concept

1. Concept
Development
of
Music
Video
Developing
the
concept
was
an
essential
part
of
our
project
as
it
would
influence
the
construction
of
a
narrative
and
the
characters
to
be
involved
in
the
music
video.
We
wanted
our
video
to
portray
a
concept
that
would
reflect
an
aspect
common
in
the
society
which
should
be
countered
or
demonstrated
in
order
to
raise
awareness.
There
were
abundant
concepts
that
My
team
members
and
I
shortlisted
which
had
a
potential
of
uplifting
our
song.However,the
list
had
to
be
narrowed
down
considering
the
convenience
and
strength
of
the
Narrative.
Prostitution
As
Prostitutes
are
opposed
intensely
in
the
society(even
though
there
is
no
doubt
in
the
fact
that
prostitution
really
is
a
filthy
act
to
indulge
in),We
considered
showing
an
insight
in
the
life
of
a
prostitute,
who
fell
in
love
with
a
customer
belonging
to
the
elite
class.However,the
family
is
reluctant
to
get
their
son
married
to
a
prostitute
due
to
the
vast
differences
between
the
two
individuals.
This
would
inculcate
Prop’s
Character
theory.
This
idea
had
to
eliminated
as
the
narrative
did
not
seem
to
possess
a
very
emotional
appeal.Moreover,it
would
be
extremely
difficult
to
find
actors
willing
to
play
a
role
of
the
prostitute
making
it
very
impractical.
Society
Stereotypes
Stereotypes
nowadays
have
become
so
intense
which
give
individuals
labels
that
further
turn
into
identity.
We
plan
to
develop
a
narrative
that
would
show
the
life
of
a
widow
and
how
meaningless
it
is
made.
The
narrative
would
show
totally
opposite
situations
of
a
girl
having
an
extraordinarily
blessed
life
and
chemistry
while
her
husband
is
alive.
Her
husband
makes
efforts
to
make
her
glad
and
she
dances
for
her
husband
in
colorful
clothesHowever,her
life
changes
in
an
instant
due
to
her
Husband’s
demise.
This
narrative
would
inculcate
Prop’s
Character
Theory
of
the
Lover
and
the
Beloved.
Morover,this
narrative
would
also
incorporate
the
theory
‘Hero’s
Journey’
as
to
portray
widows
being
the
actuals
heroes
who
go
through
various
hardships
and
counter
them
strongly.
Additionally,
This
narrative
is
very
well
coordinated
with
the
song
symbolizing
how
colorless
and
sad
life
became
for
the
widow
Handicap

2. Optimism
is
an
element
which
is
very
rare
as
it
is
always
overlapped
by
the
negativity.
We
wanted
to
make
a
music
video
which
would
portray
the
element
of
positivity.
This
would
not
only
establish
connectivity
with
the
lyrics
and
beats
of
the
song
‘Rang
De,
Rang
De,It
would
emphasize
on
the
element
of
the
importance
of
having
colours
which
portray
feelings.
This
narrative
would
pay
tribute
to
Muniba
Mazari,A
renowned
social
activist
We
planned
to
portray
optimism
through
a
narrative
revolving
around
a
woman
who
lost
almost
everything
in
a
drastic
car
accident.
She
was
abandoned
by
her
husband
and
given
the
heart
breaking
news
of
never
being
able
to
become
a
mother
again.However,the
lady
gets
back
to
life
and
does
not
let
her
injuries
and
problems
hinder
her
from
achieving
her
dreams