SlideShare a Scribd company logo
TRENDS IN THE MARKETING ENVIRONMENT
By
J.ATHIRSTAM, M.Sc., M.Phil.,
D.C.D.D.M.,
TRENDS
 Fashion can change very quickly and go
from one extreme to another whereas trends
in clothing fashion tend to be slower and
build upon themselves rather than ignore
what went before.
STYLES AND CONSUMER PREFERENCES
 Consumers who are always interested in
high fashion there has been a noticeable
move away from status and image dressing.
Consumers requiring more understated
styles that combine realism, comfort and
practicality. Changing work and lifestyles,
with more time for leisure pursuits, are
speeding the change from formal wear to a
more casual look and sports wear.
MANUFACTURING
 Retailers are increasingly under pressure to
carry less stock in the interests of greater
efficiency, and to offer the customer more
choice, more often. The suppliers are
required to deliver shorter runs of
merchandise more frequently than in the
past.
TRENDS IN FIBRES AND FABRICS
 Performance and versatility are becoming
increasingly important. Customers are
beginning to seek out specially engineered
high-tech, high-performance fibres and
fabrics such as Lycra and the tactile fabrics
and ask for them by name. They are looking
for fabrics to fulfill not only a fashion or style
function, but also a clearly defined
performance need.
CHANGES IN THE PATTERN OF SHOPPING
 The trends is towards large drive to shopping
malls and complexes. This shopping trend is
supplemented by the growth in catalogues
and may be joined by a move towards
electronic shopping.
THANKYOU

More Related Content

Similar to Trends in the marketing environment

The Fashion Cycle 97 2003
The Fashion Cycle 97 2003The Fashion Cycle 97 2003
The Fashion Cycle 97 2003
FNian
 
Apparelproductdevelopmentanoverviewof
ApparelproductdevelopmentanoverviewofApparelproductdevelopmentanoverviewof
Apparelproductdevelopmentanoverviewof
NIFT
 
Threads of Change - Future of USA Sustainable Clothing Suppliers.pptx
Threads of Change - Future of USA Sustainable Clothing Suppliers.pptxThreads of Change - Future of USA Sustainable Clothing Suppliers.pptx
Threads of Change - Future of USA Sustainable Clothing Suppliers.pptx
Clothing manufacturers
 
The Art of Slow Fashion Embracing Quality Over Quantity
The Art of Slow Fashion Embracing Quality Over QuantityThe Art of Slow Fashion Embracing Quality Over Quantity
The Art of Slow Fashion Embracing Quality Over Quantity
fashion00123
 
The-Future-of-Fashion-Why-Fashion-Designing-is-a-Career-of-Endless-Possibilities
The-Future-of-Fashion-Why-Fashion-Designing-is-a-Career-of-Endless-PossibilitiesThe-Future-of-Fashion-Why-Fashion-Designing-is-a-Career-of-Endless-Possibilities
The-Future-of-Fashion-Why-Fashion-Designing-is-a-Career-of-Endless-Possibilities
Attitude Tally Academy
 
Sustainable Fashion The Future of Style
Sustainable Fashion The Future of StyleSustainable Fashion The Future of Style
Sustainable Fashion The Future of Style
fashion00123
 
Sustainable Fashion
Sustainable FashionSustainable Fashion
Sustainable Fashion
Dr.Richa Srivastava
 
USA Clothing Industry is Shifting Towards Sustainable Practices.pptx
USA Clothing Industry is Shifting Towards Sustainable Practices.pptxUSA Clothing Industry is Shifting Towards Sustainable Practices.pptx
USA Clothing Industry is Shifting Towards Sustainable Practices.pptx
Clothing manufacturers
 
Types of corporate clothing revised
Types of corporate clothing   revisedTypes of corporate clothing   revised
Types of corporate clothing revised
Mellissa Potts
 
Fast Fashion vs Slow Fashion.pdf
Fast Fashion vs Slow Fashion.pdfFast Fashion vs Slow Fashion.pdf
Fast Fashion vs Slow Fashion.pdf
marketingcelestialfi
 
ecofriendly clothes
ecofriendly clothesecofriendly clothes
ecofriendly clothes
palison
 
Catalysts for sustainable clothing consumption: New value propositions for ov...
Catalysts for sustainable clothing consumption: New value propositions for ov...Catalysts for sustainable clothing consumption: New value propositions for ov...
Catalysts for sustainable clothing consumption: New value propositions for ov...
Kyungeun Sung
 
