Analysis of magazine front coversCover 1.NME Sept 2009Dizzee Rascal Edition
• NME (New Music Express), is a British based monthly magazine which was first published on March 1952.• The publication started off as a music newspaper .However, it gradually moved toward a magazine format in the 1980s.• It was one of the first British paper to include elements such as a singles chart and in the 1970s it became the best-selling British music newspaper. Statistical Information• It was the first British paper to include a singles chart Circulation 88,420 Readership 473,000 ABC1 Profile 68% Median Age 29 Male 75% Female 25%
Target audience ProfileI believe the magazine NME is directed at youngpeople in their teenage years up to the age of 25. Ihave come to this conclusion due to the style of themagazine. The bold texts and vibrant colours standout to attract those in their younger years due to thefact that young people would need colours, imagesand lots of writing to attract them, this would not bea technique used in magazines aimed at olderpeople because they are more interested in thestories the issue contains rather than it’s physicalappearance.A magazine revolving around classical genre is anexample of a magazine targeted at older people.This is portrayed through the sophisticated style andwriting opposed to the fun and quirky theme of thiscover. The informality in the writing makes it evenmore obvious that it is aimed at younger individuals,this because they are the type of people that wouldgo to events such as gigs and music festivals whichwould mean that they would want to read up on thelatest gossip associated with their favourite bandsand artists.The magazine costs £2.20 which is an affordable pricefor all social class groups. TARGET AUDIENCE OF THIS MAGAZINE
In the following magazine cover NME follows basic music magazine featureshowever uses elements to differentiate itself from other magazines.the masthead is located on the top left corner of the magazine. This means that itis the first thing the reader sees. The letters are written in capital letters, this isdeliberate due to factors such as , it allows readers to easily recognise the brand.Or it would appeal to the male audience ( which are the main target audience)as the bold capital letters may symbolise power ( being big) as men usually likebeing powerful. The bold, san serif letters are written in red, white and black , thehave used theses neutral colours because it would appeal not only to the malegender but to the female gender as well. The colour coordination creates brandrecognition, by using these three main colours (red, white and black) themagazine looks professional sophisticated)The main image of Dizzee Rascal dominates the cover. he is looking straight at the camera and iswearing simple attire that match the brand’s colour scheme( being red, white and black). The goldchain however, relates back to the hip-hop theme of the cover ( as rappers are usually known forwearing lots of gold chains and jewellery) he may be differentiating himself from the stereotype as he iswearing one, simple chain. The white vest also known as a ‘wife beater’ may be a connotation ofmasculinity. The hip hop artist is on the cover because the targeted audience are able to relate to themusician, due to reasons such as his age and the genre of his music.
He is smiling because it associates with the main article “ I’m spreading joy around the world,man!”. He is used as a persuasion because fans of the artist will be encouraged to buy the issueto learn more about the musician. By using the rule of thirds, it allows the artist to have eyecontact with the reader.Another method of creating a brand identity is the typography used. There are various fonts andsizes deliberately used for each feature. The font usually relates to the level of importance of thefeatured story. E.g. The main featured story anchors the main image. This allows the readers toknow who the artist is. It is written in the biggest and boldest font to emphasise the dominationthe article has on this issue. Editors usually feature celebrities that are in the spotlight. Those whoare a fan of Dizzee Rascal would be attracted to the big bold letters. The artist’s name and pullquote are written in a different colour to the other features. This allows them to stand out andshows their importance.The use of a pull quote gives the reader a subtle insight about the contents of the articlehowever, editors do not usually give too much information so that the target readership wouldbuy it to find out more.flashes are usually fun and exciting and would appeal to the reader (especially this targetaudience as they are fairly young). The use of colloquial language ‘ wowee’ and ‘zowee’ make itsound more interesting and relates back to the young target audience.
The header located above the masthead is probably the next most important featured story which inthis case is ‘’16 page autumn tour special !” it is written in a serif font which differentiates it from the restof the fonts and appears more sophisticated. The featured stories are all related back to music whichindicates the magazine’s only objective is to highlight the music industry. ( this contrast with othermagazines that include elements such as politics, fashion and movie/television programme reviews) Thefooter, allows the readers to know who else is featured in the magazine( Jay-Z , Paramore …) Byfeaturing a combination of artists that categorise into different genres, it gives the magazine theopportunity to attract a wider range of audience.The sell/cover lines are essential to literally sell the magazine to the audience. It immediatelygives the readers an insight of the magazine and what articles it will containthe urban background is full of graffiti. This represents the stereotype of the hip hop culture, asthis particular ethnic culture is associated with the gangster/ghetto lifestyle. However, thecolours create a vibrant and trendy atmosphere as the shades compliment the cover ‘s colourscheme and the artist’s image(style) as well. Each of the colours have different connotations.
