Unit number 1 of Business Communication. It briefly covers the introduction of communication and business communication. This will help reader to clear the basic concepts about communication and business communication

1. BUSINESS COMMUNICATIONS(3456)
BSCS SEMESTER 3
Business Communications notes by Awais Javed Satti

2. UNIT–1: AN OVERVIEW OF COMMUNICATION
• 1.1. DEFINING COMMUNICATION
• 1.2. IMPORTANCE OF COMMUNICATION
• 1.3. CONCEPTS OF COMMUNICATION
• 1.4. COMMUNICATION PROCESS
• 1.5. BARRIERS IN COMMUNICATION
• 1.6. NONVERBAL COMMUNICATION
• 1.7. READING IN THE WORKPLACE
• 1.8. PRINCIPLES OF EFFECTIVE COMMUNICATION
Business Communications notes by Awais Javed Satti

3. BUSINESS
BUSINESS IS THE ACTIVITY OF MAKING ONE'S LIVING OR MAKING
MONEY BY PRODUCING OR BUYING AND SELLING PRODUCTS (SUCH
AS GOODS AND SERVICES).
AN ORGANIZATION OR ECONOMIC SYSTEM WHERE GOODS AND
SERVICES ARE EXCHANGED FOR ONE ANOTHER OR FOR MONEY.
Business Communications notes by Awais Javed Satti

4. COMMUNICATION
THE IMPARTING OR EXCHANGING OF INFORMATION BY
SPEAKING, WRITING, OR USING SOME OTHER MEDIUM.
COMMUNICATION IS SIMPLY THE ACT OF TRANSFERRING
INFORMATION FROM ONE PLACE, PERSON OR GROUP TO
ANOTHER. EVERY COMMUNICATION INVOLVES (AT
LEAST) ONE SENDER, A MESSAGE AND A RECIPIENT. THIS
MAY SOUND SIMPLE, BUT COMMUNICATION IS ACTUALLY
A VERY COMPLEX SUBJECT.
THE ACT OR PROCESS OF USING WORDS, SOUNDS, SIGNS,
OR BEHAVIORS TO EXPRESS OR EXCHANGE INFORMATION
OR TO EXPRESS YOUR IDEAS, THOUGHTS, FEELINGS, ETC.,
TO SOMEONE ELSE. FORMAL : A MESSAGE THAT IS GIVEN
TO SOMEONE : A LETTER, TELEPHONE CALL, ETC.
Business Communications notes by Awais Javed Satti

5. BUSINESS
COMMUNICATION
BUSINESS COMMUNICATION IS ANY COMMUNICATION USED
TO PROMOTE A PRODUCT, SERVICE, OR ORGANIZATION –
WITH THE OBJECTIVE OF MAKING SALE. IN BUSINESS
COMMUNICATION, MESSAGE IS CONVEYED THROUGH
VARIOUS CHANNELS OF COMMUNICATION INCLUDING
INTERNET, PRINT (PUBLICATIONS), RADIO, TELEVISION,
OUTDOOR, AND WORD OF MOUTH.
Business Communications notes by Awais Javed Satti

6. Why Business
Communication?
Business Communications notes by Awais Javed Satti

7. PROCESS OF COMMUNICATION
Business Communications notes by Awais Javed Satti

8. TYPES OF COMMUNICATION
Business Communications notes by Awais Javed Satti

9. IMPORTANCE OF
EFFECTIVE BUSINESS
COMMUNICATION
• EXCHANGING INFORMATION:
• PREPARING PLANS AND POLICIES:
• EXECUTION OF PLANS AND PLAICES:
• INCREASING EMPLOYEE’S EFFICIENCY:
• ACHIEVING GOALS:
• SOLVING PROBLEMS:
• MAKING DECISIONS:
• IMPROVING INDUSTRIAL RELATION:
• PUBLICITY OF GOODS AND SERVICES:
• REMOVING CONTROVERSIES:
• ENHANCING EMPLOYEE SATISFACTION:
• ENHANCING LOYALTY:
Business Communications notes by Awais Javed Satti

10. BARRIERS IN
BUSINESS
COMMUNICATION
Business Communications notes by Awais Javed Satti

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