Experience at the edge of the network - Interact London 2014

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Alberta Soranzo

The ‘last-mile problem’ calls the last mile of any network, or its edge, the hardest to reach. Ubiquitous mobile computing has extended the edge of the internet beyond desktop computers and transformed it into a living, dynamic target that is constantly changing and shifting as people move about and carry the digital world into the physical one. Our smart devices, however, are essentially oblivious as to their context and their location, and experiences break right at the very seams we strive to make smoother. What if there were a technology that allowed our devices to see their surroundings and enabled us to design experiences that truly span channels from end to end? The technology is already here and I set out to explore a new way of thinking about experience design that takes into consideration the possibilities offered by a newly visible ‘edge of the network.’ Interact London 2014 October 9-10, 2014 - Royal Institute of British Architects Slide 31 video - https://www.youtube.com/watch?v=mC73XKSnB3I Slide 33 video - https://www.youtube.com/watch?v=mEay3buozhM Slide 35 video - https://www.youtube.com/watch?v=OnjIh1E_gXI

Interact London
London, October 9-10 2014
Experience
at the edge of the network
alberta soranzo | @albertatrebla | wearefriday.com `
CC image: flickr.com/photos/brenthensarling/2119292515

CC image: flickr.com/photos/jurvetson/536728722 CC image: lickr.com/photos/daniandgeorge/14895849623

the last mile problem

context

CC image: flickr.com/photos/brenthensarling/2119292515

Logos and images © DSG Retail Limited 2012.

it’s not about seamless

CC image: flickr.com/photos/celestemarie/5325061408

but smooth seams

CC image: flickr.com/photos/chimrisatogpeh: esrh_ojups.tsinh/u7g3a8s0to1r7e5.c8o6m6

edge of the what?

CC image: flickr.com/photos/field_walsh/167479887

CC image: flickr.com/photos/cowfish/168824518

smart devices

CC image: flickr.com/photos/justininsd/6325582329

CC image: flickr.com/photos/chrisbartle/6914762902

CC image: flickr.com/photos/haglundc/4736600901

CC image: lickr.com/photos/dgjones/3263816589

CC image: flickr.com/photos/11561957@N06/4991116351

why does it matter?

CC image: flickr.com/photos/crazycups/3250141081

CC image: flickr.com/photos/14687859@N00/258880499

readable signs

logos and images © 2014 Tile Inc.,

logos and images © 2014 Tile Inc.,

logos and images © 2014 Tile Inc.,

logos and images © 2012-2014 © by Estimote, Inc

new experiences

CC image: flickr.com/photos/grahams__flickr/504362529

image: airportsinternational.com/

images: getshortwave.com and techcrunch.com

better experiences

images: rubenshuis.be and estimote.com

CC image: flickr.com/photos/askpang/2413348284

CC image: http://mediacentre.heathrowairport.com/

a couple of thoughts

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logos and images © all registered trademarks or trademarks are property of their respective owners

logos and images © indoors

CC image: lickr.com/photos/damianmoore/5991380531

thank you
alberta soranzo | @albertatrebla
alberta.soranzo@wearefriday.com | wearefriday.com

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Experience at the edge of the network - Interact London 2014

1. Interact London London, October 9-10 2014 Experience at the edge of the network alberta soranzo | @albertatrebla | wearefriday.com ` CC image: flickr.com/photos/brenthensarling/2119292515

2.

3. CC image: flickr.com/photos/jurvetson/536728722 CC image: lickr.com/photos/daniandgeorge/14895849623

4. the last mile problem

5.

7.

8. CC image: flickr.com/photos/brenthensarling/2119292515

9. Logos and images © DSG Retail Limited 2012.

10. it’s not about seamless

11. CC image: flickr.com/photos/celestemarie/5325061408

12. but smooth seams

13. CC image: flickr.com/photos/chimrisatogpeh: esrh_ojups.tsinh/u7g3a8s0to1r7e5.c8o6m6

14. edge of the what?

15. CC image: flickr.com/photos/field_walsh/167479887

16. CC image: flickr.com/photos/cowfish/168824518

17. smart devices

18. CC image: flickr.com/photos/justininsd/6325582329

19. CC image: flickr.com/photos/chrisbartle/6914762902

20. CC image: flickr.com/photos/haglundc/4736600901

21. CC image: lickr.com/photos/dgjones/3263816589

22. CC image: flickr.com/photos/11561957@N06/4991116351

23. why does it matter?

24. CC image: flickr.com/photos/crazycups/3250141081

25. CC image: flickr.com/photos/14687859@N00/258880499

26. readable signs

27. logos and images © 2014 Tile Inc.,

28. logos and images © 2014 Tile Inc.,

29. logos and images © 2014 Tile Inc.,

30. logos and images © 2012-2014 © by Estimote, Inc

31.

32. new experiences

33.

34. CC image: flickr.com/photos/grahams__flickr/504362529

35.

36. image: airportsinternational.com/

37. images: getshortwave.com and techcrunch.com

38. better experiences

39. images: rubenshuis.be and estimote.com

40. CC image: flickr.com/photos/askpang/2413348284

41. CC image: http://mediacentre.heathrowairport.com/

42. a couple of thoughts

43. CC image: flickr.com/photos/mtsofan/7905622718

44. logos and images © all registered trademarks or trademarks are property of their respective owners

45. logos and images © indoors

46.

47. CC image: lickr.com/photos/damianmoore/5991380531

48. thank you alberta soranzo | @albertatrebla alberta.soranzo@wearefriday.com | wearefriday.com