White symbolises purity and innocence, where as the colour black represents death and power.These two colours may represent the stereotypical features of men and women ( hence making themneutral colours)The cover contains basic elements that any magazine would have including a barcode, issue dateand price ( which are all located at the bottom right corner) these are essential for any magazinethat wants to be sold. The price allows readers to know whether or not the publication is within theirprice range, the date let’s them know how new the issue is. Over all the magazine would attract it’sspecific target audience successfully by using the appropriate conventions. However, because it isaimed at a younger audience it may benefit from adding more images and featured articles.
The use of colloquial language The use of a young hip artist. Bold writing immediately catches the eyes Bright and vibrant colours Variety of featured artists in the magazine The eye contact produced through the rule of thirdsMETHODS USED TO ATTRACT THIS TARGETAUDIENCE ARE:
Front cover analysis of Q magazinestarring Lily Allen
• Q magazine is a popular UK based music magazine. It was first published in October 1986, and was found by David Hepworth and Mark Ellen.• It differentiated itself from other music press by having higher quality standards of art and printing at this time.• It was originally known as Cue magazine ( referring back to the term cueing a record etc.) However, it may have been mistaken for a snooker magazine.• On their 200th issue the name was shortened to a single letter title, due to the fact that it would be more prominent on newsstands.
In the following magazine cover Q follows basic music magazine features however uses elements todifferentiate itself from other magazines.The masthead is hugely displayed on the top left corner of the cover, the large font used allows thereader to immediately identify the magazine from far away. Since people read from left to right themasthead would be the first thing they see. The colour red is striking and instantly catches the eye. Theselling line right underneath the masthead is: ‘ A different take on music’ is used as a USP (Unique sellingpoint) differentiating the publication and brand altogether from any other music magazine, as theyclaim to have a diverse view on the music industry.The one main main image here, dominates the cover. The whole image is sensual due to variousreasons. There is a long shot of the famous singer ( Lilly Allen) topless. The starlet is topless to appeal tothe male gender. The shot is of her back however, her face is tilted to face the camera, this may bedeliberate to represent the sophistication of the magazine , by not revealing too much of the artist (asthey say less is more). Her finger is positioned in her mouth and she is giving the camera a seductivelook which is supported by the bold grey eye shadow and the way her hair is hung off her shoulders.She is dressed in black and silver clothing which compliments the colour of her hair (raven) and thecolours of the issue as a whole. She is surrounded by two panthers,. this conveys and relates back to theerotic theme of the cover and may represent the singer’s alter ego.
Black panthers generally symbolise feminism, ferocity, power and heroism, this may symbolise thefact singer as it takes bravery to be photographed topless. The symbolism of power is used by having afemale on the cover. Since men are usually associated with the word power or strength the magazinemay want to differentiate their brand from the gender stereotype.The layout of the magazine is presented professionally and in a sophisticated manor , this indicatesthat it is aimed at an older age group and is shown through elements such as the lack of images thata younger audience would be more attracted too and even the fact that the starlet is shirtless. Thequality of the images are of high standards (as they want to maintain their award winningphotography). The plain grey background compliment the colour scheme and diverts all focus ontothe artist herself. It allows the words to stand out and would not distract audience from reading thewriting on the cover.The theme of the issue also compliments the brands main colour scheme white, black and red. This isone form of creating brand identity. The colour red generally associates with lust and beauty thisidentifies with the theme of the cover. The colour black connotes ideas such as mystery,sophistication and darkness. Here, the colour black represents the edginess of Lilly Allen, she howevercontrast with the colour white used in the fonts. This is because white connotes purity, innocence andvirginity, here the singer stimulates the idea of darkness however, the look she is giving to the cameralooks slightly innocent.
