Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
TV TWITTER
#MPJC2014 | 26 June 2014
@marcdevries
LIVE
PUBLIC
CONVERSATIONAL
TWITTER IS THE
LIVE SECOND SCREEN
@TwitterAdsUK | Confidential
40%
of all Twitter traffic around
peak time is about TV
of Twitter mobile users use
Twitter whil...
TWITTER PROVIDES
THE SOCIAL
SOUNDTRACK
FOR TELEVISION
TV X TWITTER VIEWERS
TUNE AWAY LESS DURING ADS
Tune away rate during
commercial breaks
17% 8%
TV ONLY
VIEWERS
TWITTER X TV...
GFK TWITTER TV RATINGS
TV CONVERSATION TARGETING
1
2
GFK TWITTER TV RATINGS1
2
COMPLEMENT CURRENT
TV RATINGS WITH SOCIAL
ACTIVITY AND REACH
WHAT:
LIVE Viewing
18M
impressions
ACTIVITY
& REACH
NL 2014:
!
TV CONVERSATION TARGETING2
JOIN THE TV
CONVERSATION
ON TWITTER
WHAT:
The right people, the right moment
TWITTER INCREASES THE EFFECTIVENESS
OF TV ADVERTISING
Source | Nielsen Brand Effect, 2013
95%
stronger message
association
...
@marcdevries
THANK YOU!
Marc de Vries (Twitter) @ MPJC2014
Marc de Vries (Twitter) @ MPJC2014
Marc de Vries (Twitter) @ MPJC2014
Marc de Vries (Twitter) @ MPJC2014
Marc de Vries (Twitter) @ MPJC2014
Marc de Vries (Twitter) @ MPJC2014
Upcoming SlideShare
Loading in …5
×

Marc de Vries (Twitter) @ MPJC2014

3,705 views

Published on

De presentatie die Marc de Vries van Twitter gaf tijdens het Mediapark Jaarcongres 2014 over Twitter. Meer info: www.mpjc.nl

Published in: Social Media, Technology
  • Hey guys! Who wants to chat with me? More photos with me here 👉 http://www.bit.ly/katekoxx
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Marc de Vries (Twitter) @ MPJC2014

  1. TV TWITTER #MPJC2014 | 26 June 2014 @marcdevries
  2. LIVE PUBLIC CONVERSATIONAL
  3. TWITTER IS THE LIVE SECOND SCREEN
  4. @TwitterAdsUK | Confidential 40% of all Twitter traffic around peak time is about TV of Twitter mobile users use Twitter while watching TV 66% Sources: Why They Retweet UK, Compete 2013, BlueFin Study 2012
  5. TWITTER PROVIDES THE SOCIAL SOUNDTRACK FOR TELEVISION
  6. TV X TWITTER VIEWERS TUNE AWAY LESS DURING ADS Tune away rate during commercial breaks 17% 8% TV ONLY VIEWERS TWITTER X TV VIEWERS Source: SymphonyAM MediaPulse, Nov 2013, TV Only (n=8,398)
  7. GFK TWITTER TV RATINGS TV CONVERSATION TARGETING 1 2
  8. GFK TWITTER TV RATINGS1 2
  9. COMPLEMENT CURRENT TV RATINGS WITH SOCIAL ACTIVITY AND REACH WHAT:
  10. LIVE Viewing 18M impressions
  11. ACTIVITY & REACH NL 2014:
  12. ! TV CONVERSATION TARGETING2
  13. JOIN THE TV CONVERSATION ON TWITTER WHAT:
  14. The right people, the right moment
  15. TWITTER INCREASES THE EFFECTIVENESS OF TV ADVERTISING Source | Nielsen Brand Effect, 2013 95% stronger message association 58% higher purchase intent 7% higher sales Source | Nielsen, Twitter Marketing Mix Model: US CPG, July 2011 - June 2013
  16. @marcdevries THANK YOU!

×