Dive into the Ethical Apparel Manufacturers in the USA.pptx
Dive into the Ethical Apparel Manufacturers in the USA.pptxDive into the Ethical Apparel Manufacturers in the USA.pptx
Dive into the Ethical Apparel Manufacturers in the USA.pptx
Clothing manufacturers
 
Reasons To Invest In Sustainable Workwear.pptx
Reasons To Invest In Sustainable Workwear.pptxReasons To Invest In Sustainable Workwear.pptx
Reasons To Invest In Sustainable Workwear.pptx
Unitoapparel123
 
The Future of Fashion Exploring the Latest Trends, Materials, and Technologie...
The Future of Fashion Exploring the Latest Trends, Materials, and Technologie...The Future of Fashion Exploring the Latest Trends, Materials, and Technologie...
The Future of Fashion Exploring the Latest Trends, Materials, and Technologie...
Max Leron
 
From Concept to Creation - The Creative Process of USA Clothing Manufacturers
From Concept to Creation - The Creative Process of USA Clothing ManufacturersFrom Concept to Creation - The Creative Process of USA Clothing Manufacturers
From Concept to Creation - The Creative Process of USA Clothing Manufacturers
Clothing manufacturers
 
Agility And Responsiveness Managing Fashion Supply Chain
Agility And Responsiveness Managing Fashion Supply ChainAgility And Responsiveness Managing Fashion Supply Chain
Agility And Responsiveness Managing Fashion Supply Chain
Aaron Anyaakuu
 
Sustainable Fashion
Sustainable FashionSustainable Fashion
Sustainable Fashion
YuktiSoni1
 
green.pdf
green.pdfgreen.pdf
Fine Fabric Stores
Fine Fabric StoresFine Fabric Stores
Fine Fabric Stores
rexfabricsflorida6
 

Similar to Trends in the marketing environment (20)

The Fashion Cycle 97 2003
The Fashion Cycle 97 2003The Fashion Cycle 97 2003
The Fashion Cycle 97 2003
 
Apparelproductdevelopmentanoverviewof
ApparelproductdevelopmentanoverviewofApparelproductdevelopmentanoverviewof
Apparelproductdevelopmentanoverviewof
 
Threads of Change - Future of USA Sustainable Clothing Suppliers.pptx
Threads of Change - Future of USA Sustainable Clothing Suppliers.pptxThreads of Change - Future of USA Sustainable Clothing Suppliers.pptx
Threads of Change - Future of USA Sustainable Clothing Suppliers.pptx
 
The Art of Slow Fashion Embracing Quality Over Quantity
The Art of Slow Fashion Embracing Quality Over QuantityThe Art of Slow Fashion Embracing Quality Over Quantity
The Art of Slow Fashion Embracing Quality Over Quantity
 
The-Future-of-Fashion-Why-Fashion-Designing-is-a-Career-of-Endless-Possibilities
The-Future-of-Fashion-Why-Fashion-Designing-is-a-Career-of-Endless-PossibilitiesThe-Future-of-Fashion-Why-Fashion-Designing-is-a-Career-of-Endless-Possibilities
The-Future-of-Fashion-Why-Fashion-Designing-is-a-Career-of-Endless-Possibilities
 
Sustainable Fashion The Future of Style
Sustainable Fashion The Future of StyleSustainable Fashion The Future of Style
Sustainable Fashion The Future of Style
 
Sustainable Fashion
Sustainable FashionSustainable Fashion
Sustainable Fashion
 
USA Clothing Industry is Shifting Towards Sustainable Practices.pptx
USA Clothing Industry is Shifting Towards Sustainable Practices.pptxUSA Clothing Industry is Shifting Towards Sustainable Practices.pptx
USA Clothing Industry is Shifting Towards Sustainable Practices.pptx
 
Types of corporate clothing revised
Types of corporate clothing   revisedTypes of corporate clothing   revised
Types of corporate clothing revised
 
Fast Fashion vs Slow Fashion.pdf
Fast Fashion vs Slow Fashion.pdfFast Fashion vs Slow Fashion.pdf
Fast Fashion vs Slow Fashion.pdf
 
ecofriendly clothes
ecofriendly clothesecofriendly clothes
ecofriendly clothes
 
Catalysts for sustainable clothing consumption: New value propositions for ov...
Catalysts for sustainable clothing consumption: New value propositions for ov...Catalysts for sustainable clothing consumption: New value propositions for ov...
Catalysts for sustainable clothing consumption: New value propositions for ov...
 
