in Average Price calculation.
Verified Subscription:
Automotive
Outlets
Personal Care
Salons
Fitness/
Recreational
Facilities
Government/
Civil Services
Business/
Professional
Services
Public Place
Other
Total
Public Place
Copies
Public Place 62,973 37,455 9,658 9,461 2,989 2,464 125,000
Verified Subscription:
Individually
Requested
Individual Use
Other
Total
Individual Use
Copies
Individual Use 20,326 20,326
Page 3 of 6 ⢠04-0632-5
Alliance for Audited Media
8. 2016
8. ANALYSIS OF TOTAL NEW AND RENEWAL PAID INDIVIDUAL SUBSCRIPTIONS
Total gross subscriptions (new and renewal) sold in the six month period ended June 30, 2015
9. EXPLANATORY
A.DURATION %
(a) One to six months (1 to 5 issues) ............................. 15,654 2.0
(b) Seven to eleven months (6 to 9 issues) .................... 126 0.0
(c) Twelve months (10 issues)........................................ 629,652 79.9
(d) Thirteen to twenty-four months.................................. 116,586 14.8
(e) Twenty-five months and more ................................... 26,196 3.3
Total Subscriptions Sold in Period............................. 788,214 100.0
B.USE OF PREMIUMS
(a) Ordered without premium.......................................... 788,056 100.0
(b) Ordered with material reprinted from branded
editorial material.................................................... None
(c) Ordered with other premiums, See Par. 9 ................. 158 0.0
Total Subscriptions Sold in Period............................. 788,214 100.0
C.CHANNELS %
(a) Ordered by subscriber action via direct mail, direct
mail agents, inserts, online, renewals, catalogs, or
other outlets available to the subscribers............. 788,155 100.0
(b) Ordered by subscribers in response to unsolicited
telemarketing and door to door selling................. 59 0.0
(c) Ordered by subscribers in response to fund-raising
programs of schools, churches, and other similar
organizations........................................................ None
(d) Subscriptions as part of membership in an organiza-
tion ....................................................................... None
Total Subscriptions Sold in Period ............................ 788,214 100.0
(a) Suggested Retail Prices: Subscriptions: U.S., 2 yrs. $49.94. Canada, 1 yr. $34.97.
International, 1 yr. $54.97.
(c) Post expiration copies: Average number of copies served on subscriptions not
more than three months after expiration was 186,857 or 10.6% of average paid sub-
scription circulation.
(d) DESCRIPTION OF DIGITAL - Digital Issues are published in several popular for-
mats which are identical to the print product in format and advertising content. These
Digital Issues are available at www.zinio.com, www.barnesandnoble.com/NOOK and
www.amazon.com. In addition, an enhanced digital issue is published in an interactive
format for electronic tablet devices. It contains all of the editorial material in the print
edition, plus additional editorial features. It is available at www.apple.com/itunes.
(e) Award Point Subscription Sales: The average of 9,304 copies per issue, shown in
Par. 6 and included in Par. 1, represents copies served to subscribers in exchange for
the redemption of Airline Frequent Flyer Miles or for the redemption of other award
points. These subscriptions were sold at 10 issues for $10.00 to $12.00 in exchange
for the redemption of 400 to 1,000 points at the rate of 1¢ to 3¢ per point.
(f) Partnership Subscription Sales (Deductible): The average of 15,076 copies per is-
sue, shown in Par. 6 and included in Par. 1, represents copies sold in a partnership
relationship wherein this publication was bundled with the purchase of a product or
service. Purchasers were advised that between $8.00 and $18.00 of the sales price
was allocated to this publication for a one year subscription. The purchaser was able
to deduct the amount of the magazine subscriptions. The deduction was processed as
a rebate.
(b) Average nonanalyzed nonpaid circulation for the 6 month period: 23,535
copies per issue.
(g) Sponsored Subscription Sales: The average of 180,697 copies per issue (140,736
Print copies; 39,961 Digital Issue copies), shown in Par. 6 and included in Par. 1, rep-
resents copies purchased by various business concerns in quantities of 11 or more.
The copies were individually addressed and mailed by the publisher to designated re-
cipients.
(h) Nonpaid Bulk, averaging 6,800 copies per issue, shown in Par. 6 and included in
Par. 1, represents copies available for pickup at designated locations.
