1. First of all I would like to show my
heartiest gratitude to the Almighty
ALLAH who makes us able to
successful compilation of this
Business Plan. Then my gratitude
goes to Mr.Sazib miyah , Our
honorable supervisor and lecturer in
Begum Rokeya
University,Rangpur,who always
supported us to make this Business
Plan appropriately and those friends
who gave me essential information to
make this Business Plan.

2.  Executive summary:
 This Business plan has played an important role regarding to the
commencement of “comfortable shotrongy”, a casual Bangladeshi
carpet. The proposed business plan forecast approximately TK5,00,000
for total finance, launching and subsequent growth of the themed
Bangladeshi shotrongy in rangpur, one of big city in Bangladesh and
Located in shotrongypara. The concept is to supply authentic
Bangladeshi shotrongy in the exotic way. Providing cultural experience
for the locals and maintaining the interest to the Bangladeshi
shotrongy among foreigners. The highly priced carpet rarely
patronized by the middle class families and business people, mainly
due to the high pricing. Our purpose is to tap this target markets
through carefully designed marketing and sales program, current and
future market analysis, staff training and positioning of the business.

3.  In the year 2014, a survey has estimated that
there were 25 outstanding shotrongy shop in
Rangpur city corporation area.
 But there are some shotrongy shop provide
Unfriendly, untidy services as a result they
have failed to meet customer satisfaction, and
they just make profit because people are
bound to buy there lack of alternative shops.

4. MANAGEMENT DETAILS:
 The managing director of the company will be:
 MD.ASHFAQUR RAHMAN
 Manager and Owner of the Comfortable
Shotrongy,
 11/2,shotrongypara, Rangpur – 5401.
 Telephone :+008801717898819
 Educational Background:
 MBA of FINANCE & BANKING
 Begum Rokeya Univesity, Rangpur.

5. Location and Area Analysis
 The location of this shotrongy shop is
in a main point of Rangpur city. The
name of the place is Shotrongypara.
where most of the business complex,
government, non-government offices,
schools, residential hostels and many
tourist attractions are in touch.
 One of the greatest advantages of this
location is a long transportation route
with other four districts.

6.  The comfortable shotrongy’s target
market will be middle class and higher-
class peoples in Bangladesh & other
countries.

7.  Strengths:
 Most of the Target customers are not far away from
business place
 We have low overheads, so we can offer good value
to customers.
 Weaknesses:
 Comfortable shotrongy is completely new business
concept.
 Marketing policy may not affect the customer

8.  Opportunities:
 Local government wants to encourage local
businesses.
 Our competitors may be slow to adopt new
technologies.
 Threats:
 Political instability is the biggest issue of
threat.
 During hartal (strike) period, it has to remain
close. If not there is possibility to be damaged.

9. Customer Benefits:
 We will offer different kinds of
shotrongy.
 We will offer many other handycraft
products and so on.
 Our average spend on shotrongy is
forecasted to be 4000 taka which is
competitive price with the competitor.

10. Staffing:
 The owner of the planned Shotrongy shop
will actively involved in every section of the
business, he will do his best to run the
Shotrongy shop and he will take every
necessary step in order to be profitable. He
will handle inventory, bookkeeping,
promotional activities, scheduling of all the
staff, cashiering, even he will hold the
managerial position. The owner will need a
professional Shotrongy maker who will be
selected through circular or personal
contact.

11.  The source of capital need to start the business
will come totally 5,00,000 taka. 20% of the capital
provided by the Government loan by the 10% on
interest rate.They provide funds in order to
develop the economy of the country ,promote self-
employment and reduce unemployment. 80% of
the capital is provided from the owner’s private
sources or savings .

12.  This business plan will be using as a working tool
for the successful operation of the
“Comfortable Shotrongy”.
 The location and area analysis, target market
analysis, SWOT and local marker & competitor
analysis all suggest that the Shop will be
popular and successful. Our dedication is to run
the business according to business plan we made
what would work as a working tool. To acquire
our objectives we will be looking at our sales,
production, personnel, inventory, customer
profile and demand, customer satisfaction,
repeat customer, disbursements etc.