1. Quek Ann Hwee Jordan
Contact Info
Address : 27 Hume Ave
#03-08, (S) 598731
Mobile No. : 90081062
Email : jordan_qk@yahoo.com.sg
Personal Particulars
Age : 37 years Date of
Birth
: 01 Feb 1977
Nationality : Singapore Gender : Male
Marital Status : Married
Educational Background
Highest Education
Level : Bachelor Degree Grade : Undergraduate
Field of Study : Marketing Management
Major : Sales & Marketing
Institute / University : Northumbria University Of Newcastle
Located In : Singapore Graduation
Date
: June 2015

2. Employment History
Work Experience/ Background
1. Nov 2011– Current
Manager (Digital Imaging Division)
FUJIFILM ASIA PACIFIC PTE LTD
Duties and Responsibilities
1. Manage a sales team of 3 to develop new and grow existing channel.
2. Create and implementing new sales and forecast reporting systems. (PSI/ SCM)
3. To identify and develop each sales person selling and analysis skills so as to identify
opportunity and strength.
4. To assist the Divisional Marketing Manager to develop product Sales & Promotion
strategies to counter the highly competitive market.
5. To increase and maximize sales opportunity within the company products and channel so
as to increases Brand Value shares. (
6. To assist and monitor sell thru and to reconcile channel inventory so as to be more precise
in products forecasting from HQ Japan.
7. To developed monthly sales plan ahead of each month so as to provide accurate inventory
forecasting to HQ.
8. To plan and develop quarterly sales budgeting with Market to be submit to management for
monthly sales meeting.
Work Experience/ Background
1. March 2005 – Nov 2011
Manager (Digital Imaging Division)
SAMSUNG ASIA PTE LTD
Duties and Responsibilities
Channel Management
. To manage a group of sales people to establishing New Markets and to Managed Current Channels for
all Samsung Digital Portable Gadgets.
. To conceptualize, plan and execute Promotion activities such as roadshow and tradeshow together with
marketing departments
. Work closely with Product Manager to identify different market segments for different products. So as to
gain better understanding and be able to execute our pricing and distribution plans effectively. . To identify
and build domestic markets with the support of the Product Manager to increase the market share and
gain better profit through the sales of products.
2. Sales
. Develop business strategy and to review all sales forecasts done by sales people to ensure that it is in

3. line with management target.
. To Plan and execute roadshow budgets so as to increased sales as well as maximize spending.
. To do in-depth market research base of competitors pricing structure, competitors promotions
mechanics, new product launch and their feature's in order to formulate a more accurate strategy and
sales forecast for all my accounts.
. Ensure monthly and annual sales target for digital cameras, mp3 players and digital video cameras
products are met.
. To consolidate and provide market research in pricing and new products launch by competitors to
individuals GBMs in Korea in order to secure better costing.
Accomplishments
1. Thru my effort, market share for Samsung Digital Cameras grown from 1% in 2005 to 16% at its peak in
2010.
2. Overtook the No.2 position from Sony which has been in this market for over a decade.
3. Improve overall company margin by increasing mid to high end models sales within the company products
portfolio.
4. Successfully launch of Samsung first dual screen cameras thru my strong channel relationships and
market presents that our customers allow us to display in all their key stores and strategic locations within
their stores for 3 months and eventually Singapore become the most successful region that launches the
dual screen camera.
2. June 2004- March 2005
Product and Marketing Manager
AKIRA INTERNATIONAL PTE LTD
Duties and Responsibilities
1. Establishing markets for the Digital Camera Products
. To explore and develop both local and overseas market for Imaging Digital products through networking
and various marketing means.
. To conceptualise, plan and execute to identify and build overseas markets with good profit.
2. Product Sourcing
. To source for different types of digital cameras in terms of the quality and the demands/needs for market
in order to establish niche markets, for both local and overseas.
. To attend trade-fairs, locally or overseas, to establish and maintain good relations and network with
suppliers.
. To negotiate best price for all quality products identified for bulk purchase, with good term of after sales
support from the suppliers.
3. Product branding
. To study the needs and characteristics of different markets, locally and overseas, in order to formulate
suitable product branding for different markets.

