Haat Bazar was the first initiative in the history of Bangladesh to conduct entrepreneurial simulation for the business students by the premium most business school, North South University. The main motto of this simulation practice was to get exposed to the real business world by setting up temporary real business ventures and earn revenue through it.

1. HAAT BAZAR AT NSU

2. 2 | P a g e
Executive Summary
According to business CANVAS model, our key partners will be Farhan Group for concentrated
perfumes and Crazy Mart for the t-shirts. Key activities will be value proposition which will be
reasonable pricing policy. Key assets will be our stall. According to value proposition we will be
selling concentrated perfumes of many different established brands with whom people are
already familiar with, these perfumes come with a 6ml travelers pack and are small in size so
could be carried easily. Moreover, our perfumes are alcohol free which resembles a religious a
Muslim person to recite prayer without hesitation, keeping that maximum population of
Bangladesh are of Muslim religion. The fragrance of the perfumes reflects one's personality as
well. In case of the t-shirts we are providing famous cartoon characters printed t-shirts which
comes with a very exclusive low price keeping the quality good. Our main target customers are
mainly the NSU male and female students.

3. 3 | P a g e
Table of Content Page Serial
(Part-A) Initial plan for Haat Bazaar. 4
(Part-B) What happened in real time? 9
(Part-C) What we could have done
better?
12

4. 4 | P a g e
(Part-A) Initial plan for Haat Bazar.
Introduction:
The initial plan for Haat Bazar event was very confusing as this was the very first time for us to
set up stalls and come up with a proper business which can make profits in one single day. This
was indeed a very hectic decision to make because investing 10,000 Taka for a day only and
make the best out of it was not easier to imagine. We had to take every step very properly.
Because one single fault could have made our entire plane a matter of waste. The main target
was not to do only business but also getting the invested amount back by any possible cost.
Previously, we thought of doing food business as we all know that how much the food business
can be a great success in NSU. If a very expensive cup of North End Coffee can do business
successfully in the university premises of NSU then nothing would be better than food/beverage
related business for the NSU students. Therefore, we came up with a decision to start Winter
Pithaas and delicious Chocolate Brownie Pastry along with famous juice of old town in our
stalls. But a proper business does not only constitute the market trend. Instead, a proper business
consists of proper market research and demand as well. Hence, we started to do market research
on different kinds of products such as, foods, beverages, clothing, perfumes, cosmetics,
handicrafts etc. within our friend circles in NSU. Most of them showed interest towards either
the cosmetic items or perfumes. To some extend clothing was big attraction for them as well if it
is kind of fancy and stylish. Again we were continuously visiting the promotional page offered
by honorable faculty member, powered by NSU YES Club. There we found out that most of the
stalls were related to the pastry/cupcakes concept. At first, we thought that can be a huge big
competition to fight among each other by putting up same kind of products. So that, we changed
our minds and stick to the perfumes.
As we all know that, small branded cologne pocket roll-on perfumes would be a very attractive
thing to most of the NSUers because either they order these over the internet at a very high price
or they need to go to certain available shops which are not nearer to NSU. Therefore, a
reasonable price and the availability of various brands can generate more revenue for our
business at a first glance.

5. 5 | P a g e
Customer Segments:
Segmentation is very important for a business. Without understanding the target market, it is
very difficult to sustain in a business. Therefore, all the students, faculty members, staffs, and
even the OSS of NSU are our target market.
Value Propositions:
Purity of our homemade cakes are preferred by everyone. Fragrance is a symbol of personality
and test of beautiful minded to the people. On the other hand discount offered on buying every 2
T-shirt will attract buyers.
Channels:
Customers will purchase instantly from the shops. Parcels will be provided. Suppliers are one of
the most important factors for the business as the products must be ready to sell.
Customer Relationships:
By offering great and interesting deals, we tend to build our relationship with the customers. We
will offer 5% discount on buying 2 Perfumes to build much strong bonding with our customers.
Key Resources:
Our key resources are Perfumes,T-shirts,etc.

6. 6 | P a g e
Key Activities:
Stall will be opened from 8am to 5pm. Any 2 people from the group will always be at the stall.
Key Partners:
Our key partners are the authority of North South University, Supplier of T-shirt, Distributers required for
the distributions.
Cost Structure:
T-shirt purchasing price, Trial use and Package cost
Revenue Streams:
Pricing is one of the most important factors in generating revenue as students can purchase the
almost the similar kind of items inside from another stalls. So, the pricing will be reasonable &
discount will be offered so that, the revenue remains higher as per higher amount of sale.

7. 7 | P a g e
Business Canvas Model For Fragrance
Key Partners
The authority of
North South
University,
Supplier of Perfume ,
T-shirt
Distributers
required for the
distributions.
Key Activities
Stall will be opened from
8am to 5pm.
Value Propositions
Reasonable pricing,
Discount offering.
Customer
Relationships
By offering great and
interesting deals, we tend to
build our relationship with
the customers. We will offer
5% discount on buying 2 T-
shirt to build much strong
bonding with our customers.
Customer
Segments
Segmentation is very
important for a business.
Without understanding the
target market, it is very
difficult to sustain in a
business. Therefore, all the
students, faculty members,
staffs, and even the OSS of
NSU are our target market.
Key Resources
-Perfume
-T-shirt
Channels
Customers will purchase
instantly from the shops.
Parcels will be provided.
Suppliers are one of the most
important factors for the
business as those products
must be ready to serve.
Cost Structure
Perfume purchasing price, Trial use and Package cost
Revenue Streams
Pricing is one of the most important factors in generating revenue as students can
purchase the almost the similar kind of items inside from another stalls. So that, the
pricing will be reasonable & discount will be offered so that, the revenue remains
higher as per higher amount of sale.