(i) Use of Premiums: âMaximâs Best Bar Jokes,â with no advertised or stated value, was
offered with some subscriptions sold at suggested retail prices.
(j) An average of 20,323 copies are included in Verified Individually Requested that
were served to subscribers that ordered the magazine for which payment was not re-
ceived.
(k) Pursuant to a review by the AAM Board of Directors, copies distributed through the
Next Issue Media Unlimited program are reported as paid single copy sales based on
consumer payment for the program and consumer's request for this specific magazine.
Included in Digital Issue single copy sales is an average of 33,050 copies per issue
from this program.
Page 5 of 6 ⢠04-0632-5
Alliance for Audited Media
9. 2016
10. VARIANCE
Latest released Audit Report for 12 months ended June 30, 2014; Variation from Publisherâs Statements
Audit Period
Ended
Rate Base
(Paid &
Verified)
Audit Report
(Paid &
Verified)
Publisherâs
Statements
(Paid &
Verified)
Difference
(Paid &
Verified)
Percentage
of Difference
(Paid &
Verified)
Rate Base
(Analyzed
Nonpaid)
Audit Report
(Analyzed
Nonpaid)
Publisherâs
Statements
(Analyzed
Nonpaid)
Difference
(Analyzed
Nonpaid)
Percentage
of Difference
(Analyzed
Nonpaid)
06-30-14 None Claimed 2,022,697 2,022,697 None Claimed 3,400 3,400
06-30-13 2,000,000 2,268,464 2,272,950 18,464 0.8
06-30-12 2,500,000 2,509,581 2,513,074 -3,493 -0.1
06-30-11 2,500,000 2,509,221 2,529,504 -20,283 -0.8
06-30-10 2,500,000 2,522,754 2,531,813 -9,059 -0.4
Audit Period
Ended
Rate Base
(Combined)
Audit Report
(Combined)
Publisherâs
Statements
(Combined)
Difference
(Combined)
Percentage
of Difference
(Combined)
06-30-14 2,000,000 2,026,097 2,026,097
We certify that to the best of our knowledge all data set forth in this Publisherâs Statement are true and report circulation in accordance with Alliance for
Audited Mediaâs Bylaws and Rules.
Parent Company: Maxim Inc.
MAXIM, published by Maxim Inc. ⢠415 Madison Avenue ⢠New York, NY 10017
KEVIN MARTINEZ CHARLES MAST
Publisher Head of Circulation
P: 212.372.8651 ⢠URL: www.maxim.com Established: 1997 AAM Member since: 1998
Page 6 of 6 ⢠04-0632-5
Alliance for Audited Media
Copyright Š 2015 All rights reserved.
10. SOURCE: 2015 GfK MRI Doublebase (Print and Digital).
*Blended HHI derived from projection based on circulation analysis by DJG Marketing.
MAXIM
Total Audience 7,025,000
Median Age 34.9
Median HHI $90,000*
Men 80%
Women 20%
Married 40%
Single 60%
Any College+ 64%
Employed 75%
Professional/Managerial 20%
Own Home 55%
T O TA L A U D I E N C E
2016
DEMOGRAPHICS
12. SOURCES: 18+ comScore September 2015* and GA September 2015
2016
MAXIM.com speaks to those millennial men who boldly and unapologetically
choose to be manly, providing the content they want to pursue their ambitions
and passions.
âThe MAXIM guy is quietly ambitious. He
likes cars, beautiful women, entertainment,
sports. Heâs not style obsessive, but heâs
style curious. Can a grooming tip or a new
look really help him raise his game?
Heâs listening.â
â Aaron Gell, Executive Director, Digital
ON FIRE!
⢠Uniques up 201% (November 2015 YOY)
⢠Consistent monthly growth
⢠Not just Womenâgrowth across all channels
(e.g., MAXIM Man +57%, Entertainment +11%)
⢠Mobile users up 113%
THE BEST OF MILLENNIAL MEN
⢠53% of our audience
⢠Growing in A25-44
SOCIAL DRIVES GROWTH
⢠60% of site traffic
⢠Facebook: engagement rate +50%, reach +50%
⢠Instagram and Twitter followers have both
increased by 200K in the past year
6.2MM+MONTHLY
UNIQUES
81%MOBILE
TRAFFIC
$95,522INCOME
AGE
43.3MEDIAN
MAXIMâS SOCIAL FOOTPRINT
FANS
2.6MM
FOLLOWERS
406K
FOLLOWERS
437K
MAXIM.COM IS ON FIRE
13. 2016SOURCES: Print - AAM, Jun 2015 Statement. GFK MRI Doublebase â15. DigitalâGA and comScore November 2015.