4. . To work closely with marketing support team to develop effective marketing strategies to penetrate
potential markets with impact and results in sales.
4. Marketing (Above and below the line)
. Manage marketing launch schedule of new brands/models for both internal staff and external customer/
markets.
. Overseeing the marketing support team on the Advertising and Promotion support for customer /markets.
. To create a synergy image on all our POP and Advertising materials for local and overseas markets
Achievements
. Manage to get strong support & recognition from one of the biggest camera OEM manufacturer to
support and supplies us under our brand name.
. Almost ½ a million worth of camera are sold, after my presentation in the Annual General Products
Meeting,
. Implementation of a system to monitor all promotions bottom line, ie profit and loss.
. Manage to create a new brand image for newly develop digital camera under AKIRA as well as a series
of POP material which is being use in all our regional market.
3. 3. Apr 2000- May 2004
Assistant Sales Manager
Olympus Singapore Pte Ltd
Duties and responsibilities
1. Sales
. Develop business strategy and sales forecasts for all accounts.
. To do in-depth market research base of competitors pricing structure, competitors promotions
mechanics, new product launch and their feature's in order to formulate a more accurate strategy and
sales forecast for all my accounts.
. Provide sales support to Consumer Products Division's sales teams, distributors, local departmental
chain stores, local wholesalers and independent stores.
. To source for unique premiums and to work out a profit and loss work sheet for the respective sales
person for his respective dealers.
. Ensure monthly and annual sales target for digital and film camera products are met.
. To collect and provide market research in pricing and new products launch by our competitors to Tokyo.
2. Account management
. Managing key accounts by providing support and training to maximize sales growth.
. Plan monthly and yearly sales activities with key accounts.
3. Marketing Activities
. Constantly on the move to seek new ideals and new areas for any roadshows to support not only our
sales and also the dealers sell through.
. Organize, manage and co-ordinate roadshows and exhibitions with key events companies.

5. . Review and conduct regular analysis on competitors' products & pricing in the market.
. Plan and execute promotions bundle with customers on major events (eg. IT's Exhibitions).
. Liaising with business partner to create promotional bundle for the benefit of our island wide marketing
program (eg. Epson Singapore, Energizer Singapore, Hewlett Packard and GP Power Singapore).
Achievements
. Joined as a Sales Executive in April 2000 and was promoted to Senior Sales Executive in April 2002. In
April 2003, was promoted to Assistant Sales Manager.
. Increased sales from S$7.2M in Yr 2000 to S$8.5M in Yr 2001 to S$11.1M in Yr 2002 and $16.1M in Yr
2003.
. Built Olympus' products range to become one of the top selling brands right beside Canon and Sony in
all major chain stores (eg. Harvey Norman, Best Denki, Mustafa Center).
. Introduced the 1st imaging 'Roadshow' concept to sell cameras in year 2000. Other brands follow
subsequently.
. After the 'Roadshow' concept implementation, my sales grew from 300K per month to 1Mio in just 1 year.
Making me the first million dollar sales person in Olympus Consumer Products Division.
. First brand (Olympus) to start out roadshow concept in non-traditional channel exhibitions (eg, World
Motor Show 2001). Response was so over-whelming that we clock a record sell-through of 800K on a 7-
day event. Canon Singapore joined the event in 2003.
. First brand (Olympus) to start out roadshow in National events such as "The Big Walk 2000" in front of
the national stadium carpark. We sold 200 pieces of camera in just 3 hours. Canon and FujiFlim was
involved in the following years.
. First brand to implement muilt- brand roadshow with a single business partner in Centrepoint atrium as
well as Funan center atrium selling digital cameras. Created the first mini Photo-Imaging Show in these
areas.
Education
Jan 2002- Dec 2003 Diploma in Sales and Marketing
Marketing Institute of Singapore
Jan 2001- Dec 2001 Certificate in Sales and Marketing
Marketing Institute of Singapore
Jan 1995- Dec 1995 GCE 'O' Level (3 Credits)
Nan Hua Secondary School
Jan 1990- Dec 1994 GCE 'N' Level (5 Credits)
Nan Hua Secondary School
Computer Skills
Microsoft Excel, Microsoft Word, Microsoft PowerPoint, Lotus Notes, Bands 2000, Adobe Software.

6. References
Mr. Richard Kan Mung Long (Marketing Manager)
Mobile No: 91853088
Ms Samantha Koo Kit Yee
Mobile No: 90099842
Eddie Lee (Former Senior Manager)
Samsung Asia Pte Ltd
Mobile No. 90996424