2. Which Alternative music magazine
would you be most likely to buy?
Sales
The results from this
question show a huge
percentage of people in
favour of reading Vibe
magazine. From this I
could try and emulate
some of the features
that makes Vibe so
popular, whilst still
making it unique and
my own.
Vibe
Fader
Clash
Other
3. These results clearly show that perhaps the people I asked aren’t big fans of alternative
music which may invalidate some of my results,
Have you ever been to an alternative music gig or
festival?
9
8
7
6
5
4
3
2
1
0
Yes
No
4. If answered yes to last question, which
artists have you seen?
Returns were:
• Foals
• Slam Dunk Fest
• Paramore
5. Which of these alternative music artists would you most
prefer to listen to?
Franz Ferdinand
The Killers
Pharrell
Other
6. How much would you be willing to pay for a music
magazine?
8
6
4
Willing to pay
2
0
£1-2
Willing to pay
£3-4
The results from this question show that it is
probably more suitable to aim for a cheaper
priced magazine around the £2 region as it is
preferred by readers.
£5+
7. What do you most look for when
reading a music magazine?
• 7 people said interviews. This was the majority of
the people I asked proving that clearly feature
interviews are important in attracting readers.
• 2 people said information on gigs and one said
other. Which could suggest they were possibly less
important however it is still important to include
these as they are essential to a music magazine.
