Tends, styles, manufacturing, trends in fibres and fabrics,changes in the pattern of shopping

1. TRENDS IN THE MARKETING ENVIRONMENT
By
J.ATHIRSTAM, M.Sc., M.Phil.,
D.C.D.D.M.,

2. TRENDS
 Fashion can change very quickly and go
from one extreme to another whereas trends
in clothing fashion tend to be slower and
build upon themselves rather than ignore
what went before.

3. STYLES AND CONSUMER PREFERENCES
 Consumers who are always interested in
high fashion there has been a noticeable
move away from status and image dressing.
Consumers requiring more understated
styles that combine realism, comfort and
practicality. Changing work and lifestyles,
with more time for leisure pursuits, are
speeding the change from formal wear to a
more casual look and sports wear.

4. MANUFACTURING
 Retailers are increasingly under pressure to
carry less stock in the interests of greater
efficiency, and to offer the customer more
choice, more often. The suppliers are
required to deliver shorter runs of
merchandise more frequently than in the
past.

5. TRENDS IN FIBRES AND FABRICS
 Performance and versatility are becoming
increasingly important. Customers are
beginning to seek out specially engineered
high-tech, high-performance fibres and
fabrics such as Lycra and the tactile fabrics
and ask for them by name. They are looking
for fabrics to fulfill not only a fashion or style
function, but also a clearly defined
performance need.

6. CHANGES IN THE PATTERN OF SHOPPING
 The trends is towards large drive to shopping
malls and complexes. This shopping trend is
supplemented by the growth in catalogues
and may be joined by a move towards
electronic shopping.

7. THANKYOU