APM London branch corporate evening event - Caspar Bartington - The APM education programme and outreach strategy - 19 February 2019 - London

1. Outreach, one year on
Caspar Bartington
Education Manager

2. APM education outreach is now…
 School, college, university, apprentice engagement
 Influencer engagement
 Student membership for 16+
 Advocacy – 200+ APM Ambassadors
– Current/former PM apprentices
– Graduates from any subject working in the profession

3. A solid research base
 APM research underpinning outreach
– Making it happen – PM is a very popular career choice
– A place at the table – the value of chartered bodies

4. Better visibility
 Structured school and college engagement
– Not just presentations and careers fairs
– Support for students doing projects ‘Make it Happen’
 Wider university engagement
– Events reflecting the broad subject range of graduates
– Presentations, panels, networking

5. Better content
 More targeted content creation
– Student-friendly marketing collateral – Project:you
– More blog content
– Social media content just started – APM Futures

6. More relevant
 Apprenticeship support
– Guidance for parents and employers
– Supporter of both Higher and Degree Apprenticeships
– New LinkedIn group for current/former PM apprentices

7. Other careers-y things
 APM career path tool
– For existing staff members as well as those looking at
development routes through the profession
 APM digital badges
– Very popular way to demonstrate qualifications and
membership level

8. APM and careers/talent
 Free job postings for corporate partners
and affiliates
– Free posting on APM’s jobsite of PM apprenticeships, PM
internships and PM graduate schemes
– Also distributed through relevant channels by APM

9. What have companies done?
 Supply young professionals for school/university events
 Promote APM Ambassador programme
 Supply ‘mentor’ support for in-school activity
 Supply/share content through media
 Use APM’s jobsite for free to promote your roles
 Encourage apprentices to join Linkedin group

10. Thank you
 Time for questions!
 Caspar.bartington@apm.org.uk