This document provides a report on a charity drive organized by four students to raise funds for the National Kidney Foundation of Malaysia. They aimed to raise RM2000 by selling mix rice lunches and drinks. Key details include their objectives, target market, competition, products, pricing, promotion strategies, sponsors secured, distribution methods, environmental considerations, roles of group members, and an evaluation of results and lessons learned. Overall, they were satisfied with outcomes but identified ways they could improve if given a second chance, such as better promotion and securing an earlier product delivery time.

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Tay Jit Ying 0319002
Yan Wai Chun 0319626
Tey Thien Hee 0318676
Saw Hwei Ying 0318093
Charity Drive Report
Business Final Project
FNBE APR 2014

2. CONTENTS
page
Contents 0
Executive Summary 1
Objectives 2
Target Market 2
Competition Analysis 3
Product and Packaging 4
Pricing 5
Promotion 5-6
Sponsors 7
Distribution 8
Green Measures 9
Human Resource Planning 10
Evaluations of Results 11-12

3. A. Executive Summary
The main task for this assignment is to raise fund for a charity organization via selling
our items and also by seeking donations from the others. In order to raise a target of RM2000
for the National Kidney Foundation by selling mix rice and drinks such as Sprite and Ribena
drinks to the students and staffs of Taylor’s University Lakeside Campus.
To give a brief summary, the reasons why we chose to sell mix rice are because we
think that it will have a high demand as the price are reasonable and cheaper compared to the
food sold at the commercial blocks. Besides, there are also high possibilities of students
buying soft drinks to quench their thirst especially during a hot day.
Moreover, we also ought to collect a maximum of RM2500 from donations and
sponsors. We started requesting for donations and sponsorships a few weeks before the
charity drive event starts so that the person and the organization that we had approached
would have enough time to consider the donations that they had planned to made.
We were satisfied with the outcomes of this assignment and we had learnt a lot of
business knowledge that couldn’t be delivered in the classroom itself.
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4. B. Objectives
We had chosen to donate the fund we gained to the National Kidney Foundation
Malaysia as we are aware that the National Kidney Foundation is providing not only dialysis
treatment but also any other kidney-related matters. Besides, it is also a non-profit
organization so fundraising served as an important component for the organization to keep
helping lower income patients who often could not afford dialysis treatments privately which
charged around RM150 to RM250 for each dialysis sessions whereas National Kidney
Foundation only charge a cheap fee of RM50 per dialysis sessions. And those are the reasons
why we would love to help the National Kidney Foundation who needs to raise RM12
million annually to subsidise the dialysis costs for 1509 patients throughout the whole
country.
Quantifiable Objectives
We planned to gain fund by selling mix rice and carbonated drinks as well as
collecting donations for the National Kidney Foundation during the Charity Drive event for
five days to achieve a good grade in the goal achievement rubric section.
Below are the targets that we would like to achieve for each section.
Target Sales: RM1000
Target Donation: RM1000
C. TargetMarket
Our target customers are mostly students as our booth are located at the most busy streets
in the campus which is situated just in front of the Student Learning Centre as most of the
students will pass by our booth after their respective classes. As we are student as well, we
are aware that by selling mix rice, we could offer the students a new choice on what food to
have for lunch and it also saves their money as our mix rice and carbonated drinks are
cheaper compared to other stalls located at the commercial block where we only sell at the
price of RM8 for mix rice with chicken and fish and RM7 for all vegetables. In addition, we
could also help the staff in Taylor’s University by giving them another option which is to
have their lunch in their office itself during the lunch hour instead of eating in the campus or
outside where they might be caught in the traffic jam. People around the campus especially
the students would also love to stop by and have a drink to cool themselves down after a long
day especially during the hot weather where we will get thirsty more easily.