8. 8 | P a g e
As a result, we brought the following perfume brands depending on different segments;
 Axe dark temptation,
 Hugo Boss
 Hugo XX women
 Ferrari
 Gucci
 Armani Code
 (Nina) Richi Richi
 Tommy girl
 Blue lady
 CK
 Davidoff Man
As we knew that segmentation is very important and without segmentation no such business can
be successful or make a greater sales so we brought different brands to satisfy our various types
of customer demands. Senior faculty members as well as admin officers have a different choice
regarding choosing brands. Student’s choice cannot be similar thereof every sort of brands were
brought to satisfy the demand and create a vibe among the customers.
As the investment was very less, we could not only depend on one type of product to do business
because there were a few competitors of us to knock us down. Therefore, as a contingency we
also brought many fancy T-shirts to smooth our business scope. Mostly the juniors came to our
stalls for these fancy T-shirts. Therefore, Plan B was already ready to tackle down Plan A.

9. 9 | P a g e
(Part-B) What happened in real time?
We had no real life idea of doing a business, so we were disappointed to some extend after the
opening of Haat Bazar when all the people were gathering around the food stalls around 8.30 am.
After 9.30 am we got back our hope when the crowd started to build up. We got a good response
from the customers till 12 am but onwards we found out that some other stalls have the same
products which was concentrated perfume but in a lesser quantity and of different brands. The
problem was that they were selling the concentrated perfumes at a much lower price than our
stall. Then again our business was not harmed as the brands were different and as we had a vast
collection of the perfumes. We also had cartoon character printed T-shirts which was also sold in
a very good pace. Although we had competitors on this sector but then again our economic to
scale strategy place a major role in this sector, so it was not affected that much. We think that our
presentation of the products were better than our competitors, which also helped us to sell more
than the competitors. However, in this span of time from 9.30 am till 12.30 pm we earned the
maximum profit of the day.
PESTEL Analysis:
Political Analysis:
 The power of the mobile court must be controlled.
 They find us and take our item by force, this should be stopped.
Economic:
 The economic situation of Haat Bazar is very well, so our overall sales was good.
 The situation was better at the morning but in to the noon the economic situation
gas not so good.
Social:
 NSU social situation helps our business and we earned a good profit.
 Society appreciated our products very much.

10. 10 | P a g e
Technology:
 We used facebook as well as internet to promote our stall.
 We made our item by using latest technology
Environment:
 The weather was good for our business.
 There was no dust because we were at NSU.
Legal:
 We protected our T-shirt well.
 We didn’t copy anyone’s idea.
Description of ventures:
 The mission of the venture is to give us a real life experience.
 Our product was perfumes and T-shirt.
 We hired a table for the business for a day.
 Our location was over the plaza 18th
stall.
Operational plan:
Description of company’s operation: Our operation was to order T-shirt to supplier and bring it
in NSU and sell the item.
Technology utilization: We use a FB page to order our cakes which need internet. We
communicate over cell phones.

11. 11 | P a g e
Market plan:
Pricing: Our pricing plan was based on the capacity of NSUers.
Distribution: We distribute our product by our selves.
Promotion: We promote our stall on FB.
Controls: We control and manage our work throw internal management.
Over all we made a good amount of revenue and a good amount of profit as well. The initials
thoughts about the Haat Bazar were vague and smoky but as time passed by and as we got good
response from the customers we were motivated more and more. However, it was a great life
time real life experience for us that we could be a part of such an initiative of real life business.
Financial plan:
Cost Structure:
We bought our perfume from an online store. They provided us 32 pieces of perfume 150tk per
piece. So it cost 4800 tk (32x150) and T-shirt 30 pieces for per 130 it cost 3850 tk (130*30) in
total. Our table cost is 500tk and other cost is 400 tk banner cost. So our total cost was 8650 tk.
Menu of our items were:
Product Cost (per pieces)
Perfumes Tk. 190
T-shirt Tk. 270
Products sold:
30 pieces of T-shirt (270tk per piece) Tk. 8100
32 pieces of Perfumes (110tk per piece) Tk. 6080
Total Selling Price: Tk. 14180

12. 12 | P a g e
Less:
Total Cost Tk. 8650
Sales Discount (10x5) Tk. 400
Mobile Court Fine Tk. 100
1 piece perfume taken by mobile court Tk. 190
Revenue: Tk. 4840
(Part-C) What we could have done better?
We could have done more advertisings/promotions for our stalls in every corner at NSU. A better
promotion always attracts more customers over and over again. We had a very lacking in
promoting our brand properly. We did not put more posters/flyers/banners in front of our stall.
Therefore, when the crowd began, it was bit harder for anybody to find out our stalls. Even
though, we promoted our brands through FB fan pages of NSU. But the main difficulty we faced
was to do a little more in promotions that we understood.
Another thing was the re-investment issue. We did not have enough opportunity to re-order our
products because those were brought from a very distant place. So that, the unavailability of
more products doomed our business plan. The aftermath was we had to do business within the
limit given. We also could have decorated our stall nicely to attract more customers as well. A
nicely decorated stall would always attract more and more customers.

13. 13 | P a g e
Conclusion
“Fragrance” was our real life experience as an entrepreneur in a business. We get to know so
many things which would not have been possible for us to know only by the bookish knowledge.
We came to know how the real works should be done, how to articulate things and how to grab
customers. We also get to know what the mindset of customers was, what can be done better to
increase sells and how more revenue can be earner by investing a small amount of money. It is a
platform of getting idea about what business really is and how business people do their task. It
will help us to do business in future and enrich our knowledge for being an entrepreneur.