John Pereless, President Pereless Software – a global software development firm that delivers business solutions

1. John Pereless: Mobile application development is a brand
new trend in technology and services. With the advent of
smart phones like BlackBerry or iPhone, the demand for
mobile applications is on the rise. Users are expecting more
out of these devices and to cater to this huge demand, many
companies are trying their hand on mobile application
development and all they need is skilled developers.

2. There is a high competition in the market to provide best
applications for smart phones but you need to choose the one
which suits your budget and requirement. Before you start making
mobile applications, you need to know the market and your
probability to survive the competition. As a business brand, you
need to know your potential customers and their wants and
needs. Given below are some suggestions on the same.

3. Before hiring developers and other professionals give them
their first project, you need to figure out your target
customers. For example, mobile applications are available
for travelers, social media regulars, gamers, business
process apps and many more. If you are targeting world
travelers, you should concentrate on making apps like a
flight notification application, weather report generating
application etc.

4. You have to focus on the mobile device, because every phone is
different from each other, in terms of hardware as well as
software. You should know the hardware of the mobile phone
including its minute details. Now check out whether there is any
application which is unnoticed, yet should be default in the
handset. Start with it. For example, if there is no default voice
recorder on the mobile, you can make a voice recording
application.

5. If you feel you must start with the toughest of mobile
applications, you are wrong! If you are a startup and want to
sustain in the competition, you should start by offering easy and
popular applications. For example, to-do-list is an easy-to-make
and popular mobile application. You can give it a try to make a
better product compared to your competitors in the market.

6. With the smart phones that allow users to do all
computing tasks on mobile devices and also give access
to all internet applications, there are high requirement for
these smart phone apps to make your mobile experience
better and easier. Many companies are reaping profiles
trying their hands in these developments.