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INBOUND MARKETING
MARKETING METHODOLOGY
SATISFACTIONACTIONDESIREATTENTION
ATTENTION
BLOGGING
 Pick a topic and title
Promote rewards on your blogs to increase lead generation
Promote your blog post
Analyse the performance of your blog post
ATTENTION
SOCIAL MEDIA AMPLIFICATION
 Set SMART goals
 Create a strong social media content plan
 Identify the platforms that your possible prospects are on
Amplify content with social media that links directly to a page on its
website
Measure the number of engagements with your brand
ATTENTION
SEO STRATEGY
Do keyword research
Promote your content Earn links to your content
Optimize content around a primary keyword
Create content around your keywords
DESIRE
CALL-TO-ACTION
Make it action-oriented
Use strong and appropriate on-page placement
Test changes and analyse their results
Make it attention-grabbing
Include keywords consistent with offer & landing page
CONVERSION
CTA LANDING PAGE THANK YOU PAGE
DESIRE
WAYS TO EDUCATE
Whitepaper
Infographic
Videos
Case study
Guides
ebook
Webinar
SlideShare Deck
Checklist
Research report
ENGAGE
CALLS
Build Rapport
Know your audience
Speak the prospect’s language
Be helpful
E MAIL
Determine your audience
Send the right email at the right time
Nurture your lead into a customer
Segment your contacts database
CUSTOMER DELIGHT – THE PROCESS
Listening
Asking
Serving
Following up

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