Dive into the Ethical Apparel Manufacturers in the USA.pptx
Dive into the Ethical Apparel Manufacturers in the USA.pptxDive into the Ethical Apparel Manufacturers in the USA.pptx
Dive into the Ethical Apparel Manufacturers in the USA.pptx
 
Reasons To Invest In Sustainable Workwear.pptx
Reasons To Invest In Sustainable Workwear.pptxReasons To Invest In Sustainable Workwear.pptx
Reasons To Invest In Sustainable Workwear.pptx
 
The Future of Fashion Exploring the Latest Trends, Materials, and Technologie...
The Future of Fashion Exploring the Latest Trends, Materials, and Technologie...The Future of Fashion Exploring the Latest Trends, Materials, and Technologie...
The Future of Fashion Exploring the Latest Trends, Materials, and Technologie...
 
From Concept to Creation - The Creative Process of USA Clothing Manufacturers
From Concept to Creation - The Creative Process of USA Clothing ManufacturersFrom Concept to Creation - The Creative Process of USA Clothing Manufacturers
From Concept to Creation - The Creative Process of USA Clothing Manufacturers
 
Agility And Responsiveness Managing Fashion Supply Chain
Agility And Responsiveness Managing Fashion Supply ChainAgility And Responsiveness Managing Fashion Supply Chain
Agility And Responsiveness Managing Fashion Supply Chain
 
Sustainable Fashion
Sustainable FashionSustainable Fashion
Sustainable Fashion
 
green.pdf
green.pdfgreen.pdf
green.pdf
 
Fine Fabric Stores
Fine Fabric StoresFine Fabric Stores
Fine Fabric Stores
 

Recently uploaded

How to Create a More Engaging and Human Online Learning Experience
How to Create a More Engaging and Human Online Learning Experience How to Create a More Engaging and Human Online Learning Experience
How to Create a More Engaging and Human Online Learning Experience
Wahiba Chair Training & Consulting
 
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skillsspot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
haiqairshad
 
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptxPengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Fajar Baskoro
 
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptxChapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Denish Jangid
 
A Independência da América Espanhola LAPBOOK.pdf
A Independência da América Espanhola LAPBOOK.pdfA Independência da América Espanhola LAPBOOK.pdf
A Independência da América Espanhola LAPBOOK.pdf
Jean Carlos Nunes Paixão
 
Hindi varnamala | hindi alphabet PPT.pdf
Hindi varnamala | hindi alphabet PPT.pdfHindi varnamala | hindi alphabet PPT.pdf
Hindi varnamala | hindi alphabet PPT.pdf
Dr. Mulla Adam Ali
 
Film vocab for eal 3 students: Australia the movie
Film vocab for eal 3 students: Australia the movieFilm vocab for eal 3 students: Australia the movie
Film vocab for eal 3 students: Australia the movie
Nicholas Montgomery
 
Temple of Asclepius in Thrace. Excavation results
Temple of Asclepius in Thrace. Excavation resultsTemple of Asclepius in Thrace. Excavation results
Temple of Asclepius in Thrace. Excavation results
Krassimira Luka
 
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdfবাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
eBook.com.bd (প্রয়োজনীয় বাংলা বই)
 
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdfANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
Priyankaranawat4
 
IGCSE Biology Chapter 14- Reproduction in Plants.pdf
IGCSE Biology Chapter 14- Reproduction in Plants.pdfIGCSE Biology Chapter 14- Reproduction in Plants.pdf
IGCSE Biology Chapter 14- Reproduction in Plants.pdf
Amin Marwan
 
Constructing Your Course Container for Effective Communication
Constructing Your Course Container for Effective CommunicationConstructing Your Course Container for Effective Communication
Constructing Your Course Container for Effective Communication
Chevonnese Chevers Whyte, MBA, B.Sc.
 
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
Nguyen Thanh Tu Collection
 
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective UpskillingYour Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Excellence Foundation for South Sudan
 
How to Setup Warehouse & Location in Odoo 17 Inventory
How to Setup Warehouse & Location in Odoo 17 InventoryHow to Setup Warehouse & Location in Odoo 17 Inventory
How to Setup Warehouse & Location in Odoo 17 Inventory
Celine George
 
Gender and Mental Health - Counselling and Family Therapy Applications and In...
Gender and Mental Health - Counselling and Family Therapy Applications and In...Gender and Mental Health - Counselling and Family Therapy Applications and In...
Gender and Mental Health - Counselling and Family Therapy Applications and In...
PsychoTech Services
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
Nguyen Thanh Tu Collection
 
