'The Media' is one of the 12 subject areas to be discussed in TRINITY ISE III. The Conversation task is a meaningful and authentic exchange of information, ideas and opinions. It is not a formal ‘question and answer’ interview. In this task, the examiner selects one subject area for discussion with the candidate.

1. NEVER GIVE UP

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5. • Media Bias: The perceived or actual prejudice or one-sidedness in the presentation of news and information
by media outlets, often favouring certain perspectives or interests.
• Fake News: False or misleading information presented as factual news, often with the intent to deceive or
manipulate public opinion.
• Censorship: The suppression or restriction of information, news, or content by a government, organization,
or individual for various reasons, often to control public opinion or protect national security.
• Media Literacy: The ability to critically evaluate and analyze media content, including its credibility,
accuracy, and potential biases.
• Sensationalism: The practice of using exaggerated or shocking stories and headlines to attract and hold the
attention of the audience.
• Social Media: Online platforms and websites that enable users to create, share, and interact with content, as
well as connect with others, often in real-time.
• Media Outlet: A specific source or platform that delivers news and content to the public, such as a
newspaper, TV channel, radio station, or website.
• Muckraking: Investigative journalism that focuses on exposing corruption, wrongdoing, and social issues.
• Soundbite: A brief, attention-grabbing excerpt from a longer media presentation, often used to convey key
messages or highlights.
Can you add more words to this list?

6. • Bite the hand that feeds you:
• Hot off the press:
• Get the scoop:
• In the limelight:
• Media circus:
• The Fourth Estate:
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7. • Breaking news:
• Media coverage:
• Front-page news:
• Tabloid journalism:
• Prime time:
• Spin doctor:
• Media conglomerate:
• Press conference:
• Media frenzy:
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10. • How has the role of traditional media (newspapers, TV, radio) changed in the digital age, and what impact has this
had on society?
• Do you think the media has a responsibility to provide unbiased and objective news reporting, or is it acceptable for
media outlets to have a certain degree of editorial bias?
• In what ways has social media transformed the way we consume and share news and information? Is this a positive
or negative development?
• What do you think about the concept of "fake news"? How can individuals discern between credible and unreliable
sources of information?
• Should governments regulate and control the media to ensure responsible reporting, or is media freedom essential
for a functioning democracy?
• How does the media influence public opinion and political decisions, especially during elections?
• What are the ethical considerations when reporting on sensitive topics, such as crime, terrorism, or natural
disasters?
• How do you see the future of journalism and media evolving in the coming years with technological advancements
like AI and automation?
• What impact does the media have on the way society views issues like race, gender, and social class? Does it
reinforce stereotypes or challenge them?
• Discuss the role of entertainment media (movies, TV shows, celebrity news) in shaping popular culture and society's
values.

11. • What was the main message of Jennifer Golbeck's TED Talk about the information that can be
gathered from our social media likes and shares?
• Have you ever thought about the amount of personal information that can be inferred from your
online behaviour, such as the things you like on Facebook or the content you share? Did this talk
change your perspective on this?
• Jennifer Golbeck mentioned that some applications of this technology can be concerning. Can you
think of examples where this kind of data analysis might be misused or have negative
consequences?
• Do you agree with Jennifer Golbeck's call to return control of information to its rightful owners?
Why or why not?
• The speaker discussed how your online behaviour can be used to make predictions about your
personality and behaviour. How comfortable are you with organizations and advertisers using this
information to target you with personalized content and ads?
• What measures do you think individuals can take to protect their privacy and control the
information they share online?
• Jennifer Golbeck mentioned that likes and shares can reveal more about us than we might
consciously disclose. Do you think this has implications for online security and safety? If so, how?
• In the talk, it was mentioned that our online behaviour is often used to create a digital profile of us.
How do you feel about the idea of companies and organizations having such detailed profiles of
your online behaviour?
• How do you think society should balance the benefits of personalized online experiences and
advertising with concerns about privacy and data security?
• What actions or policies do you think could help address the issues raised in the talk, such as
protecting individual privacy and data ownership?