B3: The Economical way to Amplify Your Event: Opportunities & Concerns


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Parallel session B3: The Economical way to Amplify Your Event facilitated by Marieke Guy and Brian Kelly, UKOLN. Workshop given at Institutional Web Management Workshop 2011, University of Reading from Tuesday 26th to Wednesday 27th July 2011.

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B3: The Economical way to Amplify Your Event: Opportunities & Concerns

  1. 1. B3: The Economical Way to Amplify Your Event: Opportunities & Concerns Brian Kelly, UKOLN University of Bath Bath, UK, BA2 7AY UKOLN is supported by: http://iwmw.ukoln.ac.uk/iwmw2011/sessions/guy/ This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat) Acceptable Use Policy Recording this talk, taking photos, discussing the content using Twitter, blogs, etc. is permitted providing distractions to others is minimised. Twitter: http://twitter.com/briankelly/ http://twitter.com/ukwebfocus/ Email: [email_address] Blog: http://ukwebfocus.wordpress.com/ [Automated] Twitter: #iwmw11 #b3
  2. 2. You are free to: copy, share, adapt or re-mix; photograph, film or broadcast; blog, live-blog or post video of this presentation provided that: You attribute the work to its author and respect the rights and licences associated with its components. Idea from Cameron Neylon Slide Concept by Cameron Neylon, who has waived all copyright and related or neighbouring rights. This slide only CCZero . Social Media Icons adapted with permission from originals by Christopher Ross. Original images are available under GPL at: http://www.thisismyurl.com/free-downloads/15-free-speech-bubble-icons-for-popular-websites To be confirmed at end of session
  3. 3. Real-time peer review: 2003 <ul><li>'Hot' or Not? Welcome to real-time peer review </li></ul><ul><li>The keynote speaker was clear. He informed his audience during [the WWW 2003 conference] that none other than Tim Berners-Lee … had first referred to embedded menus as hot links. </li></ul><ul><li>A few minutes later, while the speaker was still in full flow, delegates … learnt that this was not the case, at least as Berners-Lee himself remembers it. </li></ul><ul><li>He had joined the electronic discussion that was accompanying the lecture and in a brief message … stated: &quot;I didn't call them 'hot'. I just called them links.&quot; </li></ul>'Hot' or Not? Welcome to real-time peer review , Paul Shabajee, Times Higher Education Supplement (London), 1 August 2003 History
  4. 4. THE Article - Concerns <ul><li>Potential Negative Aspects: </li></ul><ul><ul><li>“ about 10 per cent of the audience had laptops - one person was heard to say that the noise of tapping keyboards drowned the speaker out at the back of the room. … it can be very distracting having someone typing quickly and reading beside you, rather than watching the speaker” </li></ul></ul><ul><ul><li>“ There can also be a feeling of being excluded … by not being part of a particular online group” </li></ul></ul><ul><ul><li>“ It is probable that the speakers will find it hardest to adjust. It may be disconcerting to know that members of your audience are, as you speak, using the web to look at your CV , past work and checking any data that seems a bit dubious” </li></ul></ul>History
  5. 5. THE Article - Conclusions <ul><li>Conclusions: </li></ul><ul><ul><li>“… these technologies are likely to be beneficial. The added possibilities for collective learning and analysis , comprehensive notes with insights and links , often far more extensive than the speaker might have, are advantages previously unimaginable. </li></ul></ul><ul><ul><li>Perhaps the richest potential lies in the interaction between members of the audience , particularly if you believe that learning and the generation of knowledge are active, engaging and social processes </li></ul></ul>History Emphasis added
  6. 6. Using Networked Technologies To Support Conferences <ul><li>Using networked technologies to support conferences . Kelly, B., Tonkin, E., Shabajee, P. EUNIS 2005 conference </li></ul><ul><ul><li>Described examples </li></ul></ul><ul><ul><li>Outlined benefits </li></ul></ul><ul><ul><li>Provide deployment framework </li></ul></ul>Framework covered policy issues, user needs, technical issues, human & organisational issues
  7. 7. Opportunities <ul><ul><li>Low budget often equals low expectations </li></ul></ul><ul><ul><li>Experiment – try things out </li></ul></ul><ul><ul><li>Free tools appear daily – keep your ear to the ground </li></ul></ul><ul><ul><li>Flip the conference idea on it’s head </li></ul></ul><ul><ul><li>Borrow ideas from others </li></ul></ul><ul><ul><li>Open up your resources to new audiences </li></ul></ul><ul><ul><li>Collaboration opportunities with other departments </li></ul></ul>
  8. 8. Concerns <ul><ul><li>Quality versus cost – getting the balance </li></ul></ul><ul><ul><li>What if it all goes wrong? – trial runs </li></ul></ul><ul><ul><li>A need for a back up plan </li></ul></ul><ul><ul><li>Managing expectations </li></ul></ul><ul><ul><li>The size and cost of data </li></ul></ul><ul><ul><li>Institutional accounts </li></ul></ul><ul><ul><li>Ownership & copyright </li></ul></ul><ul><ul><li>How do you avoid amplifying too much? </li></ul></ul><ul><ul><li>Formalisation of the back channels </li></ul></ul><ul><ul><li>Defining roles </li></ul></ul>
  9. 9. Addressing Concerns <ul><li>JISC-Funded Greening Events II project </li></ul><ul><ul><li>Provided by ILRT and UKOLN </li></ul></ul><ul><li>UKOLN’s responsibility is to develop an: </li></ul><ul><ul><li>Events Planning Toolkit to help event organisers think through what type of event they need to hold & to provide assistance in the form of guidelines & tools with each stage in the process to enable them to reduce the negative sustainability impacts of their event. </li></ul></ul>
  10. 10. Your Input <ul><li>What do we need to include? </li></ul>
  11. 11. Questions <ul><li>Any final questions? </li></ul>