*Proprietary projection based on circulation analysis from DJG Marketing.
PRINT
Total Audience 5,973,000
Readers Per Copy 3.83
Ratebase (Effective 1/16) 900,000
Subscription/Single Copy 91% / 9%
Verified 7%
Total Digital Replica 266,641
Median HHI $85,000*
Median Age 35
DIGITAL
Unique Visitors 6 MM+
Median HHI $95,522
Median Age 43.3
Traffic from Mobile 81%
BY THE NUMBERS
15. 2016As of 11.23.15. Editorial calendar subject to change
JANUARY
The Year Ahead - Predictions
Resolutions - Personal Tracking /
Quantified Self
Fitness
What the Hell to Eat
FEBRUARY
Super Bowl
Valentinesâs Day Gift Guide
Dating Guide
Awards Shows
Winter Spirits
Fashion
MARCH
NCAA
Oscars
Spring Break
Spring Travel
Spring Cocktails
APRIL
Personal Finance
Taxes
Easter
NBA
MAXIM Hot 100 Voting
Major League Baseball Opening Day
MAY
Motherâs Day
Memorial Day - Honor and Sacrifice
Pushing Your Limits - Fitness Special
Hit the Beach
Summer Music Festivals
Kentucky Derby
100th Anniversary Indy 500
JUNE
Adventure Travel
Summer Cocktails
Love and Sex
Fatherâs Day
NBA Finals
NHL Finals
JULY
Summer Cook-Outs
Fourth of July
Road Trips
Miami Swim Week
AUGUST
Back to School
Crib Guide - Interior Design
Tennis - U.S. Open
Summer Olympics
SEPTEMBER
Back to School
Fall Fashion - Dress for Success
NFL
Fall Entertainment
OCTOBER
Halloween
Nightlife
Election
Career Special
MLB World Series
NOVEMBER
Thanksgiving
Gift Guide
Gaming and Technology
The Year End
Movember
DECEMBER
Travel
New Yearâs
Winter Sports
DIGITAL EDITORIAL CALENDAR
16. 2016
RATEBASE: 900,000
FOUR COLOR RATES
OPEN 3X 6X 9X 12X
Full $103,027 $99,941 $96,849 $93,757 $90,664
One-half $61,819 $59,962 $58,109 $56,256 $54,401
One-third $41,211 $39,977 $38,739 $37,504 $36,266
BLACK AND WHITE RATES
OPEN 3X 6X 9X 12X
Full $92,730 $89,946 $87,156 $84,379 $81,595
One-half $55,634 $53,968 $52,295 $50,629 $48,957
One-third $37,090 $35,980 $34,864 $33,752 $32,638
COVER RATES
OPEN 3X 6X 9X 12X
2nd Cover $123,632 $119,927 $116,217 $112,509 $108,793
3rd Cover $113,331 $109,936 $106,533 $103,135 $99,730
4th Cover $128,785 $124,926 $121,060 $117,197 $113,331
Rates are gross and commissionable. Payment due net 30 days from invoice date. First time
advertisers, without a recognized agency, are to pay in advance or qualify for credit approval.
1.5% monthly finance charge on overdue amounts.
*Rate base is guaranteed on a six month average.
2016 RATE CARD
FOR PARTNERSHIP
OPPORTUNITIES
Contact your
MAXIM sales representative
or call 212.302.2626
17. 2016All dates subject to change. As of 12/4/15.
