4. States had discretion
over presidential selection
Office designed with
Washington in mind;
No real details included
Office above partisan
politics; Leaders acting in
national interest
5.
6. The House
Allotted based on proportional representation
Entire House up for election every two years
The Senate
Each state has two senators, regardless of size
Seventeenth Amendment provided for direct
election of the Senate
Terms are staggered
7.
8.
9.
10. “Hard Money”: Money given directly to candidates; amounts limited by election laws
“Soft Money”: Unregulated dollars given by parties or individuals for
“electioneering activities,” that do not directly support candidates.
11.
12. Swing states are colored on the U.S. map and table.
They can “flip,” changing support for Republican or Democratic
nominees depending on the election.
They are valuable by candidates and their campaigns.
13. Microtargeting refers to when a campaign tailors specifics ads to
certain demographic groups (e.g. women, the elderly, young
people) in an attempt to get them to vote for their candidate.
14. Valence Issue: Issues that most voters agree on
(e.g. honesty in govt., a strong economy)
Position Issue: Issues on which most voters
differ in their perspectives (e.g. health care)
Wedge Issue: Controversial issue candidates
use to drive “wedge” between other party
Example: Republican trying get Democrats who may
be anti-abortion to vote for him instead of Obama
15.
16. The Economy
What is the condition of the economy?
Presidential Popularity
How popular is the sitting president?
Incumbent Party’sTime in Office
How long has the incumbent party controlled
theWhite House?
23. COATTAIL EFFECT
Ability of presidential
candidates to attract
voters and support to
other candidates of their
party in different races
(e.g. Congress)
