Social media marketing leverages platforms like Facebook and Twitter to promote brands, products, and services through engaging content and interactions with audiences. The goal is to enhance brand visibility, foster connections, and capitalize on the viral nature of social media to contribute to business growth. Social media marketing targets specific demographics, aims to engage audiences and drive actions through relevant content, and focuses on interactions to boost visibility and loyalty by encouraging likes, comments, and shares. Analytics then measure campaign effectiveness to allow data-driven improvements.