ISSUE ON SALE
SCENT STRIP
CLOSE
COVER SPACE
CLOSE
COVER
MATERIALS DUE
AD SPACE
CLOSE
MATERIALS
DUE
FEBRUARY 1/26 8/3 11/9 12/7 12/8 12/10
MARCH 3/1 9/1 12/14 1/8 1/12 1/14
APRIL 4/5 10/1 1/18 2/12 2/16 2/18
MAY 5/3 11/2 2/17 3/11 3/15 3/17
JUNE/JULY 6/14 12/1 3/28 4/22 4/26 4/28
AUGUST 7/19 2/1 5/2 5/27 5/31 6/2
SEPTEMBER 8/23 3/1 6/7 7/1 7/5 7/7
OCTOBER 9/27 4/1 7/11 8/5 8/9 8/11
NOVEMBER 10/25 5/2 8/8 9/2 9/6 9/8
DECEMBER/
JANUARY
11/29 6/1 9/13 10/7 10/11 10/13
PRODUCTION SCHEDULE
FOR PARTNERSHIP
OPPORTUNITIES
Contact your
MAXIM sales representative
or call 212.302.2626
18. 2016
PRINT EDITION
MAGAZINE TRIM SIZE 9" x 10.875"
âKeep live matter 0.25Ë from final trim.
â0.125Ë bleed over trim on all sides.
BINDING METHOD Perfect Bound
PRINTING PROCESS Web Offset
SIZE TRIM BLEED NON-BLEED
Spread 18 x 10.875 18.25 x 11.125 17.5 x 10.375
Full Page (includes covers) 9 x 10.875 9.25 x 11.125 8.5 x 10.375
½ Page Vertical 4.25 x 10.875 4.5 x 11.125 4 x 10.375
½ Page Spread 18 x 5.1875 18.25 x 5.4375 17.5 x 4.9375
½ Page Horizontal 9 x 5.1875 9.25 x 5.4375 8.5 x 4.9375
â Page Vertical 2.75 x 10.875 3 x 11.125 2.5 x 10.375
â Page Spread 18 x 3.375 18.25 x 3.625 17.5 x 3.125
Âź Page Square 4.25 x 5.1875 4.5 x 5.4375 4 x 4.1875
PRODUCTION
QUESTIONS Gustavo Gonzalez
Director of Production & Manufacturing
GGonzalez@maxim.com
212.372.8648
Continued >>
AD SIZES
19. 2016
DIGITAL EDITIONS
DIGITAL SPECIFICATIONS
iPad Retina iPhone 4 iPhone 5 iPhone 6
pixel dimensions pixel dimensions pixel dimensions pixel dimensions
1350 x 1632 640 x 960 640 x 1136 750 x 1334
COST FOR SUPPLIED DISTRIBUTION
ENHANCED ADS $5,000 PLATFORMS Zinio, iTunes, Nook, Kindle, Google Play
Straight from Print (SFP) ads
Non-interactive ads are resized for the tablet devices directly from the supplied print ads (PDF X1a). They
are automatically centered and proportionately scaled to best fit the device in portrait orientation.
Designed for Tablet (DFT) ads
Non-interactive ads designed to fit the iOS and Android devices in portrait-orientation.
Enhanced for Tablet (EFT) ads
Interactive ads that are designed to fit the iOS and Android devices in portrait-orientation. Multiple URLâs
may be activated.
Digital-Only ads
Digital-Only ads are ads that run on the tablet but do not appear in the print version of the issue.
Digital-Only ads may be static (no functionality) or enhanced.
All national full-page-and greater ads that have not opted-out by Order Close Date will be included on
the iOS and Android editions as a Straight from Print (SFP) ad unless the advertiserâs intention to run
Designed for Tablet (DFT) ad or Enhanced for Tablet (EFT) ad is communicated to MAXIM Inc. prior to
ad close date.
You may not opt out of one device and run on another. If you opt out, you are opting out of all devices. (iOS
and Android)
All ads run portrait only.
Ads converted to DFT must be consistent with print and have the same brand, product messaging, and
image content in the creative.
A spread ad can be re-designed to a single cell. If spreads are not re-designed for a single cell, user will
see LHP first and swipe to reveal RHP.
Coupon/Copy Split/Fractional Ads
Straight for Print (SFP) coupon ads must be re-supplied with coupon removed. It should be
supplied as a Designed for Tablet (DFT) ad. The new file must be uploaded to the AdShuttle portal - www.
AdShuttle.com. Copy split ads are not available. One ad should be chosen to run in all markets/editions.
Fractional ads cannot be accommodated. Please submit a full page version of your ad if you would like to
be included in the Tablet editions.
