Materiale fornito da Lucio Cecchinello, CEO di LCR X Racing Honda - Team Moto GP in occasione del convegno "Sponsorizzazioni nello sport e nello spettacolo", seconda giornata del ciclo breve "L'immateriale nella strategia di riposizionamento dell'Impresa" tenutasi il 20 marzo 2017 alla sede di Unindustria Bologna.

1. 2016
FULL SEASON MEDIA IMPACT

2. INDEX
1. TV BRAND VISIBILITY - LCR HONDA
2. TV BRAND VISIBILITY - CASTROL
- ON SCREEN FIGURES AND ECONOMIC EVALUATION
- TV SCREENSHOTS
3. PRESS REVIEW
4. LIVE SPECTATORS

3. TV BRAND VISIBILITY
1

4. 207 COUNTRIES
RECEIVE “LIVE” TV SIGNAL
7.300 HOURS
OF BROADCASTED TV
23 MILLION
TV VIEWERS PER EVENT IN EUROPE
100 MILLION
TV VIEWERS PER EVENT IN THE
WORLD
Source: Repucom / Zenith Media
MOTOGP’S TV BROADCASTING

5. 2016 LCR HONDA TV VISIBILITY: ON SCREEN SUMMARY
The present data refers to
the following sessions only:
- Qualifying (Q1 and/or Q2)
- Sunday’s Warm Up
- Sunday’s Race
According to the present
“Season to date” report,
LCR Honda is the
5th
most visible Team overall
and
the 1st
Independent Team.
Please note that LCR Honda is
the only MotoGP Team lining up
a single Rider (Cal Crutchlow).
Update: Valencia GP 2016
All times values in seconds.
Source: Clearsightpartners Ltd

6. 2016 LCR HONDA TV VISIBILITY: TOTAL BRANDING DELIVERY
The present data refers to the
whole racing weekend:
- Free Practice 1, 2, 3, 4.
- Qualifying (Q1 and Q2)
- Sunday’s Warm Up
- Sunday’s Race
The economic evaluation refers to
the following 7 markets only:
Italy, Spain, Germany, France,
UK, USA, Japan.
(MotoGP is broadcasted in 207 countries)
Update: Valencia GP 2016
All times values in seconds
Source: Clearsightpartners Ltd

7. 2016 LCR HONDA TV VISIBILITY: BRANDING EFFICIENCY
TIME ON
SCREEN
BRANDING
DELIVERY
EFFICIENCY
This report aims to show how well
the Teams branding and liveries are
performing as a function of the TV
coverage gained by the team.
The percentage efficiency shown in
the tables of this report are based
on the actual time the Brand and the
Team have been exposed.
For example, if the Brand has been
exposed for 50 seconds and the
Team has been seen on the screen
for 100 seconds, then the Brands
efficiency is 50% (for every 2 seconds
the Team is on the screen, the Brand
is seen for 1 second).
Update: Valencia GP 2016
All times values in seconds.
Source: Clearsightpartners Ltd

8. TV BRAND VISIBILITY
2

9. 2016 PROGRIP BRAND TV VISIBILITY
Update: Valencia GP 2016. All times values in seconds.
Source: Clearsightpartners Ltd

10. 2016 CASTROL BRAND TV VISIBILITY
BIKE RIDER CREW GARAGE OTHER In the present report, if the Brand appears more than
once in the same framing (on the bike, the pit garage
panels and the Rider’s suit, for example), it is counted
separately.
The economic evaluation refers to the following
7 markets only: Italy, Spain, Germany, France,
UK, USA, Japan.
(MotoGP is broadcasted in 207 countries)
Update: Valencia GP 2016
All times values in seconds.
Source: Clearsightpartners Ltd

11. CASTROL BRAND TV VISIBILITY: BRANDING EFFICIENCY
The present rank aims to show which are the 50 Most
Efficient Brands, based on how well they perform on screen.
Update: Valencia GP 2016
All times values in seconds.
Source: Clearsightpartners Ltd

12. 2015-2016 VISIBILITY COMPARISON
Update: Valencia GP 2016
2015
ON-SCREEN VISIBILITY (N. 18 GPs):
1.545 SEC.
AVERAGE VISIBILITY PER GP:
85,83 SEC.
2016
ON-SCREEN VISIBILITY (N. 18 GPs):
3.507 SEC.
AVERAGE VISIBILITY PER GP:
194,83 SEC.
+ 126,99%Compared to 2015

13. TV SCREENSHOTS

14. TV SCREENSHOTS

15. TV SCREENSHOTS

16. TV SCREENSHOTS

17. TV SCREENSHOTS

18. TV SCREENSHOTS

19. TV SCREENSHOTS

20. TV SCREENSHOTS

21. TV SCREENSHOTS

22. TV SCREENSHOTS

23. TV SCREENSHOTS

24. TV SCREENSHOTS

25. TV SCREENSHOTS

26. TV SCREENSHOTS

27. TV SCREENSHOTS

28. TV SCREENSHOTS

29. TV SCREENSHOTS

30. TV SCREENSHOTS

31. TV SCREENSHOTS

32. TV SCREENSHOTS

33. TV SCREENSHOTS

34. TV SCREENSHOTS

35. TV SCREENSHOTS

36. TV SCREENSHOTS

37. TV SCREENSHOTS

38. TV SCREENSHOTS

39. TV SCREENSHOTS

40. TV SCREENSHOTS

41. TV SCREENSHOTS

42. TV SCREENSHOTS

43. TV SCREENSHOTS

44. TV SCREENSHOTS

45. TV SCREENSHOTS

46. PRESS REVIEW
3

47. 48% PRINTED MEDIA
44% TV
5% WEBSITES
3% RADIO STATIONS
Source: Dorna Sports
514 ACCREDITED
MEDIA
(ON AVERAGE PER RACE) FROM
36 COUNTRIES

48. SAMPLE PRESS REVIEW

49. SAMPLE PRESS REVIEW

50. PRESS REVIEW
LCR HONDA 20TH
ANNIVERSARY

51. SAMPLE PRESS REVIEW

52. SAMPLE PRESS REVIEW

53. SAMPLE PRESS REVIEW

54. SAMPLE PRESS REVIEW

55. SAMPLE PRESS REVIEW

56. SAMPLE PRESS REVIEW

57. SAMPLE PRESS REVIEW

58. SAMPLE PRESS REVIEW

59. SAMPLE PRESS REVIEW

60. SAMPLE PRESS REVIEW

61. LIVE SPECTATORS
4

62. QATAR-24.866
SPAIN-120.255
ARGENTINA-136.969
UK-155.500
AUSTRALIA-83.600
SANMARINO-158.396
MALAYSIA-161.553
TEXAS-131.881
FRANCE-195.450
ITALY-152.443
NETHERLANDS-160.500
AUSTRIA-215.500
CZECH.REP.-181.700
JAPAN-88.472
CATALUNYA-176.900
GERMANY-212.411
ARAGON-117.326
VALENCIA-202.505
Source: Dorna Sports 2016
MORE THAN
2.6 MILLION
SPECTATORS IN 2016

63. 2016
CASTROL - MEDIA IMPACT