apa itu marketing dan branding

1. Marketing
&
Branding
A C O N V E R S A T I O N W I T H S A I R A N A M . S A A D
3 0 S E P T E M B E R 2 0 2 0
R O Y A L E C H U L A N , K U A L A L U M P U R

2. Content
FIRST SECOND THIRD
Evolution of Media How do you write your Branding Islamic
Traditional story Products, what you can
do and cannot do
Lessons from Political How do you sell your Suggestions
Propaganda story
Articles, Video, KOL,
Pictures
The Publics of Public Measuring Success and Example
Relations Reporting. Likes, Shares,
PR Tools & Techniques Engagements,
Impressions, Views

3. Evolution of Media

5. Role of Media
The following are some of these agendas:
1.Entertaining and providing an outlet for the imagination
2.Educating and informing
3.Serving as a public forum for the discussion of important
issues
4.Acting as a watchdog for government, business, and other
institutions

6. Political Propaganda
Medium : POSTERS
Used for Wars by Superpowers, USA, RUSSIA, JAPAN, GERMANY,
CHINA, UK
Principle
Make your Enemy Look Evil
Make yourself Look Righteous

7. MALAYSIA

8. What is Branding A PROMISE

9. Branding Abah

10. Why do
companies
need
branding?
Improves recognition
Creates Trust
Supports Advertising
Builds Financial Value
Inspires Employees
Generates new customers

11. Types of
Media

12. What is your strategy?

19. Malaysians
on their
smartphones

20. Why storytelling?

21. People
Remember
Stories

22. The Art of
Storytelling
1) Know your audience
2) Make them care
3) Set the scene
4) Be creative with chronology
5) Know your punchline
6) Engage your audience
7) Use tension
8) End with a grande finale
9) Don’t be limited by words
10) Enjoy the process

23. How do you
write like a
journalist?

25. Definition of
Earned, Owned
and Paid
Media
Owned media sites are an extension of your brand and
create additional avenues for people to interact with your
brand. When it comes to owned media, as long as you can
keep up with the maintenance, the more the merrier.
Earned media is the equivalent of online word of mouth
and is the vehicle that drives traffic, engagement and
sentiment around a brand. While there are different ways a
brand can garner earned media, good SEO and content
strategies are the most controlled and effective.
Paid media is a great way to promote content in order to
generate more earned media and can also be used to drive
traffic directly to your owned media properties.

26. Let’s talk about algorithms

27. The different types of social
media platforms to serve ads
Social networking (Facebook, LinkedIn, Google+)
Microblogging (Twitter, Tumblr)
Photo sharing (Instagram, Snapchat, Pinterest)
Video sharing (YouTube, Facebook Live, Periscope,
Vimeo).

28. Buying Ads
Which social media network you choose will
depend on 3 VERY important factors:
1.Where your target customers are most
concentrated (usage, groups, etc.)
2.Where your target customers are most
accessible (preferred media, ad targeting, etc.)
3.Where your target customers most actively
engage with ads (testing required)

29. Measuring
Success

31. Shares
cannot be
bought!
Shares are particularly valuable
for brands looking to uncover
new followers and customers.
Regardless of the
platform, social media
algorithms typically reward
highly-shared content with
reach.

32. Advertising
Advertising is said to encourage materialism.
Further, it wrongfully promotes unnecessary
spending
Be honest and free from any deception, nor
should it hide any facts
Shari’ah Compliant, according to Islamic Principles
Do not make promises which are hard to fulfil
Careful with usage of pictures of women
Not have any false assertions and make-up
testimonials
Not propagate wasteful practices or
overspending
Not lure people to believe in, when there isn’t
any, gifts or discounts
Not contain any false promises which are not
intended to be delivered
This Photo by Unknown Author is licensed under CC BY

33. 1.Use natural objects like landscape, animals and
birds, or cartoons and animations. Avoid using
humans. Unless they are absolutely needed, use
males and not females.
2.Use soft Islamic music, not the loud Western
music. The background setting should be in
conformity and the overall aura should be optimistic.
3. Green and white should be the dominant colors.
4.Modesty and respect should be emphasized.
Sexuality, nudity, indulgence, hatred, and racism
should not be any part of Islamic advertising.
5. Islamic channels should be used.
This Photo by Unknown Author is licensed under CC BY-SA
Suggestions

34. 01
1. Use religious
terminologies in order to
assure the audience of
advertisement’s Islamic
character. Selected and
careful uses of Quranic
injunctions create a
positive influence over the
Muslim audience.
02
2. Diversity should be
vividly illustrated as Islam
is a bold proponent of
diversity.
03
3. Advertisements
containing any pledges,
terms, or promises should
contain Bismillah (In the
name of Allah)
04
4. For voice over “the
message must avoid
lamentation,cry, or loud
weeping”
05
5. Not depict images that
are forbidden, like
witching and jugglery
This Photo by Unknown Author is licensed under CC BY-SA

35. https://www.youtube.com/watch?v=BEqhK4SboRg&t=119s
EXAMPLE : Amin eh Mano
Youtube Leaderboard
https://www.thinkwithgoogle.com/intl/en-apac/marketing-
strategies/video/hongleong-youtube-malay-audiences/