just a test slide for my study project

2. campaign objectives
club 21 application

3. campaign objectives
club 21 application
raise up numbers of
application download.
(est.50%)
1. 3.
Create maximum
chances of sells.
2.
lift up brand
awareness and image.

4. campaign target
club 21 application

5. campaign target
club 21 application
age 18-40 yrs
both male & female
university students - early success working women
ses B to A+
urban lifestyle/ active/ imageconcerned / self-conscious/ wise spend

6. application overview
club 21 application

7. application overview / current application
club 21 application
promotions
.
what’s nearby
.
new & now
.
style guides
.
join the club.
.
member privileges
.
our brand

8. application overview / plan
club 21 application
to be the fashionista’s fundamental application

9. strategies & tactical hilights
club 21 application

10. strategies
club 21 application
to be the fashionista’s fundamental application

11. tactical hilights
club 21 application

12. tactical hilights
club 21 application
1. specialprivileges
2. your fittingroom
3. system improve

13. tactical hilights / feature re-arrangement / special privileges
club 21 application
As being the app members,special offers & privileges willbe reserved for members :
5-10 % off In regular counters for members who identifyapp. membership.
special weekly offers : randomly picked from app. membersfor
25% discount voucher / 21 members
2 movie tickets / 21 members
2 concert tickets / 21 members
monthly random pieces : in each month, there are some times offers only for app. members
ex. exclusive rare items / limitedcollaborationitems/ special price (50-80% off)

14. tactical hilights / feature re-arrangement / your fitting room
club 21 application
adding an application which will support customer to meet the brand experience
by fittingproducts in shop with customer’s full-bodyphotos.
it allowscustomer to match and share among friendsfor best decisions

15. tactical hilights / feature re-arrangement / system improve
club 21 application
allow the app to be available in every leading digitalsupport system
to reach the maximum opportunities of brand experience
ex. Apple iOS / Android / Windows OS

16. tactical hilights
club 21 application
1. online media***
2. in-store pop
3. magazines
4. out of home media
5. events

17. tactical hilights / create new media platform / online media
club 21 application
YOUTUBE
working with fashion gurus for creating fashion tips, manuals, contents, research or facts in the fashion world
to put it in social networkand inside the apps as well.
In partner with
Ploy Chava– online fashion editor VOGUE
PookJongkol – chief fashion editor VOGUE
Toni Rakkaen– fashion hair stylist / actor
Milin - fashion designer MILIN
Vikteerut - fashion designer / VIKTEERUT

18. tactical hilights / create new media platform / online media
club 21 application
FACEBOOK
Using facebook apps tool to blend-in to people news feeds in average 500,000 times / day only in Thailand

19. tactical hilights / create new media platform / online media
club 21 application
LINE
create another brand experience with LINEofficial& sticker(designed by famous fashion illustrator):
references : vogue sticker
references : illustratecartoon for club21 boys&girls

20. tactical hilights / create new media platform / in-store p.o.p.
club 21 application
promote the app by using nice visual or QR code in any in-store media
ex. poster / hanging / price tag and shopping bag :

21. tactical hilights / create new media platform / magazines
club 21 application
fashion and magazines are never get apart. appearing on thailand’smost fashionable headlines :
VOGUE / ELLE / HARPER’S BAZAAR / L’OFFICIEL / NUMERO / NYLON
phrase 1 :
interestingand wow visual ad
phrase 2 :
making the content to blend in
magazine’scolumn

22. tactical hilights / create new media platform / out of home media
club 21 application
appearing at the crowd points in the city (bts / mrt / street wall): siam
chidlom
plernjit
asok
thonglor
jatujak park
ratchada
rama 9
sukhumvit
silom
potential stations

23. tactical hilights / create new media platform / event
club 21 application
launch the campaign by hosting an in-house event at paragon shop
with smallfashion show / music party / fashion workshop / exclusive premiums (invitationonly for app. members)

24. tactical hilights / create new media platform / event
club 21 application
Including with special fashionista/ guest and spread out the news withtheir social media:

25. campaign summary
club 21 application
raise up numbers
of application
download.
1. 3.
Create maximum
chances of sells.
2.
lift up brand
awareness and
image.
to be the fashionista’s fundamental application
1. specialprivileges
2. your fitting room
3. system improve
1. online media
2. in-store pop
3. magazines
4. out of home media
5. events
objectives
strategies
tactical hilights

26. tentative timeline
club 21 application
TIMELINE JUNE JULY AUGUST SEPTEMBER OCTOBER
specialprivileges production launch Fri 2 AUG
your fittingroom production launch Fri 2 AUG
system improve production launch Fri 2 AUG
online media production launch Fri 2 AUG
in-store POP production launch Fri 2 AUG
magazines production AD
1st week of AUG
CONTENT
1st week of SEP
AD
1st week of OCT
out of home media production Launch
2 AUG - 1 SEP
event production launch party
Fri 2 AUG@PRG

27. budget
club 21 application
special privileges
discount : est. 2,000,000BHT
movie/concert tickets : est. 100,000BHT
special items : est. 500,000BHT
online media
clip production + celebs : est. 1,400,000BHT
( 2 clips/months for total 10 clips)
facebook sponsorfeed : est. 350,000BHT
LINE official + design : est. 2,000,000BHT
yourfitting room
program development : est. 500,000BHT
in-store POP
design / production POP: est. 200,000BHT
system improve
program development : est. 200,000BHT
magazines
magazines FP/FC (6 publishes / 3 months)
: est. 700,000BHT
total cost : est. 10,000,000 BHT
out of home
BTSx 2 stations / MRTx 3 stations
(1 months) : est. 800,000BHT
design : est. 200,000BHT
events
celebs : est. 500,000BHT
organizers : est. 450,000BHT
premiums : est. 100,000BHT
1.feature re-arrangement 2.create new media platform

28. thank you