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5. D. Competition Analysis
One of our competitors is the group led by Carnisius as their stall is located directly
opposite our stall and they sell the same type of products as us which is carbonated drinks
such as Sprite and Ribena as well. Moreover, they are also selling fish balls as their other
products. The reason why we said that they are our main competitor is because they sell
Ribena at a cheaper price, which is RM1 compared to us which sells at the price of RM2 as
we need to earn some profit. We had also come to understand that they are not using the pure
Ribena but instead they used Sunkist Ribena which also has the similar taste as the Ribena to
make their drinks for their customers.
On the other hand, customers are more attracted to the store led by Wing Hoe as the food
that they are selling is delicious, which is roasted chicken and many of them would buy their
lemonade drinks at the same time or else they would be thirsty after eating. Other than that,
their lemonade is quite tasteless as too much of ice was inserted to the drinks and it is
considered expensive to sell the price at RM3.
We are not affected in terms of pricing by the stall at the commercial blocks as our food
and drinks are cheaper than those available there and this gives us another advantage but
undoubtedly there is more variety of food available there than the products that we sell.
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6. E. Product and Packaging
Products
a) Products sold
I) Mix rice lunch boxes with free drinks
Mix rice lunch boxes with three choices such as vegetarian, chicken and fish,
served with free drinks.
II) Ribena
Cooling blackcurrant flavor drinks.
III) Sprite
Cooling carbonated drinks.
IV) Ribena + Sprite
Cooling blackcurrant syrup mixed with carbonated drinks to create a new
flavor.
b) Features and benefits of products
I) Mix rice lunch boxes with free drinks
Mix rice lunch boxes with three choices allow the customers to choose as
there are more choices and serve with free drinks to attract more customers.
II) Ribena and Sprite
Icy cold drinks with reasonable price attract customers to buy it.
III) Ribena with Sprite
Sweet blackcurrant syrup mix with carbonated drinks to create a brand new
beverage.
Packaging
a) Products packaging
I) Mix rice lunch box is packaged in polystyrene food packaging.
II) All drinks are packaged in transparent plastic cups.
b) Attraction of Packaging
I) Mix rice lunch box is packed in polystyrene food packaging as it is lighter and
easier to carry. It is more hygienic because it cannot be reused. Polystyrene
food packaging is selected as it seals firmly and tight to prevent any spilling.
II) All drinks are packaged in transparent plastic cups. This allows the customers
to see what they want to buy and they do not need to return the cups to the
sellers as it is cheap.
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7. F. Pricing
a,b)Unit selling price and Unit CostPrice
Product Unit Cost Price Unit Selling Price
Lunch box Set A (3
vegetables)
3.5 7
Lunch box Set B (chicken
with 2 vegetables)
4.5 8
Lunch box Set C (fish with
2 vegetables)
4.5 8
Ribena 2
Sprite 2
Ribena and Sprite 4
c) Products popularity
Mix rice lunch boxes is the best selling item as it was sold out everyday. We found out
that it was very popular and have a high demand among the staffs and students of
Taylor’s University because the selling price was reasonable and served with free
drinks. The price of the lunch boxes remained the same as it will be too expensive if we
would to raise the price. Since we had made a lot of profit, we think that it was not
necessary to raise the price again.
d) Marketing Strategies
Mixed rice lunch box is one of our main products. It is preferable to be the lunch for
the customers. For the marketing strategies, we tried to get our products ready before
lunch hour and went to every divisional office and approached any potential customer.
After lunch hour, we were more focused on selling beverage. This is because during
this period, most of the people will have their lunch and were not interested to buy
lunch box rather than cold drinks. Next, we had implemented price skimming
technique as we set the prices of the products at a higher price initially and lower them
down once we found out that the customers felt that the prices were too high.
During this business charity drive, most of the students in degree and other intake were
having semester break and the campus was deserted. This causes the number of our
potential customers decreases and hence we think of a new marketing strategy. We
decided to collect donations from our acquaintances who requested us to buy our lunch
boxes and sent the lunch boxes to the nearby orphanages. By using this strategy, we
can overcome the problem that we do not have enough of customers in the campus but
we are still able to hit our estimated target.
