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8° Summit Architettura dell’Informazione 
Bologna, 7-8 Novembre 2014 
Esperienza 
ai confini della rete 
alberta soranzo | @albertatrebla | wearefriday.com ` 
CC image: flickr.com/photos/brenthensarling/2119292515
the last mile problem
CC image: wikipedia.org/wiki/Serving_area_interface
context
CC image: flickr.com/photos/brenthensarling/2119292515
Logos and images © DSG Retail Limited 2012.
it’s not about seamless
CC image: flickr.com/photos/celestemarie/5325061408
but smooth seams
image: shop.shugastore.com
the edge of the what?
CC image: flickr.com/photos/field_walsh/167479887
CC image: flickr.com/photos/ilfattoquotidiano/6802983414
smart devices
CC image: flickr.com/photos/justininsd/6325582329
CC image: flickr.com/photos/chrisbartle/6914762902
CC image: flickr.com/photos/haglundc/4736600901
CC image: flickr.com/photos/electropod/5620212022
image: http://centotrattorie.com
why does it matter?
CC image: flickr.com/photos/crazycups/3250141081
CC image: flickr.com/photos/14687859@N00/258880499
readable signs
logos and images © 2014 Tile Inc.,
logos and images © 2014 Tile Inc.,
logos and images © 2014 Tile Inc.,
logos and images © 2012-2014 © by Estimote, Inc
new experiences
image courtesy of Daniela Costantini @lallodola
image: airportsinternational.com/
images: getshortwave.com and techcrunch.com
images: getshortwave.com and techcrunch.com
different experiences
images: rubenshuis.be and estimote.com
CC image: flickr.com/photos/bebouchard/395303527
a couple of thoughts
CC image: flickr.com/photos/mtsofan/7905622718
logos and images © all registered trademarks or trademarks are property of their respective owners
logos and images © all registered trademarks or trademarks are property of their respective owners
logos and images © indoors
CC image: flickr.com/photos/lorenzoclick/13965954781
thank you! 
alberta soranzo | @albertatrebla 
alberta.soranzo@wearefriday.com | wearefriday.com

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