This presentation was a prelude to our #ET13 presentation, so I thought it might be helpful. @automatemkt

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Agile & Aware Marketing
Jeremy Mason, Marketing Operations
Precor Incorporated

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Contents
• Me
• Start with Program Integration
• Segmentation for Best Results
• Premium Content + Progressive Disclosure
• Nurturing + Content Marketing = Sustainable Funnel

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Me
• 13 Years (7 Cloud) CRM + Marketing Automation
• Two-Time Pardot Customer
• ROI Obsessed
• @automatemkt

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Start with Integration (Sample Ecosystem)

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Segmentation for Best Results
• Short Forms + Automation
• Behavioral Triggers for Engagement Level
• Email Lists from Score-Based Rating
• Rep Reaction and Age
46% SQL/Wins
•Area Code = California
•Active this week
•Score > 50
•Prefers Customer Evidence
•Visited Strength Microsite

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Premium Content + Progressive Disclosure
• Write Big, Non-Branded and Relevant
• Lead-in with Small Pieces
• Social Links to Blog
• SlideShare
• SEM
• Infographics
• Follow-Up with Progressive Drip
• Webinar
• WhitePaper PDF
• Product Line Video
• Demo Offer

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Nurturing + Content = Sustainable Funnel*
Asset
Alignment
Web Slides Social Blog Video Webinar
Inquiry
MQL
SAL
SQL
Customer
Nurturing
*Please do not reuse this slide without express permission.