Google places webinar


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Google places webinar

  1. 2. We own the Internet ... Seriously!
  2. 3. Not all searches bring up Google Places.
  3. 4. Cannot really tell how effective it is...
  4. 5. Confusing Data...
  5. 7. Patients/clients can write a positive review...
  6. 8. Patients/clients can write a negative review...
  7. 9. Or a lot of negative reviews...
  8. 10. Let’s Get Serious! <ul><li> conducted a study that showed, &quot;39% of search engine users believe that the companies whose websites are returned among the top search results are the leaders in their field.&quot; </li></ul><ul><ul><li>Whether we admit it, we all </li></ul></ul><ul><ul><li>find ourselves falling into </li></ul></ul><ul><ul><li>this mindset. </li></ul></ul>
  9. 12. Some Data to Chew On...
  10. 13. Still Chewing? According to comScore 's Gillian Heltai: 25% of mobile users conduct searches on their phone, making search the top activity on mobile browsers. 40% of all mobile users access local content, while 75% of Smartphone users access local content.
  11. 14. Bright Local Study
  12. 15. Bright Local Study continued...
  13. 16. Beginner Strategies Intermediate Strategies Expert Strategies
  14. 17. So How Do I Take Advantage of My Local Listing? Part 1: The Basics
  15. 18. Step 1 Claiming your listing If you presently do not have a Google Places page, you must create one with a Gmail account.
  16. 20. <ul><ul><li>Google will text your verification or send you a post card with a </li></ul></ul><ul><ul><li>PIN number on it (it can take up to two weeks to get your post </li></ul></ul><ul><ul><li>card). </li></ul></ul><ul><ul><li>Most registrations these days are done as post cards to make sure you are at that physical location. </li></ul></ul>
  17. 22. Step 2 Fill Out ALL of the Information <ul><ul><li>Make sure the data on your Google Local listing is correct. </li></ul></ul><ul><ul><li>For best results, your address should be the same here as </li></ul></ul><ul><ul><li>on your website (i.e. Avenue shouldn't be Ave on another </li></ul></ul><ul><ul><li>location). </li></ul></ul><ul><ul><li>Does it match up with the information on your website? </li></ul></ul><ul><ul><li>Social Media pages, etc.? Google crawls through </li></ul></ul><ul><ul><li>everything, continuity ensures success. </li></ul></ul>
  18. 23. Step 3 Fill in every blank you can.
  19. 24. Make sure you fill out: Your address, categories that make sense, hours, and description.
  20. 29. Seriously.
  21. 30. Basic checklist
  22. 31. Before you get all tangled up in the web...
  23. 32. You cannot control... <ul><li>The 'at a glance' option Transit information </li></ul>
  24. 33. So What Do I Do Now? Part 2: Taking it to the Next Level Intermediate Techniques
  25. 35. <ul><ul><li>“ Do not create listings at locations where the business does </li></ul></ul><ul><ul><li>not physically exist. P.O. Boxes are not considered accurate </li></ul></ul><ul><ul><li>physical locations. Listings submitted with P.O. Box </li></ul></ul><ul><ul><li>addresses will be removed.” ~ Google </li></ul></ul>Step 1 Every Location Should Have a Listing!