G. Promotion
a) Marketing message
“Fill your stomach and save their kidneys” is our marketing message as we
were raising fund for the National Kidney Foundation. All the profits that we
earned will be donated to the National Kidney Foundation to help those patients
with lower income who suffering from kidney failure. By passing this message
to the customers, they will be more willing to buy our products.
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8. b) Tools for promoting the products
I) Digital-produced poster
II) Face-to-face conversation
c) Reasons for choosing these tools
I) Digital-produced poster
We found out that poster is a very effective medium to convey our message to
the customers. The poster include our selling products and the prices of our
selling products. The reason why we produced our poster digitally is because
we think that the poster will be more tidy as the information was arranged
systematically.
II) Face-to-face conversation
We always used face-to-face conversation technique to approach our
potential customers as it is a more direct way compared with other method.
This technique allows us to approach our customers and persuade them to
buy our products. It is an easier way to sell our products as we do not have to
compete with our other classmates.
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9. H. Sponsors
Who have we approached for sponsorship ?
The weeks before we start our business charity drive, we have tried to approach corporate
entities such as, F&N, Nestle etc, with the provided letter but all of the efforts were wasted.
After all the failures, we approached our parents and also our relatives which agreed to
donate us some money.
Reasons why we targeted them.
The reasons are because our parents have a wider range of contacts with other people such as
sponsors, so it would be an advantage in order to get a sponsor. Besides, we approached our
parents because they are the closest and trustiest person we know who are willingly support
us in terms of cash. Apart from that, we also approached our relatives because most of them
have stable monthly incomes which make them affordable to give us sponsors.
In what form and how much they sponsored?
One of our group’s member, Saw Hwei Ying, managed to find sponsors from her relatives,
who gave us a total amount of RM 920 for the charity drive (including buying rice box for the
orphanage). With that and the other member’s, we managed to gather a total amount of cash
RM1191.35.
How did we approach them?
Telephone calls
As all of us are not from Selangor, the only and the easiest way to approach our sponsors is
through telephone calls. With this method, we managed to contact our parents and relatives to
request sponsorships.
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10. I. Distribution
Our mix rice supplier is ZapFan4u, throughout the whole charity drive week, the supplier
delivered the mix rice that we ordered to our campus and unloaded the mix rice near the
round-about.
Sales location
Our stall is located in front of the Student Life Centre of Taylor’s University Lakeside
Campus which is also one of the busiest street in the whole campus. Besides, we also carried
our products around the campus to be sold. The products were easy to be carried around the
campus as the mix rice were packed in polystyrene boxes nicely when the supplier deliver to
us.
Delivery time
All of our products can be delivered to our customers within a minute or two. Everyday
before the business started, we bought ice cubes from 7-eleven and put it in an icebox. Our
drinks can be prepared and served to our customers in a short waiting time. We poured the
Ribena syrups in the cups when before we start our business to reduce the waiting time of the
customers. When a customer approached us, we only have to add water and ice cubes and the
drinks are ready to be served.
Number of customers
With an average of 30 boxes of mix rice each day, we have at least an average of 30
customers per day considering that we still have other customers that bought our drinks
separately. We offered our mix rice box with a free drink ( Jus Tea ) everyday to attract more
customers.
Ordering
Customers are unable to order our products in advance via phone or online. The only way to
get our products is to approach our stall in front of the Student Life Centre.
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11. J. GreenMeasures
Environmentally-friendly packaging?
Our main product is mix rice box. The boxes used to contain the rice are polystyrene
containers which can cause environment pollutions if dispose them inappropriately. On the
other hand, our drinks are served using plastic cups which are recyclable. To minimize the
pollutions, we provide a rubbish bag beside our stall so that our customers can dispose the
containers properly. We also encouraged our customers to dispose the containers and the
plastic cups in the nearest recycle bin.
How to reduce carbon footprint?
The usage of plastic bags in our stall is zero as we did not provide any plastic bags for our
customers. The range of our business is only around the campus, therefore we didn’t use any
transportation devices as we only walk around the campus.
