2. How Long Should Your Business Plan
Be?
• Mostly it will depend on the nature of your
business.
• Either your business is simple or you are
establishing new industry.
• For simple business a scrawl on the back of an
envelope is also enough,
• For new industry or new king business it may take
more than 100 pages
• Usually or if we take average 15-20 are fair
enough.
3. A Better Business Plan Can Lead to
Customers
• One thing almost all business need is more sales.
• The key is to reconsider your strategy, as well as
its impact on sales.
• Your market may have changed, even your
customers may have changed.
• You can identify these changes by asking
individual customers searching online or joining a
workshop or class.
• Four steps that should set you on a path to
finding customers.
4. 1. Sell more to existing customers.
• Expand your contact data base. Which can be
either with customer centers or with help of
computer or any other sources.
• With that you can upgrade your products and
sales will increase.
2. Review your pricing.
• Price is the most powerful marketing message
you have. What's most important isn't the high or
low of it, but how it matches your strategy.
5. 3. Review your marketing messages.
• That means both the core content of your
message, and how you deliver it. By social
media -- particularly Twitter, Facebook, and
LinkedIn.
• Older methods such as email marketing, direct
sales, and even direct mail.
6. 4. Expand into nearby markets.
• That means either selling something new and
different to your existing customer base or
selling what you've always sold to new kinds
of customers.
• Whatever you decide to do, make sure to add
it to your business plan.