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Task 6     Layal Temrawi




      Choose a musical genre/genres to feature in your
      magazine. List below the names of bands/artists that
  {   are part of this genre, a brief history of the genre and
      the type of imagery associated with it.
Research into the hip-hop
industry
   Hip Hop was originated from the African American society in New York City
    during the 1970‟s.
   Hip hop culture is formed of four categories:
   Rapping; a form of rhythmic talking or poetry usually accompanied by
    rhythmic instruments.
   Graffiti; artistic messages and drawings scribbled on public property
   Breaking; also known as „break-dancing‟ is a style of street dance
   Dj-ing; when an individual plays recorded music to an audience




History of Hip Hop
   Hiphop is mainly used to express concerns through lyrics, that
    deal with politics, social and personal issues. The genre
    became popular during the 70‟s when block parties arose in
    NYC this is where DJ‟s usually incorporated music such as soul
    and funk.
   The essence of rap was the beat behind the words that
    allowed rappers to confide in rhythm. this included elements
    such as beat juggling, scratching and eventually breaks.
    Toasting a Jamaican tradition allowed Jamaican immigrants
    to contribute to the vocal style of rapping by performing
    simple raps at their parties.
   During the 1970‟s, some of the first hip hoppers including Kool
    Herc and Herculoids became to find fame in NYC.
    Breakdancing also arose during the era as b- boys and girls
    became to perform the style of dance to an audience.
   Majority of artists in the hip hop industry were not solo artists
    but groups. Later on solo artists began to arise.
Hip Hop Artists
Christopher George Latore Wallace also known as The Notorious
B.I.G. or Biggie Smalls was an American rapper and hip hop artist
and was born on May 21st 1972 and bread in Brooklyn, New York .
In 1994 when he first released his debut album “Ready To Die” he
became infamous in the East Coast hip hop scene and
popularised the genre in NYC especially when the West Coast had
been popular at the time. While recording his second album „Life
After Death‟ Wallace heavily influenced the battle between the
East & West Coast. On March 9th 1997 the artist was killed by an
unknown attacker during a drive-by shooting.


His album was released not shortly after and was classed as the
Number one album in the U.S Charts obtaining a certificate that
only one in a few albums receive starting 2006 do to the flow
within his autobiographic and story-telling lyrics. He was later
ranked as one of the greatest MC‟s of all time by publishers such
as MTV and About.com



              The Notorious
              B.I.G
Kanye Omari West is an            His first debut album was
American rapper amongst           released in 2004 ‘The College
other things ( Film director      Dropout’ and eventually
and fashion designer) was         began to release further
born on the 8th of June 1977.     records such as Graduation
The artist found fame by          and Watch the Throne that
producing music for Roc-A-        was released in 2011 with no
Fella records and working         one other than Jay Z which
with successful entrepreneur      has gone platinum receiving
Jay Z on his album The            numerous awards.
Blueprint.                        He is also one of the most
                                  awarded artists of all-time.
His style of music evolved
substantially. He started off     He also runs his own record
using vocal samples from          label GOOD Music which is
soul songs and incorporated       home to artists including John
them with his own                 Legend and Kid Cudi. His
instruments. However,             trade mark is ‚ Dropout Bear’
eventually he began to widen      that has been featured on five
his horizons by                   of his solo albums as well as
encompassing mixtures of          several single covers.
70’s R&B, classical music, trip
hop …

        Kanye West
Jay Z      Shawn Corey Carter also known as Jay Z (born
            December 4, 1969 in Brooklyn, New York, United
            States), is an American rapper , producer, record player
            and as well as a former CEO of Roc a fella records. He is
            regarded as one of the most influential and successful
            American blend artists of the mid-90s and early 2000s
            and is known for his use of metaphors, free styling
            abilities, word play, flow, and blending of street and
            popular hip hop. He is consistently ranked in the top hip
            hop artists of all time and Forbes have calculated the
            artists net worth estimated at $500 million. He has sold 50
            million albums world wide and has received about 14
            Grammy awards for his musical expertise while he has
            also been nominated for various awards. Known as a
            power couple he is married to one of the most
            successful female artists Beyonce Knowles.
Hip Hop Fashion
The Fresh Prince of Bel Air is a
                             sit come from the 90’s based on
                             a fictionalised version of the
                             famous artist and actor Will
                             Smith. He has set a fashion
                             trend by providing the first
                             regular taste of hip-hop
                             culture, that has come back to
                             this generation. He has
                             influenced the style of singers
                             such as Kendrick Lamar . This
Hip Hop Fashion              includes everything from
                             illustrious silk prints such as
The Fresh Prince :           Versace shirts which had been
                             popularised by rappers such as
Influence of the late 90’s   Biggie back in the day.