Scent Strips/Supplied Inserts
Scent strips and supplied insert units are entitled to participate in the PDF replica edition as well as all
digital editions. It is recommended to submit a 300 DPI PDF-x/1a of the finalized creative via AdShuttle
to ensure the highest quality possible on various platforms and devices. If a PDF is not received by the
specified due date, MAXIM Inc. will scan directly from the printed materials to appear in our PDF edition.
Makeup/Positioning
Final ad placement is subject to editorial approval. No competitive separation guarantees. Editorial
sensitivities will not need considerations since there are no ad/edit adjacencies.
File/Creative Submission
Resize creative and upload one or two JPG, PDF or PNG files at 300 DPI, RGB. See full specs for
devices above.
FOR PRODUCTION QUESTIONS
Contact Gustavo Gonzalez,
Director of Production & Manufacturing,
at GGonzalez@maxim.com
or call 212.372.8648
AD SIZES
20. 2016
AD SHUTTLE INFO Please upload your PDF x-1a (preferred) to www.adshuttle.com
First time users must register before uploading materials.
Please do not stuff or zip files.
Files on disc are not accepted.
SPECIFICATIONS Build page to trim and extend bleed 1/8" beyond page edge.
Keep live matter 1/4" from final trim.
All elements to be placed at 100% with no rotation or cropping.
Pantone colors must be in CMYK mode
Color builds should not contain any color less than 5%.
Reproduction of tints built from less than 5% is not guaranteed.
All images must be 300 dpi; 133 line screen.
Maximum ink density: 300%
TYPE REPRODUCTION Type should never be less than 6 point boldface. Fine and/or serif type should be used at a
minimum.
Reverse type: When lettering reverses out of CMYK, the type should not be less than .007"
(the thickness of a 1/2 point rule) at the thinnest part of a character. The dominant color should be
used for the shape of the letter and subordinate colors spread slightly to minimize registration issues.
FONTS Font information should include manufacturer, font name, and version.
Do not apply style attributes to font (bold, italic). Instead, use a different version of the font
(e.g. Helvetica Bold).
COLOR CALIBRATION Include 5%, 25%, 50%, 95% and 100% Cyan, Yellow, Magenta, and Black control patches.
PROOFS One (1) proof must accompany each ad.
See www.swop.org for more information
Accepted types of proofs are: Kodak Approval, Iris, or DuPont Waterproof
All proofs must have color bars.
SWOP standards, GATF/SWOP approved scales, targets, and control patches.
PRODUCTION QUESTIONS Gustavo Gonzalez
Director of Production & Manufacturing
GGonzalez@maxim.com
212.372.8648
SEND PROOFS TO MAXIM Inc.
415 Madison Avenue
New York, NY 10017
Attn: Gustavo Gonzalez
UPLOAD PORTAL www.adshuttle.com
First-time users must register before uploading materials
MECHANICALS & DELIVERY
21. 2016
GENERAL Publication Trim: 9" x 10.875"
Binding Method: Perfect
Jog Direction: Foot
Trim Allowance: .125" from face, gutter, head & foot
BIND IN CARDS Minimum Size: 6" x 4"
Maximum Size: Publication trim size plus trim allowance
Minimum Stock Weight: 75# hi bulk
SCENTSTRIPS Maximum Width: 8.25" x 11.125"(includes 1.5" flap) delivers at 9.75" x 11.125"
SIGNATURES Minimum Pages: 2
Maximum Pages: 32
2 pp 70# text minimum
4 pp 60# text minimum
6 pp and up 50# text minimum
PACKING Inserts must be supplied without curl, tears and skidded with a minimum of cross-stacking.
AND SHIPPING
Skids and pallets should be made to the following specifications:
Pallet Size: 40" x 48"
Pallet Height: 45" (including the pallet)
Pallet Top (if used): 40" x 48"
Maximum Weight per pallet: 1,800 lbs.
1) All materials must be accompanied by a detailed packing list and Bill of Lading (âBOLâ).
2) Each skid and/or carton should be clearly marked on all four sides with the following information:
a) Counts per lift/carton
b) Total counts per skid
c) Total number of pieces (forms) for roll stock and/or fanfold
d) Description of piece (key code, unique identifier)
e) Title and issue or a Quad/Graphics job number. (please contact MAXIM Production)*
If the Quad/Graphics job number is not available, the BOL must include the title and issue
of the product being delivered.
3) All skids must be secured, wrapped and banded with plastic banding, not metal.