  26. 37. Step 2 Every Partner Should Have a Listing! <ul><ul><li>“ Businesses with multiple specializations, such as law firms </li></ul></ul><ul><ul><li>and doctors, should not create multiple listings to cover all of </li></ul></ul><ul><ul><li>their specialties. You may create one listing per practitioner, </li></ul></ul><ul><ul><li>and one listing for the hospital or clinic at large.” ~ Google </li></ul></ul>
  27. 39. Google loves LINKS! <ul><ul><li>Even in the post-Panda Era, Google still values links. </li></ul></ul><ul><ul><li>Google gives you a link on your Places page! Use it on your </li></ul></ul><ul><ul><li>website, Social Media sites, blog posts. </li></ul></ul><ul><ul><li>Don't put your link on sites that have nothing to do with you or the services your provide.   </li></ul></ul><ul><ul><li>Relevancy is still key. </li></ul></ul>
  28. 41. Google <ul><ul><li>Did not create your Local Page out of thin air. </li></ul></ul><ul><ul><li>Google relied upon its spiders and bots to crawl the </li></ul></ul><ul><ul><li>Internet to generate Places pages. </li></ul></ul><ul><ul><li>Help Google and give it more sources of </li></ul></ul><ul><ul><li>information on your business! </li></ul></ul>
  29. 42. Leverage Additional Listings... <ul><ul><li>Are you on: </li></ul></ul><ul><ul><li>Bing Local? </li></ul></ul><ul><ul><li>Yahoo Local? </li></ul></ul><ul><ul><li>City Search? </li></ul></ul><ul><ul><li>Angie's List? </li></ul></ul><ul><ul><li>Leave bread crumbs for Google! </li></ul></ul><ul><ul><li>If you can add photos or videos on other review sites, do it! </li></ul></ul><ul><ul><li>Google loves to think it has discovered new data, and will </li></ul></ul><ul><ul><li>value it more than owner submitted information. </li></ul></ul>
  30. 43. Google Bread Crumbs...
  31. 44. Above and Beyond! <ul><ul><li>Make sure you go after additional local listings such as: </li></ul></ul><ul><ul><li>Yellow Pages </li></ul></ul><ul><ul><li>Super Pages </li></ul></ul><ul><ul><li>Insider Pages </li></ul></ul><ul><ul><li>Dex Knows </li></ul></ul><ul><ul><li>Yellow Bot </li></ul></ul><ul><ul><li>Kudzu </li></ul></ul><ul><ul><li>Vitals  </li></ul></ul><ul><ul><li>BBB </li></ul></ul>
  32. 45. Why Your Results Won't Improve? <ul><ul><li>Time - It takes a long time to go through the various directories and ensure the data is similar and accurate. </li></ul></ul><ul><ul><li>It takes time creating multiple user accounts. </li></ul></ul><ul><ul><li>Once you have the listings, it is hard not to spam them. </li></ul></ul>
  33. 46. Do Not... <ul><ul><li>Write your own reviews - End users can tell and so can Google. </li></ul></ul><ul><ul><li>The Local listings are Google's most policed properties the Google Places forum is filled with business owners trying to figure out why they were deleted. Stick with white hat principles and you won’t have to worry. </li></ul></ul>
  34. 47. A higher level of thinking... Final thoughts Advanced Techniques
  35. 48. Tebowing Critically...
  36. 49. Thinking! Not Tebowing! Not every Denver Bronco fan is a Tebow fan.  I also dislike Tebow as a football player, but not as a human.  Why is it always an attack on Tebow's character when you say he isn't the prototypical model of success for a QB?
  37. 50. Critical Thinking!
  38. 51. Next level
  39. 52. Google Loves User Submitted Information <ul><ul><li>Would it be hard to get happy clients to upload information about your practice? </li></ul></ul><ul><ul><li>Would it be hard to get happy clients to submit photos or videos? </li></ul></ul><ul><ul><li>From our research, those reviews with more trusted Google user interaction, the better rankings they get. </li></ul></ul><ul><ul><li>How can you get users to participate without it being spam? </li></ul></ul>
  40. 54. Google Loves TRUSTED SOURCES OF INFORMATION THE MOST! <ul><ul><li>Google is popular because it produces quality returns to your inquiry. </li></ul></ul><ul><ul><li>From my research Google favors known reviewers! </li></ul></ul><ul><ul><li>The more someone reviews a local business, the more weight their review has </li></ul></ul><ul><ul><li>How can you get users to participate without it being spam? </li></ul></ul>
  41. 56. Q & A <ul><ul><li>Well not really more, but time to answer questions and give away the last prize! </li></ul></ul>
  42. 57. Conculsion <ul><ul><li>When in doubt, refer to the Google guidelines! </li></ul></ul>
  43. 58. Thanks for coming! Feel free to email me [email_address] or give me a call at 303-396-1211 to discuss anything marketing related!