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
PECB
 
Mule event processing models | MuleSoft Mysore Meetup #47
Mule event processing models | MuleSoft Mysore Meetup #47Mule event processing models | MuleSoft Mysore Meetup #47
Mule event processing models | MuleSoft Mysore Meetup #47
MysoreMuleSoftMeetup
 
Walmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdfWalmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdf
TechSoup
 

Recently uploaded (20)

How to Create a More Engaging and Human Online Learning Experience
How to Create a More Engaging and Human Online Learning Experience How to Create a More Engaging and Human Online Learning Experience
How to Create a More Engaging and Human Online Learning Experience
 
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skillsspot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
 
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptxPengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptx
 
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptxChapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptx
 
A Independência da América Espanhola LAPBOOK.pdf
A Independência da América Espanhola LAPBOOK.pdfA Independência da América Espanhola LAPBOOK.pdf
A Independência da América Espanhola LAPBOOK.pdf
 
Hindi varnamala | hindi alphabet PPT.pdf
Hindi varnamala | hindi alphabet PPT.pdfHindi varnamala | hindi alphabet PPT.pdf
Hindi varnamala | hindi alphabet PPT.pdf
 
Film vocab for eal 3 students: Australia the movie
Film vocab for eal 3 students: Australia the movieFilm vocab for eal 3 students: Australia the movie
Film vocab for eal 3 students: Australia the movie
 
Temple of Asclepius in Thrace. Excavation results
Temple of Asclepius in Thrace. Excavation resultsTemple of Asclepius in Thrace. Excavation results
Temple of Asclepius in Thrace. Excavation results
 
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdfবাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
 
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdfANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
 
IGCSE Biology Chapter 14- Reproduction in Plants.pdf
IGCSE Biology Chapter 14- Reproduction in Plants.pdfIGCSE Biology Chapter 14- Reproduction in Plants.pdf
IGCSE Biology Chapter 14- Reproduction in Plants.pdf
 
Constructing Your Course Container for Effective Communication
Constructing Your Course Container for Effective CommunicationConstructing Your Course Container for Effective Communication
Constructing Your Course Container for Effective Communication
 
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
 
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective UpskillingYour Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective Upskilling
 
How to Setup Warehouse & Location in Odoo 17 Inventory
How to Setup Warehouse & Location in Odoo 17 InventoryHow to Setup Warehouse & Location in Odoo 17 Inventory
How to Setup Warehouse & Location in Odoo 17 Inventory
 
Gender and Mental Health - Counselling and Family Therapy Applications and In...
Gender and Mental Health - Counselling and Family Therapy Applications and In...Gender and Mental Health - Counselling and Family Therapy Applications and In...
Gender and Mental Health - Counselling and Family Therapy Applications and In...
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
 
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
 
Mule event processing models | MuleSoft Mysore Meetup #47
Mule event processing models | MuleSoft Mysore Meetup #47Mule event processing models | MuleSoft Mysore Meetup #47
Mule event processing models | MuleSoft Mysore Meetup #47
 
Walmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdfWalmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdf
 

Trends in the marketing environment

  • 1. TRENDS IN THE MARKETING ENVIRONMENT By J.ATHIRSTAM, M.Sc., M.Phil., D.C.D.D.M.,
  • 2. TRENDS  Fashion can change very quickly and go from one extreme to another whereas trends in clothing fashion tend to be slower and build upon themselves rather than ignore what went before.
  • 3. STYLES AND CONSUMER PREFERENCES  Consumers who are always interested in high fashion there has been a noticeable move away from status and image dressing. Consumers requiring more understated styles that combine realism, comfort and practicality. Changing work and lifestyles, with more time for leisure pursuits, are speeding the change from formal wear to a more casual look and sports wear.
  • 4. MANUFACTURING  Retailers are increasingly under pressure to carry less stock in the interests of greater efficiency, and to offer the customer more choice, more often. The suppliers are required to deliver shorter runs of merchandise more frequently than in the past.
  • 5. TRENDS IN FIBRES AND FABRICS  Performance and versatility are becoming increasingly important. Customers are beginning to seek out specially engineered high-tech, high-performance fibres and fabrics such as Lycra and the tactile fabrics and ask for them by name. They are looking for fabrics to fulfill not only a fashion or style function, but also a clearly defined performance need.
  • 6. CHANGES IN THE PATTERN OF SHOPPING  The trends is towards large drive to shopping malls and complexes. This shopping trend is supplemented by the growth in catalogues and may be joined by a move towards electronic shopping.