creativity

1. The talk wasveryinterestingandthe waythe informationwaspresentedwasreallyclearandeasy
to gasp,At the beginning she starteddefiningCreativityasthe keyto be able to tackle problems
and getsmart solutionstoourproblems.The speaker emphasizesthe factthateverypersonhas
creativityorat leastonce had due to the studiesshe presentedstablishedthat98% of childrenare
whatcan be consideredcreativegeniuses.Itissaidthat fromthe ages 0-3 the stage of
developmentwe are challengedinaway that we have to discover,explore andlearn.
Unfortunately,all the creativitywe fosteredatourearlyage tendto disappearthroughourlife,in
a way that onlythe 2 % of the grownups keeptheircreativitylevel.
Insome industriessuchasmarketingandadvertisingthe time forthinkingandcreativityis
usually expecteditseemsthatthe advertisersare spendinglotsof time sittingandthinking,which
isthe rightthingto do butcan be consideredasa waste of time. Asa clear example the speaker
exemplifiedwithastoryabouttwo people thatwere sharpeningatree witha dull saw,a third
man approachedandaskedwhyhadn’ttheysharpenedthe saw inorderto cut it faster.The two
menansweredthatthere isnotime for sucha thing since the purpose istocut the tree.Thisis
exactlywhathappentous everytime,we are ina rush to solve problemsthatwe oftenforgetto
take time to sharpenthe sawand be readyto thinkand considerdifferentoptions.
We have lostthe opportunitytowonder,think,exploreandfindalternativeswe are closedto
rational andconventional optionsasa resultof 2 mainreasons:
We lose the abilitytobe creative due tothe wayour brainis built,itusuallylikespatternsand
followsthese patternstobecome more efficient.The braindiscriminatestobe more practical and
fasterina predictable andclosedway.Thisbrainbehaviorleadstobe close mindedandisan
enemyof creativityandinnovation.
There are some instrumentsandtestthatreallyhave science behindthem, itispossible to
measure creativityandthe resultsof these testsare overwhelming,asa resultwe cansay that
creativityhasdeclinedrecentlyandhasdriventoa creativitycrisis.Furthermore,the studies
reveal thatwe are losingcreativitybecause twomainthings:
To beginwith,the school systemsthattrainstudentssince kindergartentofindonlyone answer
yetnot to focusinthe processor the wayto obtainthe answer.Standardsthat onlyacceptone
rightanswerand no more,Testsandevaluation systemsbased onmultiple choicesthatonlyone
correct answerdetermineswhatyouknow fromwhatyoudon’tknow.
The secondone is the social pressure isnotwell seenif youare differentorif youthinkdifferently.
Therefore,all these reasonsare whycreativityisonlyassociatedtothe realmof arts and crafts
and isnot associatedtothe real life ortakenin considerationasimportantasinnovation.
However,innovationisaresultof creativitytheyare linkedandimportant tothrive andtobe
successful inall the subjectsandinourown personal livestoo.
The waythat innovationhasshownislinkedtosolve problemsandchallengesaswell astooffer
alternativessuchasthe microwave ovenandthe magnetronthatisan example of how technology
can be appliedtoadifferentfieldandprovideasolutiontoeverydaylife.

2. Creativityhasdifferentcharacteristicsandthe firstone isthat itis notonlyrestrainedtothe
expression,butalsototolerance ambiguityandmental fluidity. Thiswasclearlyexampledwith
the Novice effectappliedinsome companiesthatstatesthatmental fluiditycanbe trainedwhen
youare exposedtonewchallenges.InacompanyinU.S. engineersare rotatedinteamssoall can
be part of all the product cyclesinthe companyaffectingina positive waythe innovationina
stunning30% ina yearas a proof of how the environmentchange canfostercreativityand
innovation.The speakergave anotherexample of a12 yearsoldsoccer teamwhichwastoldto do
the unexpected,tossedthe ball inadifferentdirectionetc.asa result,theylostthe firstseason
but the followingseasontheyreallywonandgotincredibleresultsintheirperformance.Thishas
shownthat if youtry the unexpectedineverythingyoudoyouwill become more flexible andwill
definiteenhance yourcreativityandinnovation.
To fostercreativitythere are some core tipsinthe way we can influence the environmentof a
childto helpthemkeepandhone creativity,the choice of toysandactivitieswhichwe selectfor
themshouldbe open-endedtoys,Legosblankpagesvscoloringpages,activitiesthatexpose them
to thinkinganddiscovery.The partof takingfree playandtime to thinkwithouthavingtogetan
immediate responseallowsthe braintofee thinkingandexploringalternatives.
The pointthat to zigwhen otherzag is interpretedthatwe have toexplore differentwaystodo
the same to get to a result. Notina hostile way,butto developthe rightmindset.
Legofoundationpromotescreativeplayandqualitylearning2essential factortodevelop
creativityandto unlockfull potential creative paly+innovation+workforce isequal tobe
preparedtoaddressany challenge inlife.