Social media marketing (SMM) (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share information—to build a company's brand, increase sales, and drive website traffic.

1. ALL ABOUT
SMM

2. Basic infomation of SMM
Social media marketing
(SMM) (also known as
digital marketing and e-
marketing) is the use of
social media—the
platforms on which users
build social networks and
share information—to
build a company's brand,
increase sales, and drive
website traffic.

3. Social Media Marketing for Business
Social media marketing is a
powerful way for businesses of all
sizes to reach prospects and
customers. People discover, learn
about, follow, and shop from
brands on social media, so if you’re
not on platforms like Facebook,
Instagram, and LinkedIn, you’re
missing out! Great marketing on
social media can bring remarkable
success to your business, creating
devoted brand advocates and even
driving leads and sales.

4. The Strategy of Social Media Marketing
Choose goals that align with
business objectives. Set S.M.A.R.T.
goals. .
Learn everything you can
about your audience.
Get to know your competition.
.
Do a social media adult
Set up accounts and
improve profiles. ..
Find inspiration.

5. Tools of Social Media Marleting
Social media marketing
(SMM) is a form of
internet marketing that
uses social media apps as
a marketing tool. These
social media platforms
enable brands to connect
with their audience to:
build a brand; increase
sales; drive traffic to a
website;

6. Learn everything you can about your audience.
Knowing your
audience helps you
figure out what
content and
messages people
care about. Once you
have an idea of what
to say, knowing your
audience also tells
you the appropriate
tone and voice for
your messag

7. our competitor could be a
new business offering a
substitute or similar
product that makes your
own redundant.
Competition is not just
another business that
might take money away
from you. It can be
another product or
service in development.
You should start selling or
license it before
somebody else takes it up.

8. Thanks for watching our PPT