Campaign for increasing sales and brand promotion.

1. Maximus Mobile Sales
Campaign
2015
Presented By : Absolute Limited

2. Maximus is one of the leading mobile phone brands in
Bangladesh, with the capability to adopt quickly
technological advances and easy to use interface for mobile
handset users, keeping eyes on innovative style and
features.
Background :
Presented By : Absolute Limited

3. Objectives :
Familiarize people with the brand
Simultaneously, reaching out the TG to create awareness among them
Also built an experience for them with the brand
Increase sales
Presented By : Absolute Limited

4. 2 days program on each campus
Activation in 100 renowned private universities in Dhaka
Dart game with exciting prize
Mobile phone sales booth
Leaflet distribution
Summary :
Presented By : Absolute Limited

5. Project Parameters :
 Target Area :
 Private Universities
 Target Audience :
 University students
Presented By : Absolute Limited

6. Presented By : Absolute Limited
sMaximus Mobile
360° Approach :

7. Presented By : Absolute Limited

8. Pre-Hype Activities (On Campus):
Building Banners :
Long Building Banners will be used for better visibility. This medium is
cheaper, movable and replicable if required. Banners will be hung in front &
inside the campus building 2 days before the campaign.
X Banners :
X banners will be placed into the grounds of university campuses.
Leaflet :
Leaflets be distributed outside the campus gate a week before the campaign.
Presented By : Absolute Limited

9. Presented By : Absolute Limited
Pre-Hype Activities (Social Media):
Event page on Social Media :
Event pages will be created on social medias like Facebook,
Twitter, Google+ etc.
The event pages will update reviews of the campaign and
their products as well.

10. Presented By : Absolute Limited
Work
Plan
Advance team
build up
1 week
earlier
proposal, Pre
Hype
BP
recruitment,
BP train up
Total 4 BP
will work on
this entire
event
Registration,
Dart game
Sales activity,
Leaflet
distribution
Work Plan :

11. Presented By : Absolute Limited

12. Presented By : Absolute Limited
Activation Plan :
Advance Team
An advance team will be formed consisting of 2 members
Both members will be male
They will give the proposal of the campaign 1 week prior to the event
They will also do Pre Hype activity in the enlisted university campuses as
well as in the Social media

13. Presented By : Absolute Limited
Activation Plan :
Activation Day
4 BPs will be recruited for the whole event 2 male & 2 female
The female BPs will stand in the sales & display booth
The male BPs will be in the games zone
They will write down the name, id & cell phone number of the participating students
They will tell the students about the rules of the game
Every student participating in the game will be given a leaflet containing discount
coupon, mobile pics and prices

14. Leaflet Design :
The leaflet will be multi fold. The first
few
pages will contain mobile phones pics
and their prices and last page will
contain the discount coupon.
The number of pages will vary along
with the number of mobile phones to be
displayed.
Presented By : Absolute Limited

15. Presented By : Absolute Limited
Discount Sale :
The sales booth will also offer discount sale.
The discount sale will only be available for
selected smartphone models. The smartphone
models and discount amount will be set by
Maximus authority.

16. Presented By : Absolute Limited

17. Presented By : Absolute Limited
Sales Booth Outlook :
There will be one small sales booth in the ground
Or any convenient place inside the university
Campuses.
The booth will have two sections one for sales &
display and another for the games zone.

18. Games Corner :
In one side of the booth a dart board will
be placed and participants will play it
from
a certain line . They must score a
minimum point set by the authorities to
be winners.
Winners will get exciting prizes.
Presented By : Absolute Limited

19. Presented By : Absolute Limited

20. Proposed Gift Items :
Branded Wrist Band Branded Cap
Presented By : Absolute Limited

21. Proposed Gift Items :
Branded Backpack Branded T-shirt
Presented By : Absolute Limited

22. Presented By : Absolute Limited