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Business Plan on Small Scale Flour Mill
- 1. Career Point Cares CAREER POINT UNIVERSITY BUSINESS PLAN- SUGANDH ATTA PREPARED BY: Riya Khanna, Bhuvnesh Malooka BBA, Bcom
- 2. Career Point Cares INTRODUCTION • This project includes the survey of the village (Gandi Phali) and draft the Business plan according to the resources available in the village and using the human resource of the village, if possible. • Whether the proposed business is suitable according to the environment of the area and the resources is available or not and everything is in favorable condition or not.
- 4. Career Point Cares DEMOGRAPHICS Sub district is Ladpura , town is kethun, under the Kota district state of Rajasthan. The total population is 1800. The sex ratio is; male is 944 and female is 856. The area is 340 hectares and total number of household is 500 to 540.
- 5. Career Point Cares DESCRIPTION OF ECONOMIC PROFILE • 6000/ mnth is the average income. • Wheat and soybean are cultivated by each house. CULTURAL ANALYSIS • Mix culture is there means old Rajasthani tradition plus new tradition. INFRASTURAL FACILITIES • Power, water, roads , banking and education each facility is available.
- 6. Career Point Cares ADMINISTRATIVE STRUCTURE RAJASTHAN (STATE) KOTA (DISTRICT) LADPURA (TEHSIL) GANDI PHALI (VILLAGE) 4 WARD MEMBER GRAM PANCHAYAT 13 WARD MEMBER SARPANCH – MRS. SUNITA GOCHER BDO (BLOCK DEVLOPMENT OFFICER) - MRS. ANITA MEENA GRAM SAVAK – MR. OM PRAJAPATI GRAM SAHAYAK – MRS. UMA NAGAR ACCOUNTANT OFFICER – MR. ADHARSH MATHUR ENGINEER – MR. Y.S. AGARWAL
- 7. Career Point Cares INTRODUCTION TO PRODUCT • Atta generally as it is known is the flour of wheat used to make most food items in India, such as chapatti, roti, naan and puri. • The products sold under brand names are very few. The concept for branded cereal flour products is now increasing. The big giants like Hindustan Lever, NEPC Agro, Nirma etc.
- 10. Career Point Cares MARKET ANALYSIS 4 P’s PRODUCT- Sugandh atta have pure quality with the packaging of the product. PRICE- Sugandh atta price is 150 of 5 kg of atta which is same as chakki atta. PROMOTION- Sugandh atta uses media for the promotion. PLACE- Sugandh atta available to 215 village , town and Kota city.
- 11. Career Point Cares STP SEGMENTATION • By demographic or geographic area . • By the customer profile(class). TARGETING • each and every person. • Middle profile. • Near the village, town and Kota city. POSITIONING • Pricing, as it is the only way to attract local rural people.
- 12. Career Point Cares SALES STRATEGY • Define the target market. • Determine your outreach : connect with target market emailing ,letter , postcard or calling them. • Monitor : plan
- 13. Career Point Cares • Deliver and build : Deliver the same thing build the (good quality in same relationship price of chakki atta )
- 14. Career Point Cares DISTRIBUTION CHANNELS Indirect channel Manufacturer Agent Wholesaler Retailer Customer
- 15. Career Point Cares ADVERTISING / PROMOTION • Team Up With Another Business. • Use The Telephone. • Use The Media like newspaper and radio . COMPETITOR ANALYSIS • Aashirvaad atta • Chakki atta • Annapurna • Pillsbury
- 16. Career Point Cares ENVIRONMENT ANALYSIS STRENGTH- Price, best quality without alteration. WEAKNESS- Weak brand, offering rural market packed atta. OPPORTUNITY- Ccollaborate with fast food chains such as McDonalds, Pizza Hut and Subway. THREATS- Aashirvaad atta, Chakki atta, Annapurna and Pillsbury. SWOT
- 17. Career Point Cares PEST • POLITICAL- The panchayat raaj works in village and it is helpful because it generate the employment rate and generate the income flow and leads to development of the village and near village in future aspect. • ECONOMIC- Economic condition is not good in terms of facility, but it provide cheaper labor and raw material.
- 18. Career Point Cares • SOCIAL- Society is in favor as it somewhere leads to development of the village and generate the income and economic growth of that area grows. • TECHNOLOGY- New automatic machine, reduce cost of labor and small in size so ultimately reduce cost.
- 19. Career Point Cares CAPITAL REQIREMENT FIXED CAPITAL *The capacity of machine is 20T/24H i.e. 18,143(kg.) per day. PARICULAR AMOUNT Land & Building 2600 sq.ft@800 20,80,000 Machinery & Equipment* 5,32,908 Total 26,12,908
- 20. Career Point Cares *Per quintal = 100 kg. PARTICULARS AMOUNT Raw Material Wheat (per quintal)* 1700 Packaging (per packet) 10 TOTAL 1710
- 21. Career Point Cares FUTURE PLANS / STRATEGIES • Converting small scale industries to large scale industries. • To introduce the plant in different places, mostly near to wheat raw material supplier. • Punjab is the greater producer of the wheat so SUGANDH ATTA will try to make supplier of that area.
- 22. Career Point Cares SUGGESTIONS • The banking facility must enhance. • There should be more stores so that people can live comfortably. • There must be hospitals available despite of dispensary.
- 23. Career Point Cares PERMISSION LETTER
- 27. Career Point Cares HOUSEHOLD QUESTIONER