Scheduled Delivery Appointments
In order to avoid delays, deliveries MUST be scheduled at least 24 hours in advance with
Quad/Graphicsâ Inventory Department. As a carrier, you should call to make an appointment
at which time youâll be provided with an appointment number. This appointment number
must appear on the BOL. If you do not have an appointment, delivery will not be refused,
but will be delayed until the receiving schedule permits an unscheduled delivery.
When calling please specify âInsert Receiving.â
414.566.2100: 7 a.m. - 6 p.m.
SHIPPING ADDRESS Bob Lang
Quad Graphics
N11896 Hwy 175
Lomira, WI 53048-2718
920.269.5244
PRODUCTION Gustavo Gonzalez, Director of Production & Manufacturing
QUESTIONS GGonzalez@maxim.com
212.372.8648
INSERT REQUIREMENTS
22. 2016
DISPLAY
UNIT DIMENSIONS EXPANSION INITIAL LOAD SIZE
Billboard 970x250 60 KB
Leaderboard 728x90 728x315 40 KB
Super Leaderboard / Pushdown 970x66 / 970x90 970x415 60 KB
Medium Rectangle 300x250 600x250 40 KB
Half Page 300x600 600x600 60 KB
Mobile Banner 320x50 320x480 40 KB
Slideshow Hero 600x500 60 KB
⢠All audio and expanding units must be user initiated.
⢠Polite Load Size is 110 KB
⢠User Initiated Load Size is 2.2 MB
⢠Accepted display formats are .gif/.jpg/.swf/.png/.html
OUT OF PAGE UNITS
UNIT DIMENSIONS MAX FILE SIZE FRAME RATE MAX LENGTH AUDIO
Video Interstitial 640x480 or higher 4MB Min 23.97, 15 Seconds User initiated
(4:3 and 16:9 aspect ratio) Max 30
Unit Dimensions Initial Load Size
Desktop Interstitial 640x480 100 KB
Mobile Interstitial 300x250 100 KB
Tablet Interstitial 768x1024, 1024x768 100 KB
⢠Must be 3rd party built and served.
⢠Close button must be visible at all times
⢠Must timeout after 15 seconds
VIDEO
UNIT DIMENSIONS MAX FILE SIZE FRAME RATE MAX LENGTH AUDIO
Video 640x480 or higher 100MB Min 23.97, 15 Seconds Auto.
(4:3 and 16:9 aspect ratio) Max 30 Audio: 128kbps
/ 44khz
⢠We accept up to VAST 3.0, VPAID, .mov, .mp4 and .flv.
⢠An optional display companion banner may be included. Please follow the guidelines for the Medium Rectangle for this unit.
SKIN
UNIT DIMENSIONS FILE SIZE ACCEPTED FORMATS
Skin 1720x1500 100 KB gif/.jpg/.png
⢠All skins must be site served, impressions and click trackers are accepted.
⢠Please see the style guide for additional information on dimensions.
NEWSLETTER
⢠Our newsletters run a static leaderboard creative, please follow the guidelines for that unit.
⢠We do accept third party impression and click tags, but cannot serve flash creative.
Continued >>
DIGITAL AD SIZES
23. 2016
E-BLAST
Each E-Blast submissions must contain the following:
â Subject Line: Up to 70 characters
â Test List: emails of internal individuals to receive the E-Blast tests.
â Seed List: emails of internal individuals to receive the final E-Blast
â Geo-Targeting: Any geo-targeting requirements
â Restrictions: Any restrictions i.e. 18+ 21+
â Can Spam Suppression Waiver (see next page)
or
â Suppression file: .txt, .csv, or Excel file of email addresses that have opted-out of email communications from the advertiser.
â Client may supply either a compliant HTML file or a static image.
â Clickthrough URL. We do accept third party impression and click tags
HTML File Requirements
â E-blast may only contain HTML, text, JPG or GIF images.
â Table-based HTML layouts must be centered 650 pixels wide.
â Each HTML file shall also contain fully qualified web links with PDF, Word Document or other non-traditional âweb pageâ links
clearly identified.
â All file CSS must also be âinlineâ with no embedded styles sheets, external linked style sheets, CSS for positioning, or
CSS layers. Use of the background image attribute is additionally not permitted.
