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1. Music Video Analysis
Comment on the following aspects in relation to your music video choice.
How will these techniques appeal to the target audience needs?
Target Audience &
needs
The target audience for Robbie Williams – Candy is all ages, because a lot of old people like Robbie Williams as he’s been around
for a long time but so do young people because of his toy boy looks and because of the title ‘Candy’ and he’s singing about a girl,
boys could like it as well as girls.
Lyrics
"I was there to witness
Candice's inner princess" - Her guardian angel, or real self. (At least in the video)
"She wants the boys to notice
Her rainbows, and her ponies" - Inside she believes in the stereotypical fairy-tale old fashion love scenario, of knights in shining
armour, and her being the beautiful pretty princess.
"She was educated
But could not count to ten" - She has many talents about her, intelligence, talents, maybe wisdom. But she's more busy acting
dumb.
Tempo
"How she got lots of different horses
By lots of different men" - I'm really not sure what the horses represent. Mobility, freedom, money?
But I think it's about being promiscuous.
Fast
Genre
Pop
Camera Technique
They use camera techniques that require a follow around camera?

2. Music Video Analysis
Editing
Use of digital effects
The editing is very good because Robbie Williams is basically an angel and you see cars running him over and everything and it just
goes straight through him so they must’ve had to use good editing techniques for that, also he walks around with fire all over him
to kill birds so that must’ve been hard to edit also.