The document discusses the key elements of design that are important for clothing design: design lines, emphasis, fabric prints and patterns, and unity and proportion. Design lines can be straight or curved and are used to highlight aspects of the wearer's figure. Emphasis draws attention to specific elements of a garment through techniques like contrasting bands. Fabric prints and patterns can transform a plain garment. Unity and proportion ensure harmony among the design elements and appropriate scaling of the garment to the wearer. The document concludes by promoting Avantika University's design program which provides both theoretical and practical training in working with these elements.

1. Elements of design in clothing
Design College In India | Avantika University

2. Designing of apparels is one of the most preferred roles in
fashion designing. However, garment design is an intricate
process. The designer needs to select the right blend of
color, texture, hemline, thread, fabric, etc. It is a pre-
requisite for the designer to be aware of the elements and
principles of design in order to invent showstopper designs.
Elements of design in clothing

3. The various elements of design play a pivotal role in
designing of clothes, fashion accessories, footwear, etc.
Though the color, texture, pattern or design of clothing is
affected by cultural or social attributes from place to place,
some elements always remain the same. The basic elements
of design in clothing are as follows:

4. Design lines in a garment never fail to highlight a wearer’s
waistline, hemline as well as the neckline. For faultless
creation of visual dimensions in a garment, design lines are
categorized as straight lines which can be placed
diagonally, horizontally or vertically; and curved lines which
are either gently curved or spherical.
Design Line

5. To exemplify the perfect figure of the wearer, curved lines
are generally used. On the other hand, horizontal lines are
used to augment wearer’s broad and bold look. However,
different lines must be used in a fair proportion.

6. The sophistication of a wearer is enhanced when a feature
of his/her garment is highlighted thereby defining her/her
persona and lifestyle. When one of the elements of design
is given more weightage than others to create a thoughtful
and eye-catching look of the garment, it is termed as
emphasis. A collar in a denim jacket, the corset or a contrast
band on the waistline of a garment, are some examples of
emphasis.
Emphasis

7. Pattern and prints convert a minimalistic garment into a
trendy one. While designing, taking fabric prints into
consideration can be very advantageous and can even give
an innovative as well as sophisticated look to the old
discarded patterns.
Fabric Prints and Patterns

8. In order to allow a garment to stand out from others, there
must be unity among its elements such as rhythm,
proportion, emphasis and balance. Every element must be
competent enough to augment the properties of other
elements. Apart from unity, proportion is equally imperative
as an element of design in clothing. It is responsible to form
a rapport between the garment’s component (which
includes its scale and size) and the wearer’s size.
Unity and Proportaion

9. So these were some of the elements of design in
clothing. At Avantika University, we train our future
designers to create amazing designs by a perfect
amalgamation of design elements. A part of the reputed IT
Group, it is India’s first and only design-centric university. It
houses design, engineering and architecture colleges. Its
design college is among the top design colleges in India
bestowed to its top-notch quality education and best in class
faculty.

10. We provide theoretical knowledge to the candidates along
with giving them hands-on experience. That is why our
candidates are immediately absorbed in the industry after
the completion of course. So, apply for admission at
Avantika University right away and study at one of the best
design colleges in India.

11. Conclusion
Avantika University is the MIT Institute of Design in Ujjain,
MP. It follows a unique learning approach where the
students are encouraged to think out of the box. Avantika
University is the part of reputed MIT Pune.

12. THANK YOU