Socially facilitated marketing and sales the fundamentals
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Socially facilitated marketing and sales in not a new concept. It's and adaptation of what we do in the real world re-invented into the digital world. We simply found a new platform to make life exciting and more interesting which is part of human ingenuity.
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Socially facilitated marketing and sales the fundamentals
- 1. Social Technology Simplified The Fundamentals of Socially Facilitated Marketing & Sales
- 2. Socially Facilitated Marketing & Sales “I'm fishing for men with a certain kind of bait, and the bait that I am offering is not a candy; it's a very specific thing that I'm offering, which is a deep gospel and a deep conversion.” Larry Norman
- 3. What is Socially Facilitated Marketing & Sales? It’s not about how to use Facebook, Linkedin, Twitter& Youtube
- 4. SFM&S is the ability to forge a seamless link between offline and online marketing by using the 5P’s and the 4C’s.
- 5. When you hear the word Marketing… 5P’s + 4C’s spring to mind – which are:
- 6. 7 Step Traditional Sales Process
- 7. But lets not forget about the customer buying process
- 8. Where Did My Cheese Go! Companies are still doing what they do best: 5P’s + 4C + 8 Sales Steps and getting F’s For those that are online they are too busy thinking about how to use Facebook, Twitter, YouTube & Other Web Properties
- 14. Online Reputation Management Gain an ability to monitor your competitors and your online reputation on an on-going basis Customers have the power to publically announce their discontent about your services & products
- 16. ORM Cont…
- 17. What Should ORM Involve?
- 18. Pilots Pilot certain marketing initiatives
- 19. “Knowledge is the key to adversity and a weapon in reality. Never refuse an opportunity to learn or discover as one can only gain knowledge that will help one in dealing with situations. Share, Learn and Take Action.” Vishay Singh
- 23. Policy
- 26. “Today the tyrant rules not by club or fist, but, disguised as a market researcher, he shepherds his flock in ways of utility and comfort.” Marshall Mcluchan (1911-1980) Canadian communications theorists and educator.
- 27. Sales
- 28. The Sale!
- 30. “A commodity appears at first sight and extremely obvious, trivial thing. But its analysis brings out that it is a very strange thing, abounding in metaphysical subtleties and theological niceties.” Karl Marx (1818-1883) German Philosopher & Political Economist
- 31. ROI is it all about the money???
- 32. ROI – Right of Ignorance
- 33. SFM&S Summary
- 35. Simplest Route to Achieving SFM&S
- 36. Blogging Stats
- 37. SFM&S Program Credibility, Communication & Sales Facilitation L E A D S L E A D S Search/SEO Social/SMO Press Release BLOG CAST PAGE Blogging Video Mobile Links & Ranking Syndication
- 38. SFM&S Program
- 43. Questions? Vishay Singh vishay@avaxusa.com http://www.linkedin.com/in/avaxusa
Editor's Notes
- Traditional marketing terms and concepts that form the foundation for developing a companies marketing plan. In any event we must not loose site that these marketing concepts are key to the success for SFM&S. Learn from them and you execute based on them.
- This is an approach that will have to factor in what the customer buying process is. As we move from process driven sales to CRM based selling we find ourselves having to deal with the online word of search and social to help build relationships and achieve sales.
- We know that the cheese is now online! Question is how do we get some of it.
- People passing their companies that are similar to yours – ex partners/competitorsListing ClaimsSelling sometimes is hard and using negative keywords and claiming your listings for those negative keywords are importantExample of the guy who is selling the best secret to riches without SEO, internet etc.
- Important aspect is to sell well to clients with laser clarity and absolute honesty that:You don’t know it allYou can not always predict how the markets will behaveYou can pilot certain initiatives and measure the results and them move to streamline the initiatives
- I was able to rent my home due to my linkedin profileI was able to close my first deal due to my blog
- When you did a TV advert – other than getting a counter to tell you how many viewers you had you had no idea what the ROI was.Pamphlet distributions – you had no idea what % was actually distributed.Local newspapers advertising you had to spend first before you saw ROI.Radio as well – so what is different now.Nothing succeeds like failingBrutal honesty – being brutally honest with your client develops the platform for prototyping and perfecting without false expectations