and early 2000’s
Ozone and Turbo :
Influence of the early 90’s
   Ozone and Turbo are the stars of the 1984 flick Breakin’. Although not being
    musicians themselves they still had an influence over the evolvement of hip-hop
    attire and are considered hip-hop royalty. They brought elements such as
    parachute pants and studded arm bands into style.
   Their style is still evident to the b-boys and girls of this generation. Clothing that
    is still popular to this very day chuck tailors, high tops and shell-toe Adidas.
   Jay Z interview with CNN


   In the following interview Jay Z talks to CNN about
    his newly released book that discusses the
    importance of rap and how it is used as poetry to
    express ones feelings. The interview is set out in a
    formal manor and may be located in Jay Z’s house .
    He also mentions that rap discusses topics involving
    everyone in society ( e.g. politics…) and that it must
    be reported as the news is . He also discusses the
    importance it is for America to have elected it’s first
    African American president Barrack Obama. The
    interviewer asks him why he has chosen to write
    and publish the book now and He discusses how
    much wiser he is today as well as everything he has
    come across over the years from having nothing to
    everything. She asks him further questions about his
    past ( at the age of 13 he was selling crack) and what
    it has taught him at this day and age . He also
    discusses how his business and image reflects on
    who he is as a person and selling it would be like
    selling himself to the public.

   Link to video:
    http://www.youtube.com/watch?v=cSSaQyJ13Bo
Pharrell Williams interview with Channel 4 - 2006
    This interview on the other hand is a more fun and has an informal vibe to it like a chat,
     it also takes place in a cinema room. The interviewer (Channel 4) asks Pharrell questions
     about him personally for example what he likes to do in his spare time, what his
     favourite colour is and about his favourite food. He even jokingly mocks the interview's
     accent which shows a light hearted and harmless conversation between friends. The
     artist is wearing a cap and a vintage jacket which also supports the informality of the
     interview, this allows the singer to discuss himself without feeling pressured or stressed
     to say or do the right thing. The interview sometimes skips into parts of his music videos
     and has some of his famous songs playing in the background.
    Link to video: http://www.youtube.com/watch?v=xscB0_8a8bU

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Task 6 research into the hip-hop industry