The fact that the main cover story is written in black and white connotes that the singer is in limbo betweengood and evil. The panther on the right is slightly covering the ‘L’ in her surname, this means editors areconfident that fans of the infamous artists would know her last name is ‘ALLEN’ even though it somewhatlooks the word ‘ALIEN’The words ‘sexy beast’ in the cover lines are deliberately placed as they are associated with the panthers.The word repetition of the word ‘wicked’ emphasises the ferocity of the singer. It is highlighted in redbecause the colour red also connotes the idea of anger, rage and cruelty.The layout of the magazine is presented professional manor , this indicates that it is aimed at an older agegroup and is shown through elements such as the lack of images ( which younger audience would be moreattracted too )and even the fact that the starlet is shirtless. The quality of the images are of high standards(as they want to maintain their award winning photography). The plain grey background compliment thecolour scheme and diverts all focus onto the artist herself. It allows the words to stand out and would notdistract audience from reading the writing on the cover.The design of the page is simple yet sophisticated. There are various featured stories including ‘ How to buyQueen’ and ‘ the 25 greatest rock movies’ ( presented in a form of a flash) this feature allows thepublication to reach out to a wider range of audience ( by attracting movie enthusiasts however, relatingit back to the music industry)
The typography used is another form of brand identity. The magazine uses various fonts andsizes. The size is usually measured to the importance of the featured story. E.g. since the mainfeatured story is about Lily Allen her name is placed right in the mid centre of the cover and iswritten in bold, capital letters that stand out. And then there are random font sizes and fontsdisplayed on the top left corner of the magazine describing the featured stories.The language used is proper and smooth which clearly indicates that they are aiming at anolder audience. The articles used are unbiased and can attract both sexes. As the genre ofthe magazine is associated with rock these rock bands would be familiar to the targetaudience. The fact that U2 and OASIS written in big, black and bold letters , immediately givesthe readers an insight of the magazine and the genre the issue will be focusing on.There is no header located however, as usual the footer gives the readers and insight on otherarticles featured in the magazine.The cover contains basic elements that any magazine would have including a barcode, issuedate and price ( which are all located at the bottom right corner) these are essential for anymagazine that wants to be sold. The price allows readers to know whether or not thepublication is within their price range, the date let’s them know how new the issue is. Overallthe magazine successfully justifies what target audience they are aiming their publication at,by using the appropriate elements such as language, layout, and colours.
Front cover analysis of Q magazinestarring Bono issue January 2006
In the following magazine cover Q follows basic music magazine features however useselements to differentiate itself from other magazines.The masthead /title is located on the top left corner of the magazine however, is majorlycovered by a close up of the Bono. This suggests that editors at Q are very confident abouttheir brand recognition since almost half the title is missing.the main and only image is a close up of the artist, Bono. He is wearing his signaturesunglasses which Bono fans would immediately distinguish . He is staring directly at thecamera with a serious somehow moody look on his face. The dominant image may representpower as the singer does look slightly intimidating. Audience can only see a little more thanhalf of the singer’s face and the light is glistening off his shades, this makes it slightly harder toidentify the artist.The only featured story ( aside from the footer) ‘ The man of the year Bono’ shows theimportance of the interview as it is the only one displayed. This makes the publication lessattractive as it is dull and boring and readers would expect more news from a monthly.the pull quote is subtly displayed on the top right of the magazine ‘I’d be a good pope.’ thesimple sentence uses colloquial language as I’d is an informal way of saying I would.
The short sentence is quite strange and may be offending to religious readers, this maypersuade the readers to buy the magazine and to carry on reading the article.The selling line ‘s main priority is to literally sell the magazine to the audience. ‘ The essentialmusic guide’ informs the readers that this magazine is a must-have to be connected to andlearn about latest news within the music industry.The footer is subtly located at the bottom of the magazine in extremely small writing. This givesthe readers an insight of what else the magazine will be containing. ‘ all the month’s albums,gigs movies & DVD’s reviewed and rated’ this suggests that they are trying to widen theiraudience by reaching not only music fanatics but movie enthusiasts as well. The stars nearreview adds a visual effect to the footer.In general this cover lacks various conventions such as featured stories and puffs. This wouldimmensely affect the issue do to the fact that it would not catch the consumers eye and theremay be less sales compared to other months. The layout is monotonous and lacks specificconventions to differentiate the magazine from any other. However, on a general note it doesfollow the basic conventions of any magazine thus, less unique than competing musicpublications.