â File Size: 90kb maximum file size including all images and the HTML file
Static Images E-Blasts Requirements
â Static images E-Blast ads may be .jpg, .gif, .png, or .psd file types.
â Maximum width 650 pixels. Maximum height is flexible.
â File size should not exceed 65kb.
Text Version (optional)
A separate text version can be provided for users who choose to only accept plain text emails.
Approvals
MAXIM will route a proof back to you via email for comments/approval.
â For more information, contact your MAXIM sales representative or call 212.302.2626
â Please note that specific deployment dates cannot be promised. The blast will deploy 3-5 days from final approval.
â E-Blast deployment date is determined by client.
MAXIM DIGITAL ADVERTISING GUIDELINES
⢠Clickthroughs must open in a new browser window or tab.
⢠All Flash must be version 10.1 or lower and a backup static ad must be provided for display to users who do not accept Flash.
⢠MAXIM accepts all major third party impressions and click trackers as well as third party creative vendors. Please reach out to
adops@maxim.com to verify your vendor is approved.
Creative Deadlines
⢠All Standard Display creative must be submitted at least three business days prior to the start of the campaign.
⢠All Rich Media must be submitted at least five business days prior to the start of the campaign.
⢠All Custom Units must be submitted at least ten business days prior to the start of the campaign.
⢠E-Blast creative must be submitted at least seven business days prior to the start of the campaign.
All creative should be sent to adops@maxim.com.
Launch date and campaign goals are not guaranteed for late submissions
Continued >>
E-BLAST REQUIREMENTS
24. 2016
Order # (MAXIM to fill out):
Recent CAN-SPAM Act regulations require (hereby known
as âAdvertiserâ) to provide accurate and current Suppression Files to MAXIM.
A suppression file (âSuppression Fileâ) contains a list of e-mail addresses of prior recipients of e-mails who have
opted-out from receiving any future e-mail messages from an e-mail sender.
Before e-mailing, MAXIM will purge individual e-mail addresses from its distribution list by applying Advertiserâs
Suppression File. This will occur on a one-time basis; each new e-mail campaign requires Advertiser to provide its
then current Suppression File, as MAXIM will not retain this data.
Please supply all suppression files 72 hours in advance of the e-mail list rental delivery date.
If advertiser is unable to provide a suppression file please read the below indemnification form and sign and e-mail it
to adops@maxim.com. No E-Blast can go out without either a Suppression File or a signed indemnification form.
INDEMNIFICATION FORM
Advertiser shall, at its own expense, indemnify, release, defend, and hold harmless MAXIM Inc. (âMAXIMâ) and its
affiliates, subsidiaries, parents, partners, successors, assigns, and each of their respective managers, members,
officers, directors, agents, and employees (collectively referred to as the âMAXIM Indemnified Partiesâ) against any
and all claims, causes of action, losses, liability, damages, costs, or expenses (including, but not limited to, attorneysâ
fees) brought by any third party and which arise out of, are connected with, or which result from:
a) MAXIMâs distribution of promotional e-mails containing content provided by Advertiser;
and
b) Advertiserâs failure to supply MAXIM with a Suppression File, or any inaccuracies or incompleteness thereof.
Print Name:
Authorized Signature:
Date:
Title:
Company:
ADVERTISER SUPPRESSION
E-BLAST FILE WAIVER
25. 2016
S A L E S O F F I C E S
Please contact the Maxim representative below in your area.
NEW YORK
Jennifer Diel
Wines/Spirits/
Non-endemic Account Manager
212-372-3813
jdiel@maxim.com
Pauline LâHerbette
Fashion Account Manager
212-372-3813
plherbette@maxim.com
Berry Morse
Watch/Jewelry/
Menâs Grooming Account Manager
212-372-3871
bmorse@maxim.com
Grace Gomez Brea
Marketing & Events Director
212-372-3805
gbrea@maxim.com
Emily Mejer
Director of Digital Strategy
212-372-3956
emejer@maxim.com
WEST COAST/ BEVERLY HILLS
Lisa Marie Costa
West Coast Director
O 949.515.2987
C 949.244.4760
lcosta@maxim.com
SOUTHEAST
Jim Young
Southeast Sales Director
770.592.9801
jim@relevantmedia.info
MIDWEST
Brian Green
Automotive & Midwest Director
313.686.7859
bgreen@maxim.com
CONTACTS