1. Reader Profile
Demographics
GENDER : Male
AGE : 17
NAME : Adam
ABC : C1-D with elements of E
EDUCATION : 6 Form/ College
MARTIAL STATUS : Single
INCOME : Pocket money/Personal jobs
Psychographics
A confident young man who enjoys listening to music, playing sports and spending
time with friends. At the moment Adam does not have a job so spends his time doing
personal jobs and hangs out with friends on the streets. Adam enjoys going out and
buying the latest trainer or clothing because looking good is one of his big priorities.
Adam has all the mainstream music applications which allows him to keep up to date
with all the new and upcoming artists and all the new music. He also visits the cinema
often because watching movies is a big part of Adam’s life and will forever love
watching movies. Adam occasionally goes to concerts to watch his favorite rappers
such as Skepta and Stormzy. By nature Adam is creative and loves artistic things as he
takes Art for an A level. He is very excited to get his own car and has nearly got his
license. Adam also loves playing sports such as football, basketball and swimming and
time by time plays games on his PS4.
LIKES Gaming, Music, Driving, Cars, Concerts, Sports, MOTD
DISLIKES Cigarettes, Rude people, Fat people, most teachers,
