Social media marketing is a digital marketing strategy that leverages the power of popular social media networks to achieve marketing and branding goals.0 It involves paid, owned, and earned media efforts, including publishing great content on social media profiles, listening to and engaging with followers, analyzing results, and running social media advertisements.2 Social media marketing involves creating content for social media platforms to promote products and/or services, build community with your target audience, and drive traffic to your business.1 A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media, which guides your actions and lets you know whether you're succeeding or failing.4 A social media manager job description would include data analytics and reporting, as well as online research to identify target audiences.3