The Classic FM Magazine was a UK based music monthly. It was the printed organof the British classical commercial music station Classic Fm. The magazine containedfeatures such as reviews of classical recordings and live performances and oftenincluded tracks from recent releases on its cover disk.Unfortunately, In January 2012 the magazine announced that it will be terminated thelast issue was published in March 2012Classic FM’s core audience is 30+.It attracts the largest upmarket audience in commercial radio: 69% of its audience areABC1.Classic FM’s fresh approach to music encourages new audiences to experience andenjoy the brand. They have begun to widen their target audience to classicalenthusiasts between the ages 18-60.Classic FM’s passion is making classical music a part of everyones lives, regardless of Classic FM Informationage or background. and Target Audience
In the following magazine ‘Classic FM ‘ follows the basic convents of a general magazine but specificallyClassical music.The masthead is displayed in the centre top of the magazine in a serif font. The font however is quite slimand does not dominate the page as much as it does on other magazine covers, this may represent thestereotypical female audience. The word classic itself implies that the magazine is aimed at olderindividuals. The fact that the masthead faintly hides the artists forehead suggests that the editors at classicFM are not as confident about their brand’s awareness as other magazines are ( Q) So some of the Mise-en-scene is easily spotted. The colour scheme is neutral, this would appeal to both male and femalereaders. This is one form of creating brand identity. The colours are formed of black, white and red whichseem to be a popular choice for various magazines. The colour Red generally associates with ideas suchas lust and beauty .The colour black connotes ideas such as mystery, sophistication and darkness. Here,the colour black is not as striking as the other colours as it is only used for the cover lines. The musicianhowever, seems to associate with the colour white. This is because white connotes purity, innocence andvirginity, here the singer stimulates the idea of purity as she looks quite angelic.The medium shot of the artist dominates the whole page. Vanessa Mae is dressed in a flowy red dress., thisassociates with the colour scheme of the magazine.
The fact that she is revealing barely any part of her body suggests that the magazine is aimed at amore sophisticated audience ( as a young audience would prefer to see a baring celebrity on thecover) The prompt in her hand ( violin) immediately tells the readers who do not know the artist what hermusical talent is ( this coveys the importance of Mise-en-scene) She is staring directly at the camerawith her red lips slightly opened. The plain greyish background suggests that editors want all the focus tobe on the artist herself.The main cover line anchors the main image, this allows the readers to know who the artist is forthose who do not know her. Editors usually feature celebrities that are in the spotlight. Those whoare a fan of Vanessa Mae will be more likely to purchase the magazine . It is written in a largered font which shows the importance of the significant article as well as allows it to stand outfrom the rest of the featured storiesThe header/sell line reveals that Classic FM is the UK’s best – selling classical music magazine. Theimmediately allows readers to know that this is UK based . This would intrigue the audience especiallysince ‘best - selling’ is written in a striking red. This attribute literally sells the magazine to its audience.The use of the flash located at the top right, is used as a persuasion technique. The word free woulddirectly interest a reader as it makes the price seem reasonable for the product they are receiving,.However, the freebie is not technically “free” due to the fact that they are already paying for themagazine itself.
The design of the page is simple yet sophisticated. There are various featured stories including ’ClassicFM’s review Over 120 CD’s & DVD’s reviewed and rated’ ( presented in a form of a flash) this feature allowsthe publication to reach out to a wider range of audience ( by attracting movie enthusiasts however,relating it back to the music industry). This also allows the editors to add their own personal touch to theissue by making sure the products are reviewed by Classic FM themselves. The issue also features othervarious artists including Mario Lanza and Rach Ross Mozart. This allows readers to have a variety ofcelebrities to read about . ‘ Full story nail-biting climax to Hall of Fame’ the article creates a suspensefulvibe the words urge readers to carry on reading the article.The Barcode is essential for every magazine that wants to be sold ! It allows the readers to know whetheror not the magazine is in their price range. It is a small box usually located at the bottom right of the page( stirring away from the main image) the fact that the magazine costs £3.99 suggests that it is aimed at amore sophisticated and older audience due to the higher price compared to other magazines.Overall the magazine successfully conveys the appropriate conventions making it clear what targetaudience they are aiming their publication at.