Waste management
Our products, especially our drinks are contained in plastic cups, straws and etc. can be
thrown in the 3R bins around the campus. We also provide the rubbish bag beside our stall so
that it is more convenient to our customers as we helped them to separate the types of rubbish
accordingly and threw them into the 3R bin eve
Reduction of consumption of resources
Instead of using a refrigerator, we used an icebox to store the ice cubes. Electric usage of the
electrical appliances is zero because our products do not need to reheat or to be kept chilled.
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12. K. HUMAN RESOURCESPLANNING
The process that links the human resource needs of an organization to its strategic
plan to ensure that staffing is sufficient, qualified, and competent enough to achieve the
organization's objective.
Project Manager - A project manager is responsible for the planning, organization, resource
management, and discipline pertaining to the successful completion of a project.
Accountant - An accountant is responsible for accounting record, preparation for financial
report, handling cash receipts and secures financial information by completing data base
backups etc.
Sales Executive - A sales executive is responsible for analyzing sales reports and customer
surveys; prepare budgets and sales forecasts; and determine sales prices.
Advertising Executive - A advertising Executive is responsible for handling all aspects of
advertising including marketing research and sales such as distribute leaflets to the students
in campus and creating facebook page to advertise our products.
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Roles of Group
Members
Project
Manager
Tay Jit Ying
Sales
Executive
Saw Hwei
Ying
Accountant
Tey Thien Hee
Advertising
Executive
Yan Wai Chun

13. L. Evaluations of Results
Right and Wrong
What we did right is we walked around the campus, we found our right customers who need
our products such as the staffs of the university and also students who planned to have their
lunch. We understood their needs and we approached to them, we went to divisional offices
and also classrooms to sell our products while lunch time. Second, we lowered down the
price of one of our drinks in the last two days of the charity week so that it can attract more
customers to buy it and this method works for us. Everday we set a goal for ourselves, a daily
target to be reached which is an average profit of RM200.
On the other hand, we have made our mistakes. During our charity week, we don’t have the
courage and felt shy to approach our customers. Our products are also less promoted around
the campus for the first two days of the charity week. Besides, we failed to request the mix
rice’s supplier to deliver our products to the campus at 11.30pm, which is the time that many
students and staffs passed by our stall and headed for their lunch.
The Second Chance
Things would change if we had the second chance to start our business charity drive. We
would definitely reduce or never make the mistakes that we have made. What we would do
is, we would inform the mix rice’s supplier to deliver the products to us earlier so that we
manage to sell our products at lunch hours. We would also promote drinks with lower price
so that it can be sold more and boost up our profits.
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14. Profit & Loss Report
Profit and Loss Account
For the week19th Jan to 23th Jan 2015
RM RM RM
Sales
Food- ChapfanSetA ( RM7 ) 98
ChapfanSetB ( RM8 ) 1,088
ChapfanSetC ( RM8 ) 288
Drinks
- Pure ( RM2 ) 216
Mix - ( RM4 for Day1-2 ) 68
( RM3 forDay3-4 ) 117
Heaven( RM5 ) 475 2,350
Cost of goods
sold
Food- ChapfanSetA ( RM3.5 ) 49
ChapfanSetB ( RM4.5 ) 612
ChapfanSetC ( RM4.5 ) 162
Chilli Sauce 3.28
Drinks
- Ribena 37.4
Sprite 39
Longan 26
Food& DrinksContainer 57.9 986.58
GrossProfit 1,363.42
Add : Donation 329.43
SponsorshipRevenue 900
AdjustedGrossProfit 2,592.85
Less :
Operating
Expenses
TyphoidInjection 525
Ice 22.5 547.5
NetProfit 2,045.35
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16. Links
Product and packaging video
https://www.youtube.com/watch?v=GTAo5T5pjOQ
Promotion video for Business
https://www.youtube.com/watch?v=0HB7YS2NH4Y
Footage of the visit to the National Kidney Foundation Malaysia
https://www.youtube.com/watch?v=J-2jUyjIcnk
Reflection for our Business Charity Drive Event
https://www.youtube.com/watch?v=ilGu6BZTLvg