slide deck for monday, feb 4, 2019

1. Broadcast
News Writing
JCM 331

2. Writing to Video
 WHAT YOU’RE DOING
 Matching what you see
(on screen) with what
you say (in the script)
 ADDING more to the
video that is playing
 COMPEL people to keep
watching
 REMEMBER- SWAP
Synchronized
Words
And
Pictures
 HOW YOU’RE DOING IT
1. Examine facts; Get a
general out of the story
2. LOG YOUR FOOTAGE
(watch your video, make
a listing of what you
have)
3. MATCH video to facts
you have
4. Locate distinctive shots
(help DEFINE the story)
5. Write your story
6. After edit video – read it
with video playing to
make sure it matches

3. WHERE DO I GET MY VIDEO?
1. I shoot it myself
2. From another station (in my station group)
3. Network satellite service
• CNN NEWSOURCE
• CBS Newspath provides national hard news, sports highlights,
regional spot news, features and live coverage of
major breaking news events for affiliate stations to use in their
local news broadcasts.
• NBC News Channel is a news video and report feed service,
similar to a wire service, providing pre-produced international,
national and regional stories some with fronting reporters
customized for NBC network affiliates.

4. CNN Newsource
• CNN Affiliates share their video with OTHER CNN affiliates
• CNN news stories shared with local CNN affiliates
• LOCAL EMBARGO (restriction) placed on stations using competitors video in
the SAME MARKET

5. Broadcast News Writing
 General Conventions of Broadcast Writing
 Story Structure
 Writing to Video
 Choosing Good Soundbites

6. LET’S PRACTICE
• Details
• What/When: part of bridge to 59-20
imploded Sunday at 8 am
• Bridge from red mntn express to 59-
20 fell 50 feets in less 10 secs
• Only off ramp 25th street open now
• Video info.
• Implosion
• Implosion aftermath
• Crews working to remove debris
• Ws of interstate and signs showing
exits
• Details
• WHAT/WHEN: Smollett performed at
Troubadour Night Club in West
Hollywood Sat. night
• First event since attack in Chicago
Monday
• Video info.
• Various Shots smollett on stage
• Shots of him singing
• SOT with him explaining what
happened (note:contains F-word)
• Pics of crowds lined up outside
Troubadour
Story 1: I/59-20 Bridge IMPLOSION Story 2: Jussie Smollett First Concert

7. WS: INTERSTATE SIGNS HERE
CU: CREWS USING MACHINERY
TO BREAKUP CONCRETE
BRIDGE AFTERMATH SHOTS
MS: BRIDGE AFTERMATH with
smoke rising

8. MS: Smollett on stage
WS: Smollett on stage talking
WS: Fans in line
WS: Smollett singing

9. WHAT ABOUT USING YOUR
OWN FOOTAGE
 HOW YOU’RE DOING IT
1. Examine facts; Get a general
idea about the story
2. LOG YOUR FOOTAGE (watch
your video, make a listing of
what shots you have)
3. MATCH video to facts you
have
4. Locate distinctive shots
(help DEFINE the story)
5. Write your story
6. THEN EDIT VIDEO
7. After edit video – read it
with video playing to make
sure it matches (Check your
S.W.A.P. Score)

10. • Coordinate what you say so that it matches
you SHOW
• Creatively write, choosing just the write
words that reference what’s in your video
• Don’t be afraid to stay “ON CAMERA” for
information for which you have no matching
video (i.e. put it early in the script before
video rolls, OR leave it for an on-camera tag)
WORDS TO PICTURE SCALENOT
RELATED
O
(Wallpaper
video)
SWAP
10O
(Wallpaper
video)

11. Tips to Remember when
choosing soundbites
• Use soundbites for opinions,
ideas and emotion
• Bites should run 5-15
seconds long
• Pick a soundbite that says
something significant,
unique, distinctive or
noteworthy
• Avoid using soundbites
where subject of your
interview says something
factually inaccurate
• MAKE SURE what is said is
factually correct

12. SOUNDBITES
• “Football is joe Burrow If football wasn’t in my life, I don’t know what I would be doing”.
• “Our whole family has been football. So it’s just a carry-on of the old family tradition”
• “I played football at Nebraska. My brother played football at Ole miss. I have two older boys that played at Nebraska.
• “It was just part of who we were. He really didn’t have any choice, but he loved it from start and really committed to it”
• “Football is life for us. “
• “We won a big game in overtime. He made some throws and I’m saying hey, those look pretty good for somebody in the sixth or
seventh grade”
• “they didn’t offer me. It’s pretty simple. I wanted to go there. But they didn’t offer me”
• I’m not going to lie to you. We were pretty disappointed. He learned how to ride a bicycle on Memorial Stadium when I was
working with Coach Solich. We just kind of always assumed that’s where he would be. “
• “I honestly hated the Buckeyes growing up because my dad coaching at OU and fell in love with in their recruiting process. “
• “It was a challenge because we’re obviously battling for our careers and for our families. We were trading blows headmaker blows
in practice every day
• “the opportunity was there. I fell in love with the place when I came on my visit. “
• “The first day of sprints, he won almost every spring, kept his mouth shut, worked hard in the weight room, got along with the
guys, always throwing on his own extra, always in the film room he led by example”
• “that’s really what you got to do if you’re going to lead a team”
• If you can’t follow directions when you’re tired during the summer, you’re not going to be very good against Auburn in the fourth
quarter when you’re tired and there’s a 100thousand screaming fans in your ear. So that’s what I was trying to show”.. You learn
how to be a lead a team and how to handle a football team when your dad’s a coach”