There is a good bit of talk about aligning sales and marketing these days. This all sounds great, right? But, how is this all put into play and managed? Enter - marketing automation.
Join Derek Grant, Director of Sales at Pardot, a salesforce.com company, for an overview of how marketing automation can help your sales and marketing teams work together to increase lead and opportunity numbers and quality and ultimately help improve your company's bottom line. You will learn:
- What today's lead landscape looks like for sales and marketing
- How you can use Salesforce.com and Pardot to improve lead management and assignment
- How nurturing programs can be used to help improve sales performance