music video analysis of avicci - the nights

1. Music Video Analysis
The Nights - Avicci

2. Introduction
• this music video was released on the 1st
December 2014. The song it belongs to the
genre of progressive house music. And I
believe that its target audience is both genres
of ages roughly between 15 and 30.

3. The Song
• <iframe width="560" height="315"
src="https://www.youtube.com/embed/UtF6J
ej8yb4" frameborder="0"
allowfullscreen></iframe>

4. Technical codes: Camerawork
• This music video has hundreds of different camera shots, but the
most common ones are the long shots which are used to show you
the landscape and amazing places that he is visiting whereas the
close up shots are meant to convey his emotions and facial
expressions that occur because of these amazing landscapes and
places shown in these long shots.
• The camera work throughout this video is performed by millions of
different pieces of equipment, from cranes to hand held steady
cams.

5. Technical Codes: Editing
• A fast montage of shots is constantly being played and
makes up the bulk of this video. The video is meant to
show as many amazing activities, places and events
around the world and therefore the fast montage of
shots has been specifically put together to meet the
fast pace of the song. Each different part of the
montage shows something completely different from
the previous part.
• There are no transitions in this music video, for the
same reason there are non in Bon Jovis’ Livin’ on a
prayer. The music is fast paced and quite sharp when
the beat changes. To match this the music video also
needs to be sharp when the frames change.

6. Technical Codes: Mise en Scene
• The general gist of this music video is a young artist
travelling the world doing all these amazing things. The
mise en scene of this video shows many different
things but always conveys a positive and upbeat
atmosphere which matches the lyrics and beat of the
song. It is usually light and vibrant, but when it is not,
then there is something else that lightens up the mood
of the video like someone smiling or laughing. Having
this constant flow of positivity shown throughout this
video gives a very warming and exciting feeling to the
audience making them wanting to do what he is doing
and in most cases very envious.

7. Audience Appeal
• The reasons why this video appeals so much to its
target audience is because of three reasons:
• 1) it is a very up beat, positive and energetic music
video that has a exciting effect on the audience
• 2) the song once again is brilliant and most people in
their target audience would happily listen to it.
• 3) the video itself allows the audience to be a spectator
to some truly amazing and breath taking events and
views that most people would never normally have the
opportunity to witness.