  • 1. Task 6 Layal Temrawi Choose a musical genre/genres to feature in your magazine. List below the names of bands/artists that { are part of this genre, a brief history of the genre and the type of imagery associated with it.
  • 2. Research into the hip-hop industry
  • 3. Hip Hop was originated from the African American society in New York City during the 1970‟s.  Hip hop culture is formed of four categories:  Rapping; a form of rhythmic talking or poetry usually accompanied by rhythmic instruments.  Graffiti; artistic messages and drawings scribbled on public property  Breaking; also known as „break-dancing‟ is a style of street dance  Dj-ing; when an individual plays recorded music to an audience History of Hip Hop
  • 4. Hiphop is mainly used to express concerns through lyrics, that deal with politics, social and personal issues. The genre became popular during the 70‟s when block parties arose in NYC this is where DJ‟s usually incorporated music such as soul and funk.  The essence of rap was the beat behind the words that allowed rappers to confide in rhythm. this included elements such as beat juggling, scratching and eventually breaks. Toasting a Jamaican tradition allowed Jamaican immigrants to contribute to the vocal style of rapping by performing simple raps at their parties.  During the 1970‟s, some of the first hip hoppers including Kool Herc and Herculoids became to find fame in NYC. Breakdancing also arose during the era as b- boys and girls became to perform the style of dance to an audience.  Majority of artists in the hip hop industry were not solo artists but groups. Later on solo artists began to arise.
  • 6. Christopher George Latore Wallace also known as The Notorious B.I.G. or Biggie Smalls was an American rapper and hip hop artist and was born on May 21st 1972 and bread in Brooklyn, New York . In 1994 when he first released his debut album “Ready To Die” he became infamous in the East Coast hip hop scene and popularised the genre in NYC especially when the West Coast had been popular at the time. While recording his second album „Life After Death‟ Wallace heavily influenced the battle between the East & West Coast. On March 9th 1997 the artist was killed by an unknown attacker during a drive-by shooting. His album was released not shortly after and was classed as the Number one album in the U.S Charts obtaining a certificate that only one in a few albums receive starting 2006 do to the flow within his autobiographic and story-telling lyrics. He was later ranked as one of the greatest MC‟s of all time by publishers such as MTV and About.com The Notorious B.I.G
  • 7. Kanye Omari West is an His first debut album was American rapper amongst released in 2004 ‘The College other things ( Film director Dropout’ and eventually and fashion designer) was began to release further born on the 8th of June 1977. records such as Graduation The artist found fame by and Watch the Throne that producing music for Roc-A- was released in 2011 with no Fella records and working one other than Jay Z which with successful entrepreneur has gone platinum receiving Jay Z on his album The numerous awards. Blueprint. He is also one of the most awarded artists of all-time. His style of music evolved substantially. He started off He also runs his own record using vocal samples from label GOOD Music which is soul songs and incorporated home to artists including John them with his own Legend and Kid Cudi. His instruments. However, trade mark is ‚ Dropout Bear’ eventually he began to widen that has been featured on five his horizons by of his solo albums as well as encompassing mixtures of several single covers. 70’s R&B, classical music, trip hop … Kanye West
  • 8. Jay Z  Shawn Corey Carter also known as Jay Z (born December 4, 1969 in Brooklyn, New York, United States), is an American rapper , producer, record player and as well as a former CEO of Roc a fella records. He is regarded as one of the most influential and successful American blend artists of the mid-90s and early 2000s and is known for his use of metaphors, free styling abilities, word play, flow, and blending of street and popular hip hop. He is consistently ranked in the top hip hop artists of all time and Forbes have calculated the artists net worth estimated at $500 million. He has sold 50 million albums world wide and has received about 14 Grammy awards for his musical expertise while he has also been nominated for various awards. Known as a power couple he is married to one of the most successful female artists Beyonce Knowles.
  • 10. The Fresh Prince of Bel Air is a sit come from the 90’s based on a fictionalised version of the famous artist and actor Will Smith. He has set a fashion trend by providing the first regular taste of hip-hop culture, that has come back to this generation. He has influenced the style of singers such as Kendrick Lamar . This Hip Hop Fashion includes everything from illustrious silk prints such as The Fresh Prince : Versace shirts which had been popularised by rappers such as Influence of the late 90’s Biggie back in the day. and early 2000’s
  • 11. Ozone and Turbo : Influence of the early 90’s  Ozone and Turbo are the stars of the 1984 flick Breakin’. Although not being musicians themselves they still had an influence over the evolvement of hip-hop attire and are considered hip-hop royalty. They brought elements such as parachute pants and studded arm bands into style.  Their style is still evident to the b-boys and girls of this generation. Clothing that is still popular to this very day chuck tailors, high tops and shell-toe Adidas.
  • 12. Jay Z interview with CNN  In the following interview Jay Z talks to CNN about his newly released book that discusses the importance of rap and how it is used as poetry to express ones feelings. The interview is set out in a formal manor and may be located in Jay Z’s house . He also mentions that rap discusses topics involving everyone in society ( e.g. politics…) and that it must be reported as the news is . He also discusses the importance it is for America to have elected it’s first African American president Barrack Obama. The interviewer asks him why he has chosen to write and publish the book now and He discusses how much wiser he is today as well as everything he has come across over the years from having nothing to everything. She asks him further questions about his past ( at the age of 13 he was selling crack) and what it has taught him at this day and age . He also discusses how his business and image reflects on who he is as a person and selling it would be like selling himself to the public.  Link to video: http://www.youtube.com/watch?v=cSSaQyJ13Bo
  • 13. Pharrell Williams interview with Channel 4 - 2006  This interview on the other hand is a more fun and has an informal vibe to it like a chat, it also takes place in a cinema room. The interviewer (Channel 4) asks Pharrell questions about him personally for example what he likes to do in his spare time, what his favourite colour is and about his favourite food. He even jokingly mocks the interview's accent which shows a light hearted and harmless conversation between friends. The artist is wearing a cap and a vintage jacket which also supports the informality of the interview, this allows the singer to discuss himself without feeling pressured or stressed to say or do the right thing. The interview sometimes skips into parts of his music videos and has some of his famous songs playing in the background.  Link to video: http://www.youtube.com/watch?